Staffing
Source: Shangpin China |
Type: website encyclopedia |
Time: December 5, 2014
The construction and implementation of e-commerce projects involve many technologies and fields, and each aspect must have sufficient technical personnel to successfully carry out e-commerce projects. Some experts summarized the types of personnel needed for e-commerce, mainly including business management, application experts, customer service, system management, network operation and database management.
1、 Business management
The construction and implementation of an e-commerce project requires internal personnel who are proficient in the business of the enterprise to manage it. The person in charge of business management (also called the business manager) should know all the contents of the e-commerce project, including the goal of building e-commerce, so the business manager should be a member of the internal team mentioned above. The business manager is responsible for implementing the business plan and achieving the goals set by the internal team. If it is necessary to make changes during the project, The business manager is also responsible for the plan modification and additional funding proposal, and submit them to the internal team and senior management for approval. The business manager should also have experience and knowledge of e-commerce website business activities. For example, if you want to build a retail e-commerce website for consumer goods, the business manager should have retail operation experience. The business manager with such ability can be found within the enterprise, or an experienced e-commerce business manager can be hired from other enterprises. However, many enterprises in China say that e-commerce is a relatively new project, and many business managers have no experience in this field. Therefore, most enterprises should consider training from within their own enterprises when selecting business managers.
Since e-commerce projects involve many links, in addition to the business manager, business management also needs to have other experience, such as account management, project management and other experience to cooperate with the business manager. These people are responsible for handling business managers who do not have time to handle in person or some professional specific businesses, such as project management or account management. The account manager should record the various versions of the website used by the project. Many large e-commerce projects not only use one website, but also involve trial version, demo version and official version websites located on different servers. The beta version is the website version "under construction". Most websites need to be updated regularly with new functions and new content. The beta version is a website version that checks the face of new functions before the website is officially displayed to customers. The demo version is a website version whose new functions have passed the test and should be displayed to internal audiences (such as the Marketing Department) for approval. The official version is the official version of the website displayed to customers and other visitors. When the website moves from the beta version to the demo version and then to the official version, the account manager will be responsible for supervising the location of specific pages and related software.
2、 Application experts
Many e-commerce software may be used in the implementation phase of e-commerce, and many software companies can provide e-commerce software packages, which requires that there must be someone inside the enterprise to install and maintain these software. Such computer personnel can be employed by the enterprise, or can be trained by the outsourcer when outsourcing is used, The hosting provider can also be responsible for hosting, but many enterprises building e-commerce websites still want to have their own information technology personnel.
3、 Customer management
The sales and operation of enterprises inevitably have to deal with customers. If there is a commercial barrier between enterprises and customers in the absence of e-commerce, the distance between enterprises and customers will be very close after using e-commerce for online sales, so consumer websites must have the function of customer relationship management. In addition, the website of inter enterprise business also needs to have the function of customer relationship management. The person in charge of customer management helps design and apply customer relationship management in the operation of e-commerce, such as issuing and managing passwords, designing customer interfaces, and handling customer e-mail and telephone requests.
4、 System management
As a complete and complex Website Design A system administrator who understands the server hardware and operating system is essential. If the hosting mode is adopted, the system administrator provided by the hosting provider can be used. If the enterprise manages the website itself, it needs to arrange special personnel to take charge of this work, and the system administrator is responsible for ensuring the reliable and safe operation of the system.
5、 Network operation
In addition to the system administrator, there are often enough people to maintain the 24-hour operation of the website and the safety of the website. The specific functions of these network operators include predicting and monitoring the load of the network operation, solving the network problems, designing and applying fault tolerance technology. If the hosting mode is adopted, the network administrator is also responsible for managing the network operation business outsourced to the hosting service provider.
6、 Database management
E-commerce websites involve the development of various businesses, including online sales and services. These businesses must involve many databases used to manage data. Therefore, a database administrator who can take charge of this function is needed.
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