In search and climbing, information retrieval is achieved by inputting keywords, so keywords are really critical. They are the most basic and important step in the whole website login process Website production Optimization basis. 1. HTML header tag
It is very important to put keywords in the Title tag. If you have strong editing ability, you can put the main keywords at the front of the title. Facts have proved that the key words in front of the title are more important than the key words behind the title. Ideally, the first word at the beginning of the title is a keyword, but such a title is not easy to write. In the process of writing the title, it must be smooth. You cannot make the title express unclear meaning in order to optimize a keyword. Users will not click on such a title.
2. Meta Keywords
Keyword tags are no longer explained in detail, because search engines have not paid much attention to this now, and some even argue that it has no effect at all. However, the author suggests that you still use this tag, because it has certain advantages, and there is no harm in using this tag.
3. Meta Description
Although the role of rules in search engines for description tags is much lower, the author believes that they are more useful than keywords tags. In the search results of search engines, the description information is below the title. Many people simply look at the description information after reading the title. If it is close to the content they want, they will click it. If it is irrelevant, they will jump to the next one directly. Therefore, the description is poorly written, which will reduce the user's click through rate.
4. URL
Keywords can appear in the URL in the form of pinyin or English words, but you can't add too many keywords to the URL, which will lead to the URL being too long, and the search engine will also notice that the URL is very unfriendly. The closer the keywords in the website are to the domain name, the better the effect will be. That is to say, the keywords appearing in the first level directory are more powerful than those appearing in the second level directory and the next directory. For example, www.miren8.com/keyword is much stronger than www.miren8/4343/gfsgflkeyword. If the keyword consists of two words, "_" should be used as the sub character before the two keywords. It is the best sub character for the keyword in the website.
5. robots Labels (Meta robots)
In the website, the robot tag can be used or not used. If it is used, do not set too many prohibited files or directories in robots.txt. Only set the directories and files that you really do not want to be searched and indexed. Especially when you are not clear about the role of files or directories, do not easily prohibit fetching. Some time ago, a friend who was a travel website had a large number of pictures of tourist attractions on the website, but none of the major search engines had indexes. Later, when checking the website, he found that the image directory upload was under the management directory admin, and was banned from grabbing by robots.txt. So pay attention to the robots tag.
6. Body Tags
In a web page, the number of repeated keywords should not be too many. Too many keywords will result in too high density of a certain keyword. The keyword with too high density will easily make the search engine think that the website is suspected of cheating. Now many people know that keyword stacking cannot improve the search engine ranking of websites. In addition, the higher the number of repeated keywords in the website, it may also have an impact on reading.
7. hl label
<hl> It is a tag in the HTML language of website production. It belongs to the sub tag of the heading and is used to describe important words. It is a friendly performance for search engines to reasonably use the keywords in the production of websites. However, it cannot be reused. It is necessary to ensure the uniqueness and prominent importance of<hl>tags in a website.
Many webmasters have no habit of using<<hl>tags when making websites. In fact, using<hl>tags reasonably to highlight certain keywords is a good choice and plays a certain role in identifying website optimization and visitors. Remember that you cannot use<<hl>tags at any time, especially stacking keywords in<hl>tags.
eight ALT Label
Search engines cannot capture words on images. They use ALT tags to understand the general meaning of images. Some people often use this tag to place keywords. This is another way to put more keywords into HTML to improve the weight and density of keywords on the page. Although the use of ALT tags can improve keyword density, it does not have a great impact on website ranking.
9． Bold or Italic
In the web page, you can use bold or italic to emphasize a keyword. Although it does not play a big role in keyword ranking, for users, letting them know that this is the key content will attract their attention. Practice has proved that between bold and italic, italic plays a slightly higher role in keyword ranking than bold.
ten Linked anchor text
The role of anchor text has been discussed in the previous chapter. It is very important for the ranking of websites. Search engines will also judge the specific type of website and the content involved in the website according to anchor text links, and will also give this anchor text a high weight. But when using anchor text, it is better not to use the anchor text of the same keyword for the whole website, so that the search engine is disgusted and the search engine is reduced.
eleven Key words are also placed at the bottom of the page
Many people will place some copyright information, company address, contact information, filing number and other information at the bottom of the page. In fact, keywords can also be placed here. There are many photo websites that do not know how to optimize. Adding keyword links at the bottom of the page is a good optimization method. Links can link to the home page or the corresponding column page. This method will not be judged as cheating and can be used safely, but the keywords should not be used too much and should be kept within 5.
