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Comprehensive Quality of Network News Editor

Source: Shangpin China | Type: website encyclopedia | Time: July 22, 2014
Compared with traditional media, the Internet as the fourth media Website production One is more vital and dynamic. Network editors have greater mobility and higher quality requirements. They not only need to have the "six skills" of traditional media editors (i.e., topic selection, contribution solicitation, review, editing, processing, arrangement, proofreading), but also pay more attention to planning ability, news sensitivity, team spirit and network technology. As the online news editor is fully responsible for the text information editing of the website, the comprehensive quality of the online news editor must be the intersection of breadth, depth and speed.

1、 Breadth: establish sensitive judgment of news
It can be seen from the recruitment conditions of well-known websites that mainstream websites generally require applicants to have a bachelor's degree or above, and put forward corresponding professional needs according to different channels and positions. Network news editors are required to have a wide range of knowledge structures, such as keen news insight, solid writing skills, skilled computer operation and website editing tools. From Sina's "sensitive to news, familiar with the characteristics of online news dissemination, and understanding of major news events and news background at home and abroad", to Sougu's "extremely sensitive to news and strong writing ability", to Phoenix's "ideal but not paranoid and naive news. Like news, have enough news sensitivity, and can tolerate the boring basic work of Internet editing (daily news release, content maintenance); Not necessarily very smart, but high understanding, people should be honest and sincere, down-to-earth and willing to work. It is important to have a wide range of knowledge and a deep understanding of international and domestic news, historical and political background ", which shows the importance of news sensitivity and writing skills. Every day, network editors should screen and process information suitable for website features from a large amount of information. During this period, they should not only be able to endure boring daily basic work, but also keep sensitive judgments on news at all times. Therefore, a broad range of knowledge is conducive to further understanding the current political news at home and abroad; Solid writing skills facilitate timely reporting of relevant emergencies. For online news editors, it is the breadth of knowledge that determines the sensitivity of news.

2、 Depth: Achieve the planning and innovation of editors
It can be seen from the recruitment conditions of well-known websites that planning and innovation have been mentioned as a very important position for online news editors. From Sina's "having the ability to plan and manage online news topics, and having experience in planning large-scale topics is preferred" to Phoenix's "needing planning ability, including channel and topic planning and maintenance ability", planning ability has become one of the important factors to measure the ability of online news editing.
At this time, the depth of knowledge not only refers to the scholarly editor, but also is embodied in the strong ability to select topics, plan and write articles, have keen market insight, be good at innovation, dare to meet challenges, and have unique views. In this way, we can be responsible for planning and editing the content of large websites. It can be seen that, for online news editors, the depth of knowledge is the basis for their planning and innovation.

3、 Speed: highlight the efficiency of the website
Scholars continue to write books in the editing field. It emphasizes that the knowledge structure of editors should have the integration of expertise and erudition, which is actually the breadth and depth of knowledge. For online news editors, speed should be mentioned more. The work of the website is efficient and fast, which requires that the network news editor has a strong sense of responsibility and can withstand strong work pressure. At the same time, there should be team spirit. Well known websites emphasize that experience in website editing is preferred, or experience in newspaper editing and advertising planning director is preferred.
Sina and Phoenix also put forward that they should be under 30 years old to apply for online editing. All this shows that network editing, as a new profession, is more traditional than traditional media. It needs more vigor and vitality. Online news editors should be good at communicating with people, not only with good IQ, but also with high EQ, which is the key to speed up the website. For online news editors, speed highlights the efficiency and rapidity of websites.
Generally speaking, knowledge structure determines comprehensive quality. What is knowledge structure? Bruna, a famous American psychologist, believes that knowledge structure refers to "the internal relations and laws of subject knowledge". The knowledge structure of editors refers to the organization of knowledge that editors have. It is generally believed that. The knowledge structure of news editing consists of five types: basic knowledge, professional basic knowledge, professional knowledge, encyclopedia knowledge, and one other non news professional knowledge.
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