What are the current effective marketing methods
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-05-29
There are too many ways to use in online marketing, and there are countless. It can be said that as long as the media used by people can be used as a marketing tool, marketing can be carried out wherever people are, but there are only a few effective ones. The so-called "one catches the fresh, one eats the sky", and "too many bites the worm" are the best, If you are not satisfied with everything, you will lose more than you gain. Today, it will be popular in China Website production The most effective ones that the company thinks are sorted out. Let's take a look at their power together, so that everyone can go home with satisfactory marketing methods to run their own business. Before the introduction, let's first clarify the essence of marketing, that is: it is not hard to use force! Because effective marketing methods are formed through great efforts.
1、 Cooperative marketing
A person will always do hard work in the world, which is also the way to get the least return with time and energy. Win win cooperation is the fastest. The simplest is the cooperation between different industries with the same database. Those who sell floors can find cooperation with furniture, and those who make men's clothing can work with women's clothing... It's really nice to get customers from other people's databases. This is the effectiveness of cooperative marketing.
When I first started seo, I and my partners looked for those station building companies to cooperate. We said, "Hello! We want to cooperate with your company, so that your company can get a huge transaction conversion rate and income without paying a penny. Our model is like this: as long as a customer asks you to build a website, you can say to your customer: Hello, dear friend, we are now doing promotional activities. If you pay 500 yuan more, we can prepare a website seo tracking diagnosis report worth 5000 yuan for a week at any time within three months. When the final deal is concluded, you will introduce the customer to us, Let's customize the report for him, and all the benefits of this cooperation belong to your company, we don't want a penny ".
Are they interested? There must be some people who are interested. If they don't spend a penny to pay back so much, companies that know how to benefit will cooperate with us. Did we suffer? No, We have formed a cooperation system from the very beginning: we position that SEO charges 15000 yuan a year, so a weekly follow-up diagnosis report is worth 5000 yuan. Why pay 500 yuan more to get this service? People who can't even afford to pay 500 yuan will not pay 15000 yuan for SEO even if they do tracking sales in the future. This is the deletion of customers. Finally, after their customer list is in our hands, we first do value packaging, and make the diagnosis report worth 5000. When we make the report, we screen again to select the industry websites that can make effects. Finally, we can pay according to the results, and pay only when there are effects. If there are no effects, we will pay no money. We are absolutely sure that the annual harvest of SEO will be at least five times more than 15000, Most of them will be successful. So in the end, everyone is happy. Instead of looking for customers, others send us money. They collect the money and we sell it. It's fun for customers to get what they want.
Cooperative marketing leverage: There are many ways of cooperative marketing. As long as you give others reasons to cooperate with you, you can leverage each other to simplify your own troubles and expand your own user database. The effect is fast and significant.
2、 Search Engine Marketing (SEM)
Anyone who has followed me will find that I usually post articles about seo, because this is my first skill in online marketing and one of the most effective marketing methods I introduced today. The effectiveness of search engine marketing is very obvious. As long as there is search, there will be search engine marketing. Whether in terms of the natural ranking of Baidu, Google, 360, Sogou... search engines or competitive ranking, ranking is a good channel for users to measure website quality and find information they need. It is also a necessary means for us to present some information to our target users.
When we really do a good job in natural ranking of search engines, customers will come to us automatically, and they will continue to do so, which will save us time and effort and help us get rid of the bottomless hole of paid promotion. Of course, if there is a short-term single activity, promotion of a single product or service, competitive ranking will be more effective. After all, natural ranking is a bit slow, and competitive ranking can achieve results on the same day. In the same way, in Taobao, JD, WeChat, Weibo... where there is also a demand for search, search engines will be highly effective. Of course, you can choose the appropriate means according to your own needs.
Search engine marketing leverage: by using the search behavior of a large number of search users and the tool of the search engine itself, we can easily obtain a large number of accurate customers after optimizing the ranking or bidding by using its ranking elements.
3、 Database marketing
As the saying goes, "Customers are all treasure, and none of them can be allowed to run away." The customer database is our small vault. Instead of looking for so-called precision customers, we should make good use of the database we already have, because they are all precision customers. When we send a message during the promotion, we may easily get a deal. Because of cooperation, there is less threshold for confidence surge. The effect of database marketing is to make you think that the list of variable fees can be changed into money and make it consume repeatedly.
Now, the friends storage part of WeChat marketing can be a kind of database marketing, and every friend will be your potential customer. You can send your promotional information to summarize your final customers. But there is one premise: give users a good impression. Customers feel good about you, trust is strengthened, and the deal is much easier.
There are still systematic skills to promote database transaction, such as: Dear customer, hello! As you are our regular customer, you can enjoy
Database marketing leverage: turn waste into treasure, and use the accuracy and trust of existing databases to achieve their own promotion.
4、 Viral marketing
Word of mouth marketing, soft text marketing, etc., as long as we can let others spontaneously spread for us, I will call it viral marketing integration. Give others fun, interests and benefits so that others are willing to help you spread them, so that they can easily achieve the effect of large groups helping you spread in a wide range! This is his effectiveness. For example: write a soft article for others to reprint quickly; Make your own characteristics, build your own reputation, let others volunteer to help you promote, make an interesting or public service video, let others help you share it spontaneously... Now WeChat likes to get gifts, sharing benefits are all viral marketing displays, although this technique is a bit disgusting, but the effect is still there. Using this marketing method to do brand marketing, referral and activities is an indispensable means.
Viral marketing borrows power: this marketing method borrows the curiosity, sharing desire, and the desire to take advantage of the majority of user groups... As long as there are enough interests and good enough things for others to be willing to spontaneously promote for you, it can easily achieve results.
If you don't know how to borrow money and advertise directly, you can only call yourself a dead salesman. It will not only affect your reputation, but also make no effort to please you. Even if you open stores on various sales platforms and alliances, you are just borrowing money. Free things are always the most expensive - summarize the most effective marketing methods above, and do a good job in the whole marketing system. There are a few words. Understanding them will help you understand the true meaning of marketing:
1. The customer is full of treasures, and none of them can be let go 2. It's easy to use force 3. A fresh recruit, eat all over the sky
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
