SEO website optimization: some little secrets Baidu knows

SEO website optimization: some little secrets Baidu knows

Baidu Index tool is a very good keyword analysis tool, which can find out the daily search volume of keywords. According to this tool, we can easily identify which keywords have traffic and which keywords are worth doing, but many people think that the search volume provided by Baidu Index tool is inaccurate, For example, the daily search volume of the keyword website construction is about 1800 to 3300. When we put this keyword at the top of Baidu, even if this keyword is not competitive with Baidu, the daily search volume is often much less. According to the observation of most webmasters, the actual daily IP address may be only 30% of the search index, That is to say, if we make the key word of website construction the number one in Baidu, the traffic from our website may only be about 540 to 990. Many webmasters believe that this is related to the search habits of some people, such as searching for the key word of website construction on Baidu News, or only searching without clicking in the webpage, The actual traffic of the website deviates greatly from the Baidu index.

In fact, we have entered a misunderstanding. People think that the search volume of Baidu Index is the daily search volume of this word. In fact, it is not like this. The hot trend of Baidu Index is composed of the national search volume. When we input keywords High end website construction The keyword trend and daily search volume we see are all nationwide, that is to say, it is the total search volume of all cities in the country. We can clearly know from the comparison of the two figures. First, look at the nationwide:

After looking at the national keyword index, let's take a look at the search situation in the region. Suppose we want to know how many talents are there in Shanghai every day to search for the keyword of website construction, we can set it in the selected region and set the region as Shanghai, Then his first result is the index of Shanghai search website construction. From the hot trend, we can see that its daily search volume is about 160 to 310, as shown in the figure:

From the comparison of the two figures, we can make many people correct their previous wrong judgments and always think that the Baidu Index tool is not accurate. Of course, in addition to this, there are many Baidu Index tools that can let us SEO website optimization For example, the regional distribution in Baidu Index search can be easily distinguished from the color of the map. Those cities are the most important in terms of website construction. Beijing is the first, Shanghai is the fifth, and there are many regions where no one searches at all, such as Qinghai and Tibet, where the daily search volume is within 60, Although we open Baidu Index Analysis Beijing website production When you search for this keyword, you find that the search volume is so large. But even if you put the keyword in the first place in Qinghai and Tibet, the daily traffic is probably very small, not to mention the regional nature of Baidu search.

In addition to the regional distribution, the crowd attribute is also worth studying. The most important thing of a website is not the traffic, but the conversion rate. Through the crowd attribute, we can easily know who the target group of the word website construction is, including the proportion of men and women, as well as the distribution of age, occupation and education, This is a good way for us to know where we can post and promote, who is worthy of our publicity, and so on. In fact, Baidu index search tool not only has the above functions, but also can find more secrets in it after careful study. Well, the discovery of Baidu index tool will be shared with everyone on the Internet today, Continue to share with you next time.