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How to build website brand

Source: Shangpin China | Type: website encyclopedia | Time: October 10, 2014
With the large amount of money from. com flooding into the traditional marketing and advertising markets, it is clear that we need to learn a lot from the experienced web enthusiasts who first entered the market, such as creating trademarks. Creating a large online trademark requires the same ideas and strategies as creating a traditional large trademark. The difference is that today, trademarks are created overnight, rather than in the past. Due to the time compression, the newly founded company was under great pressure not to make wrong decisions at the beginning.

Marketing strategy is the most important issue for the launch of any venture capital, because in the Internet world, companies may exist without shareholders or even employees, but they cannot exist without business or bytes. For the first round capital, whether it is venture capital from capitalists or investment from banks, friends or families, it is undoubtedly the most important capital, and these start-up capital will continue to increase. This capital is the first real fuel for the company to start operations. At the beginning of the company's start-up, it is necessary to consider clearly how to invest part of this capital into the company's marketing. If used correctly, it will be easier to succeed in the next round of capital financing. If you don't use the business model well or can't prove that the business model can work well, investors will treat you like escaping the plague, and you can't get further investment.

When you are ready to realize your dream in the market, you should focus on four key areas: directory development: users are forced to use mandatory directories for almost all Internet transactions. This is mainly because these websites want to stick to consumers for a long time, so that they will often visit them later. This is why pornographic websites and auction websites are so popular. Therefore, in the startup phase, the catalog must be considered as the most important marketing tool.

Directories can be purchased, leased, and created. Regardless of the choice, at startup, at least 15% of the original capital will be spent on the creation and acquisition of the directory. Website Design : From the company logo to the website itself, skilled designers should create a style with good appearance. Design is a brand name card, and its importance and value cannot be overestimated from the perspective of market prospects. Many early companies got into trouble by hiring amateur designers. Quite a few companies make mistakes from the very beginning, and let those typists design the web page. Entering such a web page is like going to hell. The design must reflect the core competence of the company and create a common theme for users with multiple goals.

Public relations: the value of public relations will not be exaggerated in the early stage. The earliest transactions usually take place between competent public relations professionals or the company's public relations personnel, so it will not have too much impact on customers. However, the current transactions between business groups will have a great impact on investors and potential buyers. If you have at least $1 million in the first round of funding, you should spend no less than one tenth or more (such as 20%) of the funds in public relations, because the Internet field is very crowded today.

The above advice is crucial for quickly creating an online trademark. Cooperate with a reliable small company with successful experience, quickly find out whether you share the same passion, and immediately make them become missionaries of your trademark, the most important thing is to accurately locate. Once you decide, you should put everything you have into work. Communication with consumers: Although you have an Internet business model, its success depends on market communication. Here, I believe that 50% of all capital will be spent on advertising, direct marketing, etc.
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