MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Beijing website design - how to use color matching skillfully?

Source: Shangpin China | Type: website encyclopedia | Time: January 14, 2019
Web page layout design expresses harmony and beauty through the spatial combination of words and graphics. How does color experience emotion? How do web designers usually express their feelings and intentions through different colors to present their website style positioning?
First, make clear the feelings expressed by colors. Color is divided into cold color, warm color and neutral color according to feelings. (1) Warm colors such as red, yellow and orange mainly express the feeling of warmth and comfort; (2) Cool colors such as blue, green and purple mainly present cool or cold feelings. (3) Neutral colors, such as gray and brown, express calm and will not produce a lot of emotions to people.
Second, learn to attract customers' attention through reasonable color matching to promote the sales of products. Here are some common color combinations:
（1） Red collocation: Red is a color that is easy to attract people's attention and can give people a warm and enthusiastic feeling. This is the advantage of red, but it also has its fatal disadvantage, that is, it is easy to cause visual fatigue. Red is widely used in various media, mainly because it is eye-catching and gives people a dynamic, positive, enthusiastic, warm, positive spirit and image.
The collocation of red is mainly:
(1) Adding a small amount of yellow to red will make it hot, restless and restless.
(2) Adding a small amount of blue in red will make it less hot, more elegant and soft.
(3) Adding a small amount of white in red will make its character become gentle, implicit, shy and delicate.
（2） Yellow color matching: Yellow usually presents sensitive and restless visual impression, which is its disadvantage. However, because of its golden light, yellow can symbolize hope, power and fame, and also has a mysterious religious color. Sometimes, yellow can give people a bright, sweet and happy feeling. Many designers usually use yellow in their works to express the feeling of joy and magnificence.
The collocation of yellow is mainly:
(1) A small amount of blue is added to the yellow to present a tender green color, which can remove its arrogance and create a peaceful and moist visual effect.
(2) A small amount of red is added to yellow to present orange, which can remove its indifference and arrogance and become its passion and warmth with a strong sense of propriety.
(3) A small amount of white is added to yellow to present soft colors. It is implicit and amiable without its indifference and arrogance.
（3） Blue color matching: Blue gives people a feeling of indifference, simplicity and introversion, but also presents a simple and introverted personality, which can provide a profound, broad and calm space for active and strong expanding colors. In addition, blue can also be diluted to maintain personality color. Even if a small amount of red, yellow, black, orange, white and other colors are added to blue, it will not have a significant impact on the character of blue.
( The blue collocation mainly includes:
(1) Adding orange to blue will present sweetness, brightness and fragrance.
(2) Adding orange white to blue will highlight the orange perception of impatience and weakness.
（4） Green color matching: Green is a combination of yellow and blue, which neutralizes the sense of expansion of yellow and the sense of contraction of blue, and counteracts the sense of warmth of yellow and the sense of coldness of blue. Therefore, green is the most peaceful, stable, soft, quiet, decorative and beautiful color.
The green collocation mainly includes:
(1) When green is more than yellow, it shows a lively, friendly and childish character
(2) A small amount of black is added to the green, presenting solemn, sophisticated and mature.
(3) Add a small amount of white in the green to present clean, fresh and tender.
（5） Purple color matching. Purple is the color with the lowest lightness among all colors. This low lightness gives people a dull and mysterious feeling.
The collocation of purple is mainly:
(1) When there are more red ingredients in purple, it presents a sense of depression and threat.
(2) Adding white to purple can remove its dull sensory feeling, present elegance, delicacy and full of female charm.
（6） White color matching 。 White has a bright color sense, simple, pure, happy personality, and a sense of sanctity and inviolability. Therefore, if any other color is added to white, its purity will be affected and its character will become implicit.
The collocation of white mainly includes:
(1) A small amount of red is mixed in white to present a light pink color, reflecting the fresh and attractive visual feeling.
(2) A small amount of yellow is mixed in white to show milky yellow, which reflects the feeling of being fragrant and greasy.
(3) Mix a small amount of blue in white to show a cool and clean scene.
(4) Mix a small amount of orange in white to create a dry atmosphere.
The above colors are the most common colors used by web designers in their daily design work. Mastering reasonable color matching plays a very important role in the success of flat design.
This article comes from Shangpin China: Beijing Website Design
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]