Summary of marketing means: there is always a website promotion for you
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-18
As the name suggests, online marketing is to produce and arrange products according to the development direction of the market, and sell them to target users through certain promotion methods. In the era when the fragrance of wine is also afraid of the depth of the alley, we sometimes have to guide users to consume through certain exposure, and selecting a suitable scheme and means is the core of the entire marketing process. So what are the marketing methods we can choose? The following is Shangpin China Website construction company Let's share:
1. Topic marketing (event marketing)
The use of events to hype requires a better regulation of resources, as well as a certain amount of publicity and compensation from online public relations. There is a good example of event marketing at present, that is, Cheetah "planned" WIFI topic marketing on high-speed railway. First, it forwarded the news through microblog to gather popularity, then let the mainstream media carry out earth shaking reports, properly mention the main products, finally shocked the railway administration, and continued to ignite netizens' discussion when the other side expressed their views, The whole event was promoted to the maximum extent. Finally, the People's Daily commented that the event reached an ideal height. When everything was ready, the product appeared as it should be, and was known directly by everyone without advertising. The effect of one microblog release and several large forwarding can be described as weak. This kind of marketing means requires high requirements for the integration and utilization of resources, which requires the webmaster to master enough resources. But once a topic is made, the overlapping of subsequent topics will be quite easy.
2. Hunger Marketing
From Apple to Xiaomi, hunger marketing has made many webmasters realize the importance of marketing, and its labor role in product sales is self-evident. But if you want to successfully implement this marketing plan, the prerequisite is that your product must have enough selling points and eye-catching places, otherwise it will not lift everyone's appetite and all efforts will be in vain. The whole marketing process is also roughly divided into four steps. First, we should attract everyone's attention. For example, when Xiaomi claimed to be "born for mobile phone enthusiasts", we must choose a perspective that can ignite search and attract enough attention. Second, we should make the selling point the real demand of users, and let consumer groups think that this thing can be owned by themselves, The third is to gradually establish the expectation of the product. Xiaomi has done quite well in this regard. In terms of screen resolution, MIUI, sound effects and imaging effects, Xiaomi can pause for appropriate benefits when information cannot be sent, so that users have a broader space to think about mobile phones. The last step is to appropriately tighten the purchase channels, Set up some conditions to accumulate consumption desire.
3. Soft text marketing
I believe everyone is familiar with this kind of pen work. Through the guidance of the article and the exposure of related posts, we can naturally have a preliminary understanding of the target product in the process of reading, and gradually "induce" the reading group to carry out a spontaneous search in various forms. News, third-party comments, interviews, and interviews can all be done. In short, we should best combine the selling points of the product into the article, Although it does not play a major role, it can always give readers a certain sense of freshness. The cost is low, and the effect is very good. This means is now the most popular marketing method for grassroots webmasters.
4. Word of mouth marketing
Word of mouth marketing has been fully utilized in many aspects and industries. For example, the blocking of Wang Laoji's posts in the past few years, and the propaganda meeting mode preferred by the online recruitment industry, which allows past successful job seekers to impart experience on the spot, are based on interpersonal communication. This mode is relatively low in cost. Once they find the core of marketing, the effect will be invisible. What points should we pay attention to in this marketing method? The first is to let the target users have a personal experience of the product, and create a resonance in the customer's psychology, then maximize the promotion tool to induce word-of-mouth marketing, make the product contact point become the focus, and combine word-of-mouth communication with other marketing activities to gradually develop, so that every consumer is his own advertising spokesperson. Of course, this method is good, but it has been accumulated for a long time. You can't excessively pursue exposure in the process of marketing and ignore the breeding of negative news, otherwise the gains will not pay off, and it is a potential damage to the brand.
5. Network news marketing
Online news marketing, just like offline newspaper and magazine marketing, has the marketing characteristics of authority and credibility. However, the cost of online news marketing is not too high, and it is the same as soft text marketing. Just operating news resources can convey information to a large audience, which is a guarantee for promoting the positive energy of the enterprise brand. Perhaps the effect of traffic introduction is not obvious, but the role of brand building cannot be ignored. The webmaster also needs to master a principle before conducting online news marketing, that is, understand what your audience needs, what information they want to know, and then you can plan these contents through news. In addition, the media selection of online news marketing is also very important. It is inevitable that Sina, Sohu, CCTV, Phoenix and other websites will be good, and the industry vertical information website is also one of the key choices.
6. Beauty marketing
There is always a topic about beautiful women. Whether it is personal photos of athletes in Sochi Games or models in some auto shows, the appearance of beautiful women can always get enough attention in the shortest time, which is no doubt. Previously, Maopu launched a collection of beautiful legs around me. A group of beautiful women showed their beautiful legs one after another, which attracted many homestead fans. The number of replies in a day was more than one thousand, which is the power of beauty marketing. Moreover, the whole marketing process only needs to make a proper combination of beautiful women and the products that need to be promoted. The key is that the beautiful women must have topics. Whether it is the previous Sorai or Durian event, we should reasonably operate everyone's focus. In addition, the event hype platform must have high flow viscosity and popular media. However, the use of beauty marketing also pay attention to a degree, can not touch the moral level of things.
There are many kinds of marketing means, and they are not isolated from each other. When choosing marketing means, we should not only focus on the proportion of investment and return, but also choose a method that roughly matches the theme according to the product attributes to advertise our products. We should not use beauty marketing because of the effect. This thinking itself is questionable.
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