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How to do well in network marketing of enterprises

Source: Shangpin China | Type: website encyclopedia | Time: March 20, 2015
The key to online marketing is to carry out effective enterprise display online. Traditional enterprises usually need to build shops, factories, warehouses or office buildings to show themselves. The display of an enterprise is the public image it conveys to customers, employees and related enterprises. Of course, only when the traditional enterprise has developed to a certain scale can it consider the display. Before that, the most important thing for the enterprise is survival. In the era of e-commerce, if enterprises choose online marketing, the most important thing at the beginning is to display their image online. Its success will directly affect the survival of enterprises, because the first contact point between online enterprises and customers, suppliers, distributors and even government departments is online display of enterprises.
 
network marketing

1、 Determine the objectives of the presentation
The primary goal of online display should be to make full use of the web space, make yourself different, and make your home page attract customers. At the same time, it should also have focus. The home page can be used as a sales manual, product showroom, financial report, recruitment advertisement or customer contact point. The enterprise that constructs the network display must decide the display goal and determine the most important task among them. Different enterprises in the same industry may have different online display goals. For example, Coca Cola and Pepsi Cola both have good brand images. They belong to the same industry, but their online displays are very different.

2、 Achieve the objectives of the presentation
Enterprises that conduct marketing through the network should have their own Website production It can not only meet the goals of enterprises, but also has great attraction, even making visitors linger. This website should be able to provide visitors with great convenience, so that visitors can easily get the information they want from the website, enhance the visitors' positive impression of the enterprise, that is, effectively combine the enhancement of the enterprise image with the provision of information. Not only enterprises, but also non-profit organizations should build similar websites. An attractive web page must be unique in appearance and content. Now many web developers with artistic creativity can effectively use the web space, which is beautiful and convenient for visitors to use. The selection range of enterprise website content is relatively small. Many enterprise websites used to display image should enable visitors to easily access the history, goals and tasks, product or service information, financial information and communication methods with enterprises. The success of the website mainly depends on the way of providing such information.

Haier, a large household appliance enterprise in China, has long been building its own e-commerce website (www. chaicr. com), and has achieved good results. On Haier's e-commerce website, you can clearly see Haier's introduction, product introduction, online purchase, and customized ordering of some goods through Haier's home page. This undoubtedly greatly meets the requirements of consumers' individual consumption.

Of course, the homepage of an enterprise does not have to be colorful to attract visitors. The form of the website should be consistent with the objectives of the enterprise and even the business philosophy of the enterprise. Kodak, a famous film brand in the United States, has a long history. In recent years, it has been challenged by products from Japan, the United States and Taibo in the fields of film, traditional cameras, digital cameras, developing agents, photocopiers, CDs, etc. Kodak website was born under such a severe situation. Its mission is to win customers by introducing products, establishing corporate image and providing relevant value-added services. But the first impression of Kodak homepage is a bit strange. It uses a few withered branches and withered leaves under the setting sun as its eyebrows. The trapezoidal column selection bar is also like a guide finger. The finger root is the world-famous Kodak trademark, but it seems to lead people to the declining world. Such a homepage is not colorful, but experts know that for color photos, color restoration, object feeling The comprehensive factors such as the level and the performance of light and shade are the indicators to measure its quality. For objects whose color is not bright and slightly yellow, such as skin and fallen leaves, the color scroll that can realistically restore its own color map is excellent, which is exactly the purpose of Kodak website. It can be seen that the homepage of an enterprise must attract visitors by various means, but we must not forget that the purpose of the homepage is to promote the enterprise.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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