2015B2B Platform New Website Construction Scheme
Source: Shangpin China |
Type: website encyclopedia |
Time: April 27, 2015
1、 Technical solutions for websites
1. b2b Website construction Profit model 1.1 Membership fee: enterprises can better participate in e-commerce transactions through the third-party e-commerce platform, and must register as a paid member of the website. They must pay a certain membership fee every year to enjoy various advanced services provided by the website (such as viewing purchase information, bidding ranking, etc.). 1.2 Advertising fee: It is charged according to its position on the home page and the type of advertisement. There are pop-up ads, floating ads, BANNER ads, text ads and other forms of advertising for users to choose from. 1.3 Competitive ranking: In order to promote the sales of products, enterprises all hope to rank themselves first in the information search of the website. On the basis of ensuring the accuracy of information, the website will adjust the ranking order according to the different fees paid by members. 1.4 Other value-added services: such as providing enterprise website building service, independent domain name, product market information service, enterprise certification, enterprise product information maintenance, exhibition, training, etc. 1.5 Website cooperation: cooperate with other large purchasers. (For example, Huicong, a B2B website, officially cooperates with Excellence, a B2C giant. Excellence will carry out large-scale procurement activities through the "Buyaotong" platform of Huicong.) 1.6 Website alliance: to develop B2B independent platforms in other industries, you can look for alliances or overall system sales, provide program source code, technical support and operation training. 2. Personnel function distribution of b2b website construction Website director: the overall positioning of the website and the final decision maker. Director of website operation: determine the style, columns and functions of the website, develop a website plan, assign supervision tasks, communicate and coordinate with project implementation personnel, and test the website! Front desk supervisor+1 content structure designer: coordinate the production of website art VI with the art staff. According to the materials provided by the Operation Director, a highly structured document is generated and an initial web page (without any style) is formed. 1 art designer: web art designer. According to the plan provided by the operation director and the initial web page produced by the content architect, the design of web page renderings and all pages requiring visual inspection shall be carried out. Rational planning of user experience! Website style designer (website production): refer to the design sketch of the web designer and the initial page of the content designer to compile the web page style, and ensure the efficiency and simplicity of the style. Finally, realize the webpage that conforms to the renderings. (Familiar with Web2.0 standards, better be familiar with JavaScript writing, reduce program burden, and better plan HTML tag attributes) Background program development supervisor: coordinate the development of program projects with program personnel. Two programs (excluding the supervisor): prepare the background program to realize the function according to the website function design planning of the operation director. Complete the dynamic functions of the page according to the static page generated by the style designer. It is required to understand web standards. One copywriter: mainly responsible for the preparation of some text descriptions, description documents and soft text. The language shall be clear and accurate! Test+customer service supervisor: A tester can be considered for professional testing of the website in the late stage of website production. After testing, this person should know the whole workflow and operation process of the website best. After the test is relieved, I can act as the customer service supervisor to help write the help manual and customer service FAQ manual! The editing work is temporarily replaced by commercial staff. Publish relevant industry information and forum soft articles every day.
