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Management of online advertising

Source: Shangpin China | Type: website encyclopedia | Time: 2015-06-18
At present, the online advertising fee is attracting people from all websites. Qinhang websites that provide search services all the time, such as YAHO(), almost all of their business income comes from advertising. Website design The management of website advertising is directly related to the economic benefits of online advertising. Therefore, the management of online advertising must be considered. Network advertising business activity is a systematic activity with mixed meanings, which can generally be divided into network advertising survey, network advertising top calculation, network advertising planning, network advertising release and network advertising effect evaluation.
 
1、 Online advertising survey

Network advertising survey is the basis for enterprises to carry out marketing prediction and decision-making. It is a key link in the network back selling chain. Through online advertising survey, we can understand and grasp the reality and needs of online consumers. We can develop a one-on-one marketing plan for advertising, reduce the blindness of decision-making, and give play to the advantages of enterprises in the competition.

Online survey is an organized, planned and systematic collection, straightening, recording, fussy analysis of market information related to products and labor services through the network on products, consumers, competitors, market environment, etc. The results of the survey can be used as the basis for various marketing decisions. (1) The content of the online advertising survey The four profiles of online users include: gender, age, education, occupation, hobbies, marital status, income, consumption and online browsing habits. Only by understanding the core profile of online users can we formulate corresponding advertising strategies. (2) Internet users in different regions have different consumption characteristics and habits, and "rte activity" needs to adopt different advertising content and advertising methods for consumers in 4I-1 regions. Therefore, the regional adjustment of Internet users for enterprises means the selection of unpredictable advertising strategies. 3) Understanding the economic income of consumers is the basis for setting product prices. When I company, I company can also clarify the different requirements of consumer names at different income levels for products. In this way, enterprises can formulate different marketing strategies according to different consumer groups. 4) In the marketing of online competitors, enterprises should first find operators who have the same or similar business with Baiji and those who have alternative products or services with Baiji, and then analyze and study them to understand the economic strength of competitors, the characteristics, advantages and disadvantages of marketing strategies and products, so as to formulate countermeasures for enterprises to defeat various competitors.
 
online advertising
 
2、 Methods of online advertising survey
 
”E-mail is adopted. E-mail is the way of online advertising night changing by Eshikawa before C1. Advertisers can first randomly draw a sample database from the e-mail address database, and then issue E-mail questionnaires in the way of hunger persuasion sampling. This method is simple and convenient, easy to implement, and the results of mass mobilization are accurate and reliable. However, there are also special discussion groups that can offend netizens' private space. The advertiser can set up a special discussion group on the website, and experts of mountain enterprises or their staff can communicate and discuss with online Sichuan households. Through this method, enterprises can understand the way of online Sichuan households to find products and stop them from being good to enterprises. The advantage of this method is that it is friendly and easy to close the gap between enterprises and consumers, so as to establish a good relationship between enterprises and audiences and establish an enterprise image. The disadvantage is that the number of participants is extremely limited. Few of them have the largest agricultural substitution. 3) Use BBS bulletin boards. The advertiser can send the night changing questionnaire on bulletin board 7. The number of group information talks and participants is relatively small, but the advantage is that it is targeted at enterprises with strong industries. 4) Entrust market research organization K to investigate. The enterprise of entrusts the market research organization of the IT department to conduct market research. The main contents of the survey are: the degree of satisfaction of the network visitors to the enterprise's product characteristics, performance, quality, price, bamboo services, etc; Web browsers' opinions and suggestions on enterprise products. Generally, participants can get certain rewards in the form of online survey.
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