1、 Network economy will change the traditional market
The network economy has many impacts on the market, and the traditional market will be subject to many breakthroughs and changes. (1) It has broken through the limited scope of regional market and national market, making it expand the market without geographical location restrictions, and emerging a global market. It makes the market of a place or a country become the world market, and at the same time, it makes the world market become a market that can be operated without leaving the region or country. (2) Online exchange promotes the development of intangible markets, so that people can complete the process of information collection, analysis and comparison, purchase decision, purchase action, post purchase evaluation and other recruitment without going to the traditional tangible markets, such as shopping malls and supermarkets. The invisible market function undertaken by the Internet will partially replace the visible market and realize the transformation from the visible market to the invisible market. (3) It has improved the efficiency of the market, especially the commodity market and financial contact market, which is related to the acceleration of information circulation and information processing caused by the development of information technology. (4) It intensifies the competition within the market, including the competition between enterprises, and the control and anti control struggle between banks and enterprises. Information resources will become the focus of competition between enterprises.
2、 Network economy will greatly promote the development of productivity
The information technology industry is the supporting industry of the network economy, and the information technology is an important factor of productivity. It can not only increase the supply, but also link the supply and demand, better adapt to and meet the demand, so as to reduce the blind supply without comfort demand. The widespread use of network technology in the production field will expand the production capacity, accelerate the high automation of production, adjust the reasonable allocation of raw materials and production energy, reduce labor intensity, improve working conditions and improve product quality. The network fundamentally provides the possibility of improving labor productivity and saving materials and energy consumption. The economic benefits associated with the network, on the one hand, are beneficial to the improvement of labor productivity, which will lead to the improvement of competitiveness and the increase of export earnings; On the other hand, the effect of saving consumption creates opportunities for saving energy and other resources, thus creating conditions for further improving labor productivity.
3、 Network economy reduces the management cost of enterprises
The network economy challenges the traditional theory of enterprise expansion. Modern enterprises have the trend of scale expansion. This is mainly because the expansion of the scale will reduce the management costs; On the other hand, scale economy is an important strategic means of competition in the industrial era. The network economy makes the market change from tangible to intangible, and the speed of information transmission is accelerated. The management cost will be greatly reduced due to going beyond the market intermediary; Due to the acceleration of information transmission and the improvement of information processing efficiency, the more centralized the information is, the more effective it is. This will lead to the centralization of economic organization management. At the same time, due to the establishment and operation of information systems on the Internet, it is difficult to form constraints, which leads to the decentralized trend of economic organization management. These two trends are contradictory in form but unified in fact. This leads to the result that in the future, top leaders and grass-roots units will really play a role in management, while the position and role of intermediate links in organizational management will be greatly weakened, which will also greatly reduce management costs.
4、 Network economy reduces and rationalizes labor input
The network economy will reduce and rationalize labor investment. Whether it is highly specialized labor or simple labor, the spread of information technology in the process of network economy makes the relationship between people and specific labor weak. Website Design It not only enlarges the freedom of employment time and employment form of workers, but also mystifies the experience and skills accumulated by workers. On the one hand, the development of the network economy has sharply reduced the employment opportunities of workers, especially those jobs that are dangerous and harmful to health; On the other hand, it has also created new employment opportunities, especially high-tech occupations, so that labor investment tends to be rationalized.
5、 Network causes great changes in marketing
With the development of modern computer communication network, the marketing environment of enterprises has changed. Consumer behavior is becoming more personalized, producers are more responsive to market opportunities, the possibility of direct transactions between producers and consumers is increasing, and the role of intermediaries will be weakened. At the same time, consumers will play a more dominant role in the transaction, and producers' marketing strategies will emphasize how to meet consumers' specific purchase desires more conveniently and in a more timely manner. Because of its openness, public participation and rich and colorful content, the Internet is attracting more and more network users. As a result, a large number of commercial companies compete for online marketing activities.