2、 Overall website planning
1. Basic attributes of b2b website construction
1.1 Website code: Simplified Chinese (GB2312) 1.2 Website title: set the homepage title, and other page titles are specific to the specified 1.3 Website keywords: set up main keywords. Each page should not have more than three main keywords. You can expand several related keywords around these three keywords. Pay attention to keyword density, and other columns share keywords. 1.4 Website description: a coherent one sentence description, no more than 100 words is preferred. 2. Navigation system for b2b website construction The website adopts a global navigation system, so that visitors can clearly understand the internal structure of the website and facilitate them to jump between different departments. Text links are best. Add the Breadcrumbs path. The so-called "bread crumbs" refer to the path prompts during the user's access to the target page through the main navigation, so that the user can understand the location of the website without losing "direction", and it is convenient to return to the starting point of the previous page. Each path must be linked! 3. Functional module of b2b website construction 1. Information release module The main module of the website. The modules are divided into: 1.1 Supply and demand information module: The module for members to release the information content of supply and demand. Members first select the type of information to be released (supply, purchase, agency, cooperation, second-hand, etc.). Then fill in the basic information (title, classification,), and then fill in the detailed information. Image upload (limited by paid members and ordinary members, images need thumbnail watermark function.) and web page code editor are supported in. Submit after editing (preview function). The system constructs the supply and demand content page, automatically generates the supply and demand link of the page, and at the same time generates the historical supply and demand list, which is automatically stored in the database, waiting for the administrator to review. After the approval is passed, the management interface of the page is published on the website and provided in the background. The reason for failure is notified (the management status function is required). 1.2 Company information module: Mainly the information of member companies. Prepare the profile of member companies. The detailed information field (in list form) is convenient for searching data and contact information (used to generate company business cards). 1.3 Industry information: 1.3.1 Official release information system Administrators or editors release industry related information, market trends, etc. The main functions are administrator level assignment, and categories can be added and modified. The news editing function is simple and easy, and the relevant news list is automatically generated. There are reviews, and the home page, focus, and hot news can be set. The news can generate static html pages (convenient for search engine spiders to crawl). 1.3.2 Members release company news or industry information Members release their own company news or announcements. After being reviewed by the administrator, the administrator can display it in the column of "Watch the Market" in the form of charging or value-added services. Ordinary members publish company information and display it in their secondary domain name stations. 2. Exhibition module The basic function is to release the text information of the exhibition and display the photo album. Corresponding forum module, exhibition plan information, magazine distribution, etc. The exhibition information can be inquired by time and month, or by the place where the exhibition is held. 3. Recruitment module Individuals can publish resumes. Enterprises can publish jobs. Recruitment information is divided by recruitment region, recruitment industry and position category. The member background can manage and release the position (need to be reviewed); You can query the basic information fields of talents by region, industry, job, keyword, and various talents (such as age, gender, monthly salary requirements, etc.); View application information: the published job information can be applied by other members, and the background has the function of view management; Collect Talent: collect candidate information. You can view management.
4. Forum module With the popular forum program in the network, after modification, it is integrated into the whole system, mainly combined with the member system, and unified background management. The forum column can correspond to the website column! 5. Search module In WEB, convenient and efficient query service is provided. Query can be carried out according to classification, keywords, etc., or full-text retrieval based on full-text content. Support complex combination retrieval of any field; Support mixed Chinese and English retrieval; Support intelligent fuzzy retrieval. Hot keyword search function. Search keyword classification. The management background has a controllable function to control the ranking of paid members. Including supply and demand information ranking, company information ranking, and other relevant information search ranking. In the search list, there should be gold bit settings on the right. Information of paid members can be displayed. Search statistics function: statistics of the most searched industries, products, regions and price ranges. 