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Will the combination of SEO and SEM be a good result?

Source: Shangpin China | Type: website encyclopedia | Time: 2015-02-19
Shangpin China Website construction company When I first joined the company SEO The difference between SEM and SEO is unclear. In fact, until today, the boundary is still very vague. Some seniors said that SEO is the bottom loser, and SEM is the data controller. Because the IT industry, oh no, more correctly speaking, there is a saying that the loser wins the world on the website, so it is advisable to discuss the combination of loser SEO and Gao Fushai SEM here.
Combination of SEO and SEM

In the final analysis, SEM is a term of search engine promotion. The funny thing is that most people like to call SEO promotion. Every day, SEM works around data. Of course, they also have a unique skill, that is, Excel's calculation formula calculates data, which is not as simple as addition, subtraction, multiplication and division. It involves various powerful functions. For loser SEO, This is beyond our reach. For a large website, there are tens of thousands or even tens of thousands of key words in a key word library. Every day, Baidu auction background or other search engine background combines various function formulas to constantly analyze various keyword trends and matching degrees, so as to develop a perfect keyword pool. Frankly speaking, it is boring and very boring.

What about SEO? In brief, there are two kinds. The first one is pure diaosi, which is sent out of the chain, just like the bottom of the pyramid, accounting for 70% or more. The second one is diaosi waiting for counter attack. They are generally SEO specialists, SEO managers or individual webmasters (in fact, there are not many pure webmasters, because it is difficult to make money, it is better to do Taobao). Let's be frank here. Actually, the counter attacking diaosi are not inferior to SEM in essence. One is to find outsourcing, the other is to have a group of younger brothers working. The analysis tools are diversified and complex, but they can't do without webmaster statistics, Baidu statistics, and the like. The smaller ones, such as sonata, lightyear, clear, and so on, are basically related to data analysis, All of them reflect the height of the Loser SEOs waiting for counter attack.

As an evolution of SEO, webmasters who have got rid of the fate of sending out the chain began to care about the website structure, website audience classification, website traffic source, website user experience, etc. In fact, it's not nice to say that a bit of high-grade websites get the voice of loser SEOs in which round? There are program apes, product managers, UI design, operation specialists, website testing and planning, which is not more than 1000 times better than SEO.

So here is the combination of SEO and SEM, which seems to be an extremely bright Roman avenue. If an SEO who understands procedures, operations, user experience, and data analysis is born, will SEO be able to turn around and become its own master?

The answer may be disappointing. If SEM needs to be extremely sensitive to data analysis and keywords, then what SEO should do is to be inclusive and smooth. As mentioned earlier, in fact, what SEO can do can be done by others. Whether it is website design, including website structure or user experience, or traffic analysis or social marketing, there are professional people who can be responsible for solving the problem. As an awesome SEO, only by summarizing and connecting these can we achieve real success.

Others laugh at me for being too crazy, and I laugh at others for being unable to see through it. Many people say that the SEM system includes SEO, but in the big system of online marketing, does SEO see more and more comprehensive scenery than SEM? Perhaps it is ridiculous to compare the two together.
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