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Content of cyber insurance

Source: Shangpin China | Type: website encyclopedia | Time: 2015-09-02
Online insurance mainly includes online publicity, online sales, online customer service, online customer tracking and online cooperation. (1) Online promotion. Insurance companies can publicize their products, service concepts and business concepts through the fourth media - the Internet. Compared with traditional media, this kind of publicity is very cheap, and interactive publicity can be carried out according to individual needs. At the same time, the insurance company can Website design Connect with important relevant institutions, such as insurance regulators, insurance assessment institutions and insurance related academic institutions, and achieve the purpose of promoting insurance companies through customers' own knowledge and judgment of information.
 
Cyber insurance

(2) Online sales. The applicant can log on to the website providing online insurance services at any time to complete the process of consultation, comparison, selection, etc., answer relevant questions, determine the type of insurance to be insured, payment method, payment period, designated beneficiaries, and send an e-mail to the insurance company. After the insurance underwriters of the insurance company check the insurance via computer (except for those who need to do physical examination or survival survey), The customer can immediately pay the first premium through online banking (China Merchants Bank, China Construction Bank, etc. can provide support for online payment), and the insurance company will issue an electronic insurance policy. The customer can print the formal insurance policy on the designated model printer, and the online sales will be completed.

(3) Online customer service. By clicking on the website, customers can learn about the background of the insurance company, the analysis of insurance rules, the interpretation of insurance clauses, underwriting and underwriting processing requirements, loss assessment and claims processing, rate standards, past compensation cases and other information, or put forward various insurance issues to the insurance company in a two-way interactive manner, or pass on various insurance related information to customers under certain authorization and certification rules, Provide convenient and fast online customer service. After customers purchase insurance products, they can change the content of the contract with the insurance company through online customer service according to their own needs to obtain the insurance company's claim settlement service.

(4) Online customer tracking. After sales service is an important part of insurance service. The traditional marketing method is easy to cause instability of the marketing team, poor after-sales service, dissatisfaction of consumers, and loss of a large number of first-hand materials for insurance companies. In online insurance, insurance companies can send and retrieve electronic survey forms to customers through the Internet and e-mail, or collect and understand customers' opinions through online forums and other forms, and grasp information such as changes in market demand in a timely manner to improve business management.

(5) Online cooperation. The websites of insurance companies can provide a package of services to sell insurance through mutual cooperation with insurance agency websites, brokerage agency websites, bank websites, real estate dealer websites, car sales agency websites, securities company websites, etc. For example, cooperate with the website of the car sales agency to provide online direct insurance purchase for customers who buy new or used cars through the Internet. This cooperation not only extends the business scope of insurance enterprises, but also forms information resource sharing with relevant institutions.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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