With the rapid development of the Internet, the network has become or is becoming an indispensable part of people's study, work and life. More importantly, the potential business opportunities of the Internet have become increasingly apparent. Therefore, both individuals and groups hope to find a suitable position in the network. So, all kinds of Website construction It has sprung up like mushrooms. Looking at tens of thousands of websites on the Internet, they can be roughly divided into the following categories according to their functions and structural forms.
1、 Portal
Portal Site or portal site, portal site. It gathers a lot of content, provides a variety of services, and becomes the first choice for Internet users as far as possible. In the early days of Internet development, portal websites mostly refer to those websites that provide search engines, such as Yahoo, Excite, Lyons, Infoseek, etc. This is because most people do not know where to start when surfing the Internet. They often need to use search engines to find information about websites they are interested in, and start their online journey from here. Over time, such websites have become the only way for global Internet surfers, and their popularity has also been greatly improved.
With the popularity of the Internet, people's familiarity with the Internet has also been increasing, and their dependence on search engines has also declined. Most network users visit search sites only with this as an entrance, and leave immediately after the query is completed, or jump directly to the target site. In order to let the hard to visit visitors stay more time, portal website operators will spare no effort in the content and other services of the website, and have launched a large number of free services. Such as personal home page, stock market, free e-mail, chat room, constellation, weather forecast, instant news, customizable online forum, etc., even virtual shopping malls and online games have emerged with only one purpose, hoping to improve the loyalty of visitors to the website.
Compared with the vigorous development of global portals, Chinese portals have also sprung up like mushrooms driven by Yahoo's Chinese website (//chinese. yahoo. com). At present, there are three kinds of well-known Chinese portal websites: one is websites completely operated by domestic network companies, such as Sina (httpJ/www.sina. com. cn), Sohu (httpJ/www.sohu. com. cn) and Netease (httpJ/www.163. com). In addition to search engines, the website also includes news, entertainment, games, culture, sports, health, science and technology, finance, education and other sectors. As well as online SMS, personal homepage space, free email and other services; The second category is overseas investment websites, such as Chinese Zhihu, AOL, Hong Kong's TOM, Chinanet, etc. The content of the website is mainly news and entertainment, and a few provide free mailbox, online chat and other services. The third category is websites run by domestic traditional media, represented by People's Daily Online (httpJ/www.people. com. cn), Duanhua Online (httpJ/www.ainhu&org) and CCTV International Online (httpJ/www.cctv. com), which mainly provide news and current affairs comments.
2、 Popular website
Websites established and released by enterprises, institutions and individuals according to their own requirements with the main purpose of introducing basic information, mailing addresses, product and service information, supply and demand information, personnel recruitment information and cooperation information belong to this category. This kind of website aims to promote and recommend itself to customers, suppliers, the public and all other people who are interested in the website, and establish an online image. The content of the website is generally comprehensive. By visiting such websites, you can keep abreast of the business scope, latest trends, products and prices of these units, and can exchange online information with relevant departments through the user consulting services provided by the website. Such websites include enterprise websites, university websites, government websites and a large number of well-known personal websites.
3、 E-commerce websites
The concept of electronic commerce. At present, there is no uniform definition. The e-commerce we are talking about refers to the use of computer technology, network technology and telecommunications technology to realize the electronization, digitization and networking of the entire business (buying and selling) process. People no longer need to look at real goods face to face and trade on paper documents (including cash), but through the Internet through a variety of online commodity information, perfect logistics distribution system and convenient and safe capital settlement system. E-commerce can be divided into B28 (business to business) and B2C (business to personal customer). The process of technology license transaction can be divided into three stages: commodity retrieval, commodity purchase and order payment. Therefore, e-commerce websites should have the following functions.
(1) Product release function. We should choose our own excellent products and carefully organize the product information so that as many people as possible can understand it. (2) Commodity shopping function. According to their own needs, users can use the "shopping cart" to conveniently select goods just like in a supermarket. The shopping cart uses cookie technology to maximize the speed of product adoption. (3) With personalized purchase order templates, Gurong can compare shopping combinations. (4) The price calculation model built in the "shopping cart" can be flexibly customized according to the price system of merchants. (5) Online transaction function. Customers fill in the selected goods, their contact information, delivery method, payment method, etc. and submit them to the CGI program of the website. After receiving the order, the merchant verifies the above contents by mail or phone. (6) Functions of commodity handover and capital settlement.
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