6. Membership module 7. Supply and demand information management 1.1 My favorite 1.1.1 My subscription information Subscribe to supply and demand information Subscribe to business information Manage business opportunity express Online business opportunity express 1.1.2 My Collection 1.1.3 My Business District Business friends' address book Add business friends 1.2 Company Information 1.2.1 Company Introduction 1.2.2 Company dynamics 1.3 Message 1.3.1 Messages I received 1.3.2 Message sent by me 1.3.3 Garbage messages 1.4 Marketing tools 1.4.1 Message Marketing 1.4.2 Email marketing 1.5 Member information 1.5.1 Modify contact information 1.5.2 Mobile phone verification 1.5.3 Password modification 1.6 Exclusive services of Intercontinental 1.6.1 Intercontinental archives 1.6.2 Bidding ranking 1.6.3 Electronic magazines 1.6.4 Gold advertisement 1.7 Store management 1.7.1 My shop 1.7.2 Website appearance design 1.7.3 Drawing library management 1.7.4 Window layout 1.8 Community (forum) 1.8.1 My forum message 1.8.2 My forum articles 1.8.3 My forum collection 8. Electronic magazine production module 1. Official electronic magazine Upload electronic magazines and search for relevant information of electronic magazines (by month): introduction, distribution, online reading, download collection. 2. Enterprise customized e-magazine Search (by company name) enterprises for online application and production of electronic magazines, and process application reports. Production status, promote the function of enterprise electronic magazine. 9. Help customer service module Help: Customize categories (novice, website application, advanced use, operation guide), edit questions, list of related questions! Search questions. Members submit questions and give feedback! Customer service: online customer service, submit questions online. 10. Advertising module 1. It is required to provide multi-dimensional orientation, provide three major directional ways of region, week and time, intelligent orientation and precise delivery. 2. The advertising style is diversified and can be expanded indefinitely. You can customize such styles as couplet, pop-up, floating, and BANNER. 3. The report function needs to be integrated, and all kinds of data are clear at a glance. 4. Audit function. 5. Operation authority. (Advertising producer, auditor, release.) 1. Payment, bank remittance and postal remittance of Bank of China. 11. Management module Website management module, all website management integration, external shielding. Independent directories block web spiders (Robots. txt). Set the permission management function (it is better to assign the management permission to the function module). Management includes all the management of the above modules. The production of the management module needs to be very careful, considering security and privacy issues. 4. Home page of b2b website construction 1. Head: Logo: main logo and column logo Function navigation: Set as homepage | Add to collection | Intercontinental | Title on the Golden List | My Business Center | Help Center Login port: direct login port, member status after login, and green channel link for registered charging members. Main navigation: label form. Search: search input keyword input box, popular keywords, advanced search. 2. Content body: Focus picture: picture switch, official editor. Hot shopping: 5 hot shopping information. Successful case: demonstration of successful cooperation cases. Industry information: label form (industry information, raw material market, business guide, foundry technology exchange) Hot business opportunity: important supply information. Information classification list: according to the list of supply and demand information categories, you can set a category style separately (such as bold, red). Exhibition trends: recent exhibition reports, upcoming exhibitions, history of exhibitions Intercontinental news/forum essence/advantages of paid members 3. Bottom foot: About Intercontinental | Organizations | Intercontinental | Advertising Services | Website Map | Talent Recruitment | Legal Statement | Complaints | Help Center | Links 5. Main columns of b2b website construction 1. Supply information Search: filter criteria (supply information, product, enterprise); Popular keywords; Search leaderboard; Description of bidding ranking. Latest supply information; Focus picture display; Release supply information help and channel; Classification of supply information; Pictures and texts of popular products; Supply Forum; The latest market; Supplier recommendation. 2. Purchasing information Search: no filter condition; Popular keywords; Search leaderboard; Description of bidding ranking. Latest procurement information; Focus picture display; Procurement information classification; Quick release of procurement help and green channel; Recent transactions; Procurement forum; Review of large buyer procurement; Relevant information; Products not found by buyers; 3. Processing information Search: filter criteria (processing information, processing enterprises); Popular keywords; Search leaderboard; Description of bidding ranking. Classification of processing enterprises (regions, main products, capabilities); Entrepreneurial alliance; Project cooperation; Detailed classification of processed products; Recommended by processing enterprises. 4. Find a company Search: filter criteria (business model, region, industry); Popular keywords; Search leaderboard; Description of bidding ranking. Focus publicity to join the company library; List of newly added companies; Company classification list (region, industry, hot selling products, raw materials) Recommended enterprises, associated enterprises of featured products, and recommended by the brand king (integrity king) (official evaluation fee). 