1. Online publicity has the most dynamic consumer group
70.54% of Internet users are concentrated in economically developed areas, 64% of households have a per capita monthly income of more than 1000 yuan, 85.8% are between the ages of 18 and 35, and 83% have received college education or above. Therefore, the target group of online publicity is the most dynamic consumer group with the highest level, the highest income and the highest consumption capacity in the society. The total consumption of this group is often greater than the sum of other consumption levels.
2. Low cost, fast speed and flexible change of network publicity
The production cycle of online publicity is short. Even if it is launched in a short cycle, it can be completed quickly according to customer needs. However, traditional publicity production costs are high and the delivery cycle is fixed. In addition, it is difficult to change after publicity and release on traditional media, even if it can be changed, it often costs a lot of money. However, publicity on the Internet can change the content of publicity in a timely manner according to customer needs. In this way, changes in business decisions can be implemented and promoted in a timely manner.
3. Network publicity is interactive and in-depth
Strong interactivity is the biggest advantage of Internet media. It is different from the one-way information transmission of traditional media, but the interactive information transmission. Through the link, users can get more and more detailed information from the relevant websites of manufacturers by simply clicking the mouse. In addition, users can directly fill in and submit online form information through the network, and manufacturers can get valuable user feedback information at any time, which further reduces the distance between users and promotional customers. At the same time, online publicity can provide further product query requirements.
4. Network publicity is multi-dimensional
Traditional media is two-dimensional, while online publicity is multi-dimensional. It can organically combine words, images and sounds to deliver multisensory information, so that customers can feel goods or services as if they were in the scene. Enable consumers to experience products, services and brands in person. This combination of pictures, texts, sound and images has enhanced the effectiveness of online publicity.
5. Perfect statistics can be made for online publicity
"What cannot be measured cannot be managed." Online publicity enables users to directly monitor the release of information online through a timely and accurate statistical mechanism. However, the traditional form of information release can only count the number of audiences by inaccurate ratings, circulation, etc.
6. Online publicity can track and measure the effect of publicity
Users can instantly measure the effect of publicity through the Internet. By monitoring the browse volume, click rate and other indicators of publicity, users can count how many people have seen the published information, and how many of them are interested in the published information to further understand the details of the information. Therefore, compared with any other publicity, online publicity enables users to better track the response of the audience and timely understand the situation of users and potential users.
7. Online publicity is more targeted
By providing many free services, the website can generally establish a complete user database, including the geographical distribution, age, gender, income, occupation, marital status, hobbies, etc. of users. These materials can help users to analyze the market and audience. According to the characteristics of the target audience of information release, information release can be targeted, and targeted release and tracking analysis can be made according to the characteristics of users, so as to make an objective and accurate evaluation of the release effect.
In addition, online publicity can also provide a targeted content environment. The services provided by different websites or different channels of the same website are of different quality and strongly differentiated, which makes it possible to closely cater to users' interests.
8. Audience attention of online publicity is high
According to data, TV can't focus people's attention. 40% of TV viewers are reading at the same time, 21% are doing housework at the same time, 13% are eating and drinking, 12% are enjoying other things, 10% are cooking, 9% are writing, and 8% are making phone calls. While 55% of online users don't do anything when using computers, only 6% are making phone calls at the same time, only 5% are eating and drinking, and only 4% are writing.
9. Online publicity shortens the process of media release
Users' marketing on traditional media usually goes through three stages: market development period, market consolidation period and market maintenance period. In these three stages, manufacturers should first obtain attention and establish brand awareness; After consumers get the preliminary information of the brand, promote more detailed product information. Then it is to establish a stronger relationship with consumers to establish brand loyalty. The Internet combines these three stages in one information release: consumers see online publicity, click to get detailed information, fill in user information or directly participate in user marketing activities, or even directly purchase online.
10. Network publicity is repeatable and retrievable
Online publicity can perfectly combine words, sounds and pictures for users to actively search and repeatedly watch. In contrast, TV propaganda makes users passively accept the propaganda content. If you miss the promotion time, you can no longer get the release information. In addition, it is obvious that the retrieval of online publicity is much more time-consuming and time-consuming than that of online publicity.
11. Online publicity has price advantage
In terms of price, compared with newspaper, magazine or TV publicity, the current online publicity costs are relatively low. To obtain the same publicity effect, the effective cost per thousand people of online publicity is far lower than that of traditional publicity media. The cost of a propaganda homepage is about several thousand yuan a year, and the content of the homepage can change at any time with the change of the enterprise's business decisions, which is unimaginable by traditional propaganda media. Network publicity will become an essential and efficient way for enterprise marketing.
12. Network publicity has a wide range and is not limited by time and space
Through the Internet, network publicity can spread information to every corner of the world 24 hours a day. Anyone can read anywhere as long as they have access to the Internet. This is beyond the reach of traditional media.
This article comes from Shangpin China: Enterprise website construction
