What is an e-commerce website? What is its definition?
Source: Shangpin China |
Type: website encyclopedia |
Time: June 22, 2014
According to the Research Report on the Middle Circle Online Shopping Market issued by China Internet Network Information Center (CNN) in 2009 By June 2009, the number of online shopping users in China had reached 87.88 million, a year-on-year increase of 24.59 million, with an annual growth string of 38.9%. It is worth noting that users' satisfaction with C2C (customer to customer e-commerce) shopping websites is lower than that of B2C (business to customer e-commerce) shopping websites. Relatively speaking B2C shopping website Website production The product quality and service quality are both ahead of C2C shopping website. Therefore, having its own B2C website is a turning point for every enterprise to achieve a leap in the information age.
The report also points out that in the first half of 2009, 85.7% of netizens inquired about commodity information online, but only 26% of netizens realized online shopping. This shows that there is a huge group of potential online shopping users in China. As long as necessary guidance and training are carried out, these users will bring broad prospects to the online shopping market. IBM has a foresight for the future world - "either e-commerce or no business I ^. Although this is exaggerated, from the data released by CNNIC report, we can clearly see that the e-commerce era is coming to us.
In today's era of rapid information development, owning your own e-commerce website will undoubtedly bring huge business opportunities to the future development of enterprises. below Website construction outsourcing The company Shangpin China introduces the concept of e-commerce website.
1. Definition of sub business website
E-commerce website is an information carrier that uses software and hardware infrastructure to connect with each other through the Internet, and provides users with web server, FTP server, database server, mail server and other services. E-Commerce websites are supported by servers, workstations and various website devices. They are usually stored and run in the way of virtual host or host hosting. Websites generally have a fixed city name.
Electronic commerce cannot be separated from the Internet. Therefore, in the electronic commerce system, the business website is the most basic facility. At present, building business websites on the Internet is the main form of e-commerce. However, with the development of 3G and 4G technologies, many enterprises also choose to establish business websites on the mobile platform. Business websites store a lot of information on the network and provide corresponding services. People can visit different business websites through browsers to exchange information.
For example, query product information, place orders, confirm funds, logistics and transportation, and then complete the whole process of a business activity. The business website is the basic platform for engaging in e-commerce activities. It is a window for enterprises to establish their image and display products or services. It is a symbol of realizing modern office work, an important gathering channel for information exchange and transmission between trading parties in business activities, and also an interface for interaction between enterprises and users. Use Internet The basic feature of e-commerce enterprises is that modern information tools such as Web sites and mobile phone networks realize relevant businesses.
2. Different stages of e-commerce website development
In the initial stage of the establishment of an e-commerce website, its primary task is to promote itself, so that users will have awareness and trust in the website. It is unrealistic to talk about how many orders will be generated at this stage. The important thing is to promote the website and related products by using search referrals or its promotional and public relations means. In addition, it is also very important to constantly improve the functions of the website so that users can use it conveniently. So that users can be impressed with the website and improve the return rate. In the middle stage of the website development, as users gradually have a rough impression of the website, it will become the key to introduce high-quality flow to the website and improve the conversion rate of customers. Different from the initial stage of the website focusing on search PR profiling, the medium-term goal is to constantly improve the "quality" and "best", obtain a certain amount of visitors through bidding and optimizing many key words, and constantly optimize the website experience while increasing the visitors, so as to improve the customer conversion rate. This stage will involve more marketing strategies, such as keyword positioning, keyword conversion rate calculation, website user experience testing, etc.
E-commerce websites have reached a mature stage. At this time, users have accumulated a certain number of miles. What is different from the middle stage is that at this stage, e-commerce websites are trying to expand new customers, but more importantly, they are maintaining old customers. Regular customers are the foundation of your survival. You should use various technical means to improve the service quality and improve the user satisfaction.
3. Stick rack of e-commerce
Figure 1-1 shows the market structure under the e-commerce environment, which concisely depicts the main factors in this environment and is also the main factor of the current e-commerce website. The general framework model of e-commerce describes the structure of e-commerce, and also indicates the composition of e-commerce system. In this framework, it is particularly pointed out that the development of e-commerce has two pillars: policy, law and privacy: various technical standards and secure network protocols. These two are actually the basis for the development of e-commerce. However, in the research of e-commerce, we often ignore the characteristics of the former as infrastructure, and think that only the technical standards, network protocols and e-commerce hardware systems directly related to e-commerce are truly more meaningful infrastructure. This is also easy to understand. After all, without these squids, it is impossible to achieve e-commerce. After all, we can directly feel these, especially the initial hardware. However, if we look at the development of e-commerce from a higher perspective, we can realize that if we ignore the functions of policies, laws and privacy as e-commerce infrastructure, e-commerce systems will not work well. Policies, laws and privacy are related to the virtual market built by e-commerce, the behavior control of real individuals in the information application and management system, the definition of the real right, the protection of personal privacy, the maintenance of reputation, and the protection of intellectual property rights. The restriction measures of the real world on all entity behaviors must rely on policies, laws and privacy protection to expand into the virtual world constructed by information technology, otherwise the virtual world will become an unordered and fraudulently society due to the lack of mandatory binding force, which will inevitably affect the development of e-commerce.
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