There are many webmasters who don't pay attention to website titles at all. They just write casually when making web pages. On the Internet, many people search a large amount of information through search engines every day. In the search results, only the title and a short summary are provided to users. Then what attracts users to click into the website, of course, is the title. If the content reflected by the title is what users want, it will naturally be clicked. Now is the era of eyeball economy. If you want to stand out in this era, you should carefully consider how the website logo should be conceived to attract users. Most users have limited time to surf the Internet, and their daily work is heavy. When they search for information on the Internet, they cannot click from the first to the last in the results provided by the search engine. Most users first look at the title, analyze the general content through the meaning of the title, and then click on the content they want to read. It is impossible to click on the content they don't want. So those webmasters who do not mark the title should ask to modify the title of their website as soon as possible.
Generally, the following factors should be taken into consideration when writing title tags:
1、 Website production All pages should have their own unique titles The unique titles mentioned here are not those strange titles, but the titles of all pages cannot be repeated. A friend once told me that the website has been updated every day for more than half a year. The updated content is original articles, and the server is also very stable. How come it only includes the home page? After careful investigation of the causes, the author found that all pages of the website use the same title. This is a very low-level mistake made by the website designer. It may be that the designer copied the entire template when designing a web page, and the Head information in the HTML file was copied to other pages without further changes, which led to the current result. After rectification, the number of pages included in the website has increased by leaps and bounds, and now it has included 1200 pages. It is quite good for an enterprise station to include so many pages.
2. The title tag should be attractive to users
As explained earlier, there are three results provided by search engines, namely, title, description and the page address, of which the title is the most important. The quality of the title determines the user's click behavior. In addition, when the page title is linked by other websites or other columns of the website, a title that summarizes the core content of the page can help users judge whether to click the link of the page title.
An attractive title should be concise and eye-catching, and at the same time summarize the main information of the article, especially for technical websites. Many titles with the nature of soft text should be more creative and attractive in order to attract viewers. But use it with caution. It is also not allowed to use some irrelevant information as the article title in order to attract users' attention. For example, for a baby website, the addition of some irrelevant words such as star nude photos in the title will greatly discount the website.
3. Number of title words and position of key words
The search engine has a limit on the number of words displayed in the title. The author believes that about 30 words shall prevail. If the number exceeds this number, the search engine will omit the title in the form of ellipsis. Therefore, it is not recommended that the title be long and cover many keywords. As for the placement of key words, the author believes that it is better to put important keywords in front. After all, search engines read from front to back. Considering the characteristics of search engine marketing, search engines have a high weight on the keywords contained in the page title, so the page title should contain the keywords used by users.
4. The title tag should contain keywords
There are three situations: the first situation, the keywords are on the homepage of the website, at this time, the title should contain the main keywords; In the second case, the keyword is in the column, and the title should contain the target keyword; In the third case, keywords should include long tail keywords in the title of the inner page. At the same time, keywords should be naturally integrated into a coherent sentence that conforms to the original edition, rather than being piled up with stiff keywords.
5. Website name optimization should be reasonable
If you want to add the name of the website to the website, so that users can deepen the overall impression of the website, you should put the name of the website at the end of the title. In contrast, the name of the website is much less important than the keywords of the website. At the same time, the website name is very easy to optimize, even if placed at the end, it is also very easy to optimize to the home page. The most ideal structure is: article name - category name - website name. If the title is too long, then only article name - website name.
6. Don't use inappropriate related words
In particular, do not use keywords unrelated to the website, otherwise it will be sooner or later to be punished. In the title optimization of SEO, there are some small problems that have always been the focus of many SEO practitioners
(1) How many characters in Title will be eliminated as Span by search engines.
In order to include more keywords in the title, many webmasters make the title very long. Some titles can reach more than 100 Chinese characters. Google has thought that the webmaster will speculate here, so it has stipulated the anti spam mechanism. If there are too many words in the title, it will be considered as spam by the search engine and will be eliminated. However, it is appropriate to write as many characters as possible. We have already told you that about 30 Chinese characters can be written less, but not too many.
(2) It is better to use the underline as the key word separation, or use the horizontal bar as the key word separation.
Personally, website programming languages are edited with English letters. In English, horizontal bars are usually used
To separate some words. However, in practice, many large portals use underline. Generally, if you are doing an English website, use a bar to separate the title words; For Chinese websites, words are usually separated by underlining.
In fact, the above two aspects take into account the characteristics of search engines to retrieve web pages, that is, it is important to do a good job in user experience. In other words, the design of web page titles will be conducive to search engine retrieval as an important factor. Like web content writing, web title writing is first shown to users. On this premise, it is meaningful to search engines. It can be seen that the design of page title is not a random thing, especially for the design of website home page title, we should be careful.
