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How to write good website content

Source: Shangpin China | Type: website encyclopedia | Time: 2015-05-10
As you all know, Website production The content construction of is the most important part of the website operation process, and it is also SEO website optimization The core of the work. For websites that rely on SEO to start, the content that has a positive effect on SEO is good content, and the content that has no positive effect on SEO is worthless content. Such websites mainly produce content for search engines, with search engines ranking first and users ranking second.
How to write good website content

If a website does not have the traffic provided by the search engine, it cannot bring us any users. Because search engines strive to present the most valuable content before users, such websites must also meet users' needs when facing search engines, mainly in two aspects:

1： Demand for content construction

Seeing this, I'm afraid many people will ask, didn't the previous point say the direction of content construction? Why mention it? The former is the direction, and the latter is the content. They are different concepts.

Because our website is based on SEO rather than industry and users, it may be operated and optimized by a group of people who do not understand the industry. Without strong professional knowledge and content accumulation, how to do content construction is often a big problem. In the current situation where search engine algorithms are gradually mature, collection and pseudo originality may be effective, but it is not enough to support the start and development of a slightly formal website. How to build such website content?

1: As an SEO person, when doing any industry, you must have a deep understanding of a certain industry, rather than simply mining keywords.
2: Originality is basic, and reprinting is now the patent of a major station in the industry. For new stations or small stations, it is better to reprint less, let alone a large number of fake originals.
3: The website cannot take the original as the starting point, and the original may not have added value to users. The website must be based on the user demand value. If you combine three or four different solutions to a problem through your own words, as long as it is valuable to users, it is a new content construction.
4: Don't start with pseudo originality. When a website is full of pseudo originality, your strategy or behavior for content construction will be considered as cheating by search engines.
5: We should focus on content value, supplemented by originality. Originality may not have added value, but content value is what users need.
6: Content construction should use multiple ideas, not just one method.
7: You can put the content of offline media newspapers online, but you must remove the imprecise keywords used by offline media.
As for the content construction of a pure SEO website, there are two main points: content construction direction and content construction demand. As long as these two points are achieved at the same time, I believe your website will be accepted by more users.

2： Direction of content construction

SEO led websites should give priority to the following three issues when building content:

1: What keywords do target users use to obtain target information?
2: What will the target user search for when looking for the specified information in addition to the corresponding keywords?
3: What exactly does the target user need?

By understanding the keywords used by target users, we can directly guide the construction of website content. For example, if we build a cosmetics website, the content users need is cosmetics information, cosmetics use experience, etc. Understanding what target users will search for when they are looking for specific information can help enrich website content, such as cosmetics websites. In addition to information about cosmetics, users may also need information such as weight loss experience. By understanding the substantive needs of target users, we can turn the search engine oriented content construction to user oriented content construction.

The first two points can strive to capture the content of search traffic, and the last point is to let users remember our Website construction outsourcing Let users first think of our website as long as they have such needs in the future, which is also brand building, rather than entering the website through the search engine portal. If you plan to build a regular website, you should think that SEO is not just about SEO, but about forgetting what SEO is. Generally speaking, it means that when website traffic and users come up, SEO will be diluted. For example, for some current information websites, at first, the SEO search traffic accounted for an absolute proportion of the total traffic of the website, and the number of people in the SEO department was probably the largest in the entire company department. When the website was on the scale, the search traffic was no longer the main source of website traffic, or the website had accumulated enough users, and power would be reversed, The website will not revolve around the search engine. Even the SEO department will be gradually weakened or even cancelled.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

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