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Overall planning of e-commerce website content

Source: Shangpin China | Type: website encyclopedia | Date: January 22, 2015
To build a quality e-commerce website, we need to conduct detailed analysis and demonstration on a scientific and reasonable basis, grasp the characteristics of e-commerce itself and the characteristics of industrial product circulation, and fully estimate customer groups and trading habits. Enterprise e-commerce Website construction It is a highly operational work and must be carried out around the goal of enterprise marketing. First, the theme and purpose of the website should be determined, and the final goal and overall guidelines of the website design should be determined. It includes the following aspects:
1. Site targeting
Establishment of enterprise e-commerce website. First of all, we should determine whether the purpose of e-commerce websites is to establish an enterprise image, spread enterprise products, promote enterprise services, conduct simple e-commerce business, or establish a complete e-commerce system to carry out e-commerce business through the network.
2. Determination of website information content
How to build a website into an e-commerce website that is attractive to consumers, the determination of its website information content is the key to success. The richer the information content related to the theme of the website, the more visitors log on to the Internet.
3. Website customer positioning
When positioning website customers, it is necessary to conduct in-depth and detailed analysis of the site of this website's competitors, and position the target audience and customer needs of this website.
4. Setting of website profit core
The setting of profit model is very important for websites. The operating income target of the website is closely related to such factors as the popularity of the enterprise website itself, the future browsing volume of the website, the future publicity and advertising attraction of the website, and the dependence of the purchase behavior of Internet users on the website.
5. Setting of online shopping process
It is a relatively complex technical process to conduct and complete online shopping through e-commerce, but this complex process should be transparent to customers as far as possible, so that customers can operate shopping conveniently, and customers can feel that there is no essential difference and difficulty between online shopping and the real world shopping process, A good e-commerce website must do this: no matter how complicated the shopping process is in the internal operation of the website. Its customer facing interface must be simple and easy to operate.
6. Customer payment method setting
The website faces a variety of online customers, and the enterprise website should provide customers with a variety of alternative payment methods.
7. Setting of logistics distribution operation processing
For the goods sold online, the enterprise website must have the corresponding background logistics distribution operation process, which should be taken into consideration during the website construction. Otherwise, once the Internet surfer purchases on the website and completes the payment process normally, he or she does not receive the goods he or she has purchased before the deadline, which will have very adverse consequences due to the poor service of the website, thus seriously affecting the reputation of the enterprise website.
8. Online advertising promotion plan
Online advertising revenue is an important part of every website's profit, and it is also a necessary means to establish a good image of the enterprise online. After the establishment of the enterprise website, if we want to retain the original Internet users and attract more new Internet users, we must design an online advertising promotion plan according to the business characteristics and customer groups of the website.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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