5. Exhibitions Search: screening conditions (exhibition information, exhibition organizers, exhibition information). Recent important exhibition information; Focus advertising; List of recent exhibitions (pictures and texts); Exhibition plan; Exhibition album; Exhibition magazine; Recommend exhibitions; Advertisements beautify the page. 6. See the market Search: Set up popular keywords (pig iron, steel, stainless steel, electrolytic copper, etc.). The latest raw material quotations (resource table, hot spot perspective, market through train); Market hot spots; Market analysis; The most popular product recommendation; 7. Forum You can use the dynamic network forum core or well-known forum core. Forum homepage: daily headlines; Login port; Personal management links (my topic, my reply, my settings, my wealth); Search and filter the latest posts (title, author, content); Essence sticker; Hot post ranking; Heat map ranking; Forum columns: Considering the popularity and number of posts in the early stage, the forum columns should be minimized. Two main columns: 1 Merchant circle; 2. Service area. The interior can be subdivided or distinguished by adding notes to the title. 8. Online magazine Search: filter criteria (date, enterprise name) Introduction of this issue; List of previous magazines (details, online reading, download collection). Formulate enterprise e-magazine application (static, dynamic and charging standards); Display and recommendation of enterprise electronic magazines. Enterprise e-magazine promotion (value-added services). 9. Help Skill classification (such as login, charging, password security, value-added services, etc.); common problem; Help line (network); Customer service hotline; 10. Member related Members are the core part of the website, and a functional layout page has been made to better understand Search related search is the most important functional system of a website and an important source of profit. Search Ranking Gang; Search ranking; Search list; Search promotion gold right. 11. Company related About Intercontinental: the company's official profile. Its main function is to publicize the basic situation, cultural concepts, services, products, etc. of the enterprise. Organization: the company's official organization chart. Intercontinental: Introduction and explanation of the functions of Intercontinental members. Advertising service: provide introduction and explanation of advertising functions. Website map: links to most pages of the website (improve SEO). Recruitment of talents: official photo information. Legal statement: official legal life and disclaimer. Complaints: Complaints submission form. Friendship link: Friendship link exchange, increase reverse link. Pay attention to the PR value of the linked website (Better missing than rotten!). 6. Web design of b2b website construction 1. Website VI image Website VI is the visual image of the website. Facts have proved that whether the website can attract visitors at the first time depends on the website VI. Our website VI should meet the following basic requirements: 1) The full name and website information of the company are clearly displayed to deepen memory; 2) Our main products or services are very prominent; 3) From the website design, we can see that our overall strength is strong; 4) We can see our corporate culture and style from the website design; 5) Guide visitors to clearly understand the detailed information released by us through the navigation bar; 6) Our contact methods should be diversified. 2. Detailed design of website The main color of the website is bright industrial blue, matched with white background and gray auxiliary color, and the use of middle color scale can make the page clean and tidy, giving a solemn and full impression. The page center is most suitable for 1024 * 768 resolution and IE6.0 or above browsers. The length of the home page of the website shall be controlled within 5 screens. Web page layout (HTML), style (CSS), behavior (JS) separation. 3. Standardize the design of internal advertising and formulate the website revision plan It is planned to carry out large-scale revision in half a year to one year. After the website is completed, major changes cannot be made too frequently, but it is necessary to change the version. It is better to change it once a year, and do not destroy the major style and color when changing it. 7. Construction of development environment for b2b website construction Existing basic environment: 1. Server: 4G self built server memory 2. Operating system Windows 2003 3. Network: 10M fixed bandwidth Netcom dedicated line hosting (double line is preferred if conditions permit) 4. Do a good job of website security measures, anti black and anti-virus programs
3、 Maintenance of B2B website construction
