Domain name strategy of e-commerce websites
Source: Shangpin China |
Type: website encyclopedia |
Time: July 7, 2014
Domain name registration includes international domain name registration and domestic city name registration. Domestic domain name registration from Website construction El Internet Network Information Center (CNNIC) authorizes its agent to carry out the registration of international city names. Internet Network Information Center (CNNIC) authorizes its agent to carry out the registration of international city names. The domestic city book takes three days to complete, and the international city book takes only 24 hours to complete.
Registering the city name is the first step of website construction. The domain name is the online trademark of an enterprise. It is one of the corporate logos. Any user in the world who knows the name of an enterprise can visit its business website immediately. A city name that is easy to remember and practical often brings about twice the result with half the effort. This section mainly introduces the definition of city name, the name space of city name system, the selection and registration of city name.
（1） Definition of domain name Each computer connected to the Internet needs an independent IP address, so that other computers on the Internet can find the computer through this IP address. Because the IP address is a number connected by four numbers, it is irregular, so it is very troublesome to remember. For this reason, the city name system (DNS) is introduced, which is used to uniquely map IP addresses through city names that are easy to remember and have certain identification meanings.
（2） Name space of city name system In the initial design of the city name system namespace, two types of top-level cities were defined: general and national. Then, each top-level domain was divided into more detailed sub domains. The general top-level domains are com (commerce), edu (education college), gov (the federal government of the four countries), in "specific international organizations", mil (the US military organization), net (network provider) and org (non bamboo organization). Each branch of the national city is a country, for example, the top-level domain of China is cn. Figure 1-1-2 shows the namespace of the domain name system.
In November 2000, ICANN, the Internet city name and address management organization, launched seven new top-level domains, namely biz (business organization), info (information provider), name (personal site), pro (professional), aero (shipping and civil aviation), coop (business cooperation organization), and museum (cultural and scientific heritage).
（3） Selection of city name In addition to the function of mapping IP addresses, the domain name itself has certain identification meanings, such as www ibm. Com, we all know that this is the city name of IBM. Obviously, a good domain name can not only directly identify an enterprise, but also facilitate people's memory, quickly establish and promote the site. So it is very important to choose a good city name. How to choose a city name?
Domain name is not only an enterprise's online trademark, but also one of the bases for people to search online. It can be said that having a good city name is more meaningful for a successful start. Generally speaking, the city name of an enterprise should be consistent with the name of the company, the company's trademark, and what the company usually does. If the company's name is consistent with the company's name or trademark, Then it will be easy for people to find the website of the enterprise on the Internet and retrieve the required information. Such a domain name will become a live advertisement on the Internet, and it will virtually convey the image of the enterprise. The following two basic principles should be followed when choosing a domain name: 1. Short, relevant and easy to remember. Choosing a city book that is relevant and easy to remember is an important reason for the success of the website. The domain name is the network trademark and the first channel for users to visit the website. A short, easy to remember, loud domain name that reflects the nature of the site often leaves a deep impression on users. The city name should not be too long, or it will be difficult to remember. 2. The domain name is closely related to the company. A good domain name should be consistent with the nature of the enterprise, the name of the enterprise, the trademark of the enterprise and the usual enterprise publicity. For example, the Chinese and English abbreviations of the company name should be used; Registered trademark of the enterprise's products. The name of the enterprise's goods or service category. The content in Chinese and English is consistent with the corporate advertising language, but the meaning of It cannot exceed 20 characters. Such domain names are easy to remember and find
（4） Domain name registration After the domain name is selected, it must be registered to make the domain name truly effective. The registered city name can be handled in the domain name bamboo center or its authorized company. For example, domain name registration in China can be handled at CNNIC (www.cnnic. net. cn). The I+4 international top-level domain name can be registered at the international Internet card: XIN INTERNIC (www. internic. net). After selecting a suitable domain name, you should register it immediately. Because if you apply later, the most suitable domain name you want to apply for may be preempted by others. Because the registration of city names follows the principle of "first apply, first stay", and there is no reserved service. Therefore, we should immediately register after selecting a suitable domain name. The general procedures for registering city names are: application for registration, submission of materials, review of registration materials, payment of fees, etc.
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