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Effectively arrange anti chain anchor text

Source: Shangpin China | Type: website encyclopedia | Time: July 29, 2014
The most common form of anchor text is to attach a keyword to a link. The anchor text directly submits a message to the search engine to tell the search engine Website production What does it do? It provides a signal to search engines. Search engines also value the signals they provide.

When the search engine was just developing, especially when the outer chain was in vogue, it searched for some key words in the search engine. When the website was opened, it was found that the content of the website had nothing to do with the keyword. The reason was that the anchor text of the external link of the website was the keyword, which ranked top. Some SEOs have also caught the loophole of the search engine. No matter what the website is, anchor text is some popular keywords. But now the search engine has realized this error and the serious consequences, and has slowly changed the algorithm.

If we still follow the previous ideas to arrange anti chain anchor text, it will certainly not work. Search leads can already identify whether the anchor text is related to the website content, and anchor text link search engines that are not related to the website will not be given weight, and it is useless to do so. If there is time for speculation, it is better to seriously do the anchor text outside the chain.

Now it is difficult to build a website only by anchor text links. Search engines know that many people operate illegally, so the role of anchor text links in ranking is relatively lower than before. However, the role of anchor text links still exists, but it is a little inferior than before and cannot be completely ignored.
 
Among the many factors affecting SEO, the anti chain anchor text is the most difficult to control, which depends on the other side. When exchanging links with others, it is possible to secretly remove your links or replace them with other anchor texts when not paying attention. Some administrators think that the content contains advertising information and will delete your entire post, so they need to pay special attention.

How to effectively do anti chain. To effectively arrange the anchor text of backlinks, the following points should be noted:
 
1, Gradual natural growth Don't add hundreds or thousands of anchor texts in a short period of time. This unnatural rapid growth, once the search engine finds evidence, it will put the website into the Sandbox for observation for a period of time. Serious cases may be punished.

2, Diversity With the accumulation of external links, there will be more and more links. It is better not to use the same keyword in the anchor text of the link, or search engines may think that the website is cheating. The author didn't believe it at first, thinking that the IP was different and the search engine would not judge it, so he tried his hand to build a website. At the beginning, the ranking rose very quickly, but soon the ranking disappeared, and the website was gradually knocked off by the search engine. However, the author still doesn't believe that it is the problem of anchor text, so he reduces the keyword density, modifies the title, checks all factors that may be punished by the search engine, and makes some adjustments, but the website still hasn't improved. Seeing my own website start to improve slowly, I have to believe that all anchor texts really have an impact on the website.

3, It's not good to generalize Widening is aimed at the situation of very few websites outside the chain. If a website has only several external links, there is no need to consider the diversity of anchor text, just use the same keyword directly, and search engines will not judge that the website is cheating. The search engine will have a reasonable standard. Don't punish websites easily. The author suggests that if there are more than 50 external chains, the anchor text of the anti chain should be diversified, and the same anchor text cannot be used; If the number of external chains is less than 10, diversification is not considered. Just like keywords.

4, The anchor text should be in different positions on the page The anchor text of backlinks should not all come from the friendship link area at the bottom of the page, but should be in different places of each page. It may be the text, website navigation or at the bottom.

5, From a good neighbor The quality and relevance of interlinked websites affect each other. If many anchor backlinks of the website come from pornographic websites and gambling websites, they will be punished by search.

6, The anchor text should come from different PR pages Of course, backlinks from pages with high PR values are good, but if all anchor texts are from pages with PR4 and PR5 or above, the impression given to search guides is that these anchor texts are from websites that can buy links, and will not give weight to the website immediately, but will be observed for a while.

7, The anchor text should come from different IP addresses If most of the anchor text is limited to several IP addresses or servers, the suspicion of cheating will be very high. This part will be explained in detail in the following chapter.
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