1. Maintenance of server and related software and hardware Evaluate possible problems and formulate response time. The maintenance of the server's software and hardware is particularly important, and many tests should be carried out to develop the response speed. 2. Database maintenance Effective use of data is an important part of website maintenance, so database maintenance should be paid attention to. The database maintenance of a program is equivalent to the type of goods in an inventory. If the type of goods is disturbed, it will be a very troublesome thing. Therefore, the program database should be regularly maintained and cleared of some unnecessary redundancy. 3. Foreground optimization, SEO optimization, code optimization. The front page is professionally optimized and standardized in line with international norms. For further optimization of SEO, of course, it should be considered in website production. Simplify and optimize the code, and divide it into local production version and upload server version. For example, the uploaded version should be optimized through the relevant compression program. Remove unnecessary spaces and comments. 4. Formulate regulations on website maintenance to institutionalize and standardize website maintenance A list of rules and regulations for website maintenance shall be prepared and specially assigned to ensure the quality and efficiency of website operation. 4、 Testing of websites The website should be carefully tested before release to ensure normal browsing and use. Main test contents: 1. Server stability and security. The stability and security of the watch station server has always been the most troublesome thing, so we should go to the front of the trouble and first eliminate the trouble we expected. 2. Other tests as required. After the above tests are made, the website will be tested by other methods, such as whether there is a conflict between Telecom dial and China Railcom dial. 5、 Publishing and promotion of website Advertisement activities released after website testing. After the website is tested, advertising effect can be carried out through media or network publicity to achieve more visits. 1. Several ways to promote b2b website construction: 1. Industry publicity Print a large number of business cards, and our magazine will publish them in a prominent position. Print the basic overview of the website, and of course write down the website address, and then send a large number of them. The traffic brought by this method is very direct, and it is also a common promotion method for websites. 2. Free activities You can also do more free activities, or in addition to promotions and concessions (such as what preferential terms are offered to the top 100 registered members and what preferential terms are offered to the top 50 paying members, which can be customized according to the market operation). 3. Exhibition promotion Publicity website (preferably online) for large-scale exhibitions in the industry, providing preferential treatment for registered members of the exhibition. Give out business card magazines. 4. Forum promotion Find some popular forums in the industry or B2B, such as China Foundry, Huicong, Alibaba, etc., register a large number of IDs in these forums and send a large number of posts with our website links. Remember to reprint Intercontinental Direct Delivery (WWW. ZJDM168ZZ. COM) when posting. For example, we held activities, and then put on the vest to top these stickers crazily. If you find that the posts are slipping, you can go back to the top again, and you should pay attention to the best soft articles to prevent the forum from being blocked by advertisements. If the forum personal signature support code is the best, sign and write the website name and URL. 5. Mass mailing Send mass emails to customers in our customer database to inform the website of publishing. You can also traverse other industry forums, retrieve member user mailboxes, and then send them in groups! 6. Links Principles of exchange of friendship links: 1. The link text contains keywords 2. Try to exchange with websites with high relevance 3. The number of exported links of the other website cannot be too many Specially make a page to put friendship links, preferably text links. The home page can leave the location of friendship links and put the most important friendship links. 6、 Operation of website 1. Target plan of b2b website construction Plan: Take 1 year as the cycle to implement the preliminary objectives of the plan: Objective: to promote the website brand Task: improve website traffic and cultivate customer stickiness Strategy: website platform construction, resource integration, website promotion, market development, team mechanism construction. Phase I: website platform improvement period (one and a half months, background program development and testing completed): 20~30 days of platform infrastructure phase, including website process optimization and page beautification; 20~30 days of information collection, 50 industry complete information input every day, to ensure the amount of information of the initial website content. Purpose: to ensure the smooth and stable operation of the website and the basic integrity of the website content. The second stage: the trial operation period of the website (2 and a half months): in fact, this stage can also be said to be the initial stage of the website operation or the improvement period of the content. The website operation results are more authentic and convincing. The main task of this stage is: the initial promotion of the website and the further improvement of the website performance. Objective: To form your own website style and improve the website traffic. The third stage: the middle period of website operation (6 months): in this stage, due to the early publicity and promotion, the website has brought a certain amount of traffic, so the focus of this stage should be on the expansion of website member businesses and the conversion of website users, so that ordinary member users and viewing users can be transformed into participating users and charging users, and timely and effective collection of user feedback information, In addition, the online and offline promotion of the website needs further follