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The Support of Network Economy to Electronic Commerce

Source: Shangpin China | Type: website encyclopedia | Time: November 27, 2014
Generally speaking, the development of e-commerce depends on two basic elements: the first is the internal demand to promote the development of e-commerce, such as enterprises expanding business, attracting customers and enhancing competitiveness; The second is the external support environment supporting the development of e-commerce, such as sound laws, regulations, systems (legitimacy of digital signatures, effectiveness of electronic vouchers, appropriate tax or preferential policies for e-commerce, etc.), sound norms and standards (specifications for secure payments, etc.), secure and reliable authentication systems, and a strong network environment (including public networks and private networks), And efficient and secure payment system.
 
 internet economy

To promote the application and popularization of e-commerce, the first thing to solve is Website design Infrastructure and the formation of external supporting environment for e-commerce. In order to truly realize online transactions, the network must have a very fast response speed and bandwidth, which must provide hardware and software support for high-speed networks. However, due to economic strength, technology, management and other reasons, the network infrastructure construction in China is not advanced enough, and the completed network infrastructure is still far from the requirements of e-commerce. On the other hand, the low utilization rate of the network has also seriously hindered the further development of the Internet. At the same time, the networking of banking, taxation and other departments has not been fully realized, and the distribution system and security certification system have not been finally improved. Therefore, how to strengthen the construction of network infrastructure, improve investment efficiency and change the backward situation of network communication is an important issue to promote the popularization of e-commerce applications. On the macro level, as far as the whole society is concerned, it is necessary to build a market environment that can support e-commerce; At the micro level, each enterprise should also realize its own informatization, so that it can be able to enter such an e-commerce market environment and fundamentally promote the development of e-commerce.
 
The core content of e-commerce is the mutual communication and exchange of information. Both parties of the transaction communicate via the Internet. After negotiation and confirmation, it is possible to complete the transaction. At this time, the intervention of banks and other financial institutions is necessary for both parties to complete transactions through e-commerce. The role of banks is mainly to support and serve, which belongs to commercial behavior. However, from the perspective of the development of the entire e-commerce network, this is an indispensable business behavior, because to conduct transactions directly on the network, you need to complete transactions through bank credit cards and other means, as well as pay and charge through the connection of financial networks in international trade.

The bank is an indispensable and important part in the overall framework of e-commerce, and the payment and settlement service of the bank is a necessary condition for the development of e-commerce. In e-commerce, both transactions between enterprises and online shopping between consumers and enterprises are inseparable from the support of banks. Taking online shopping as an example, relevant participants mainly include consumers (cardholders), merchants and banks. The transaction process is: the consumer sends a purchase request to the merchant, and the merchant sends the consumer's payment to the merchant acquiring bank through the payment gateway. After the acquiring bank obtains authorization from the issuing bank (consumer deposit bank) through the bank card network, it sends the authorization information back to the merchant through the payment gateway. After the merchant obtains authorization, it sends the purchase response information to the consumer. If payment acquisition and payment authorization are not completed at the same time, the merchant should also send a payment acquisition request to the acquirer through the payment gateway to transfer the amount of the transaction to the merchant's account. Inter bank settlement is completed between banks through the payment system. From the above transaction process, online shopping can be divided into two basic links - the transaction link and the payment settlement link, and the payment settlement link is completed by the financial private network including the payment gateway, the issuing bank, and the acquiring bank. Therefore, without banks, online transactions cannot be realized, and there is no real e-commerce.

China must keep pace with the development of global e-commerce. This is the general trend. But the development of e-commerce needs a united environment. If banks do not have a unified way of data exchange, there is indeed a great resistance to the promotion of e-commerce. For example, when we go to the store, we can see three or four credit card machines in front of the cashier, but these cards are not connected with each other. On the network, the liquidation between them will bring more problems. With the development of the Internet, the current corporate form of financial institutions is being adjusted. At present, the People's Bank of China is focusing on the construction of "one network and two systems", that is, on the basis of completing the infrastructure construction of the financial data communication network, to build two application systems of inter-bank fund clearing and financial management information. It can be said that if the settlement and payment of the bank can be solved well, the development of e-commerce will be faster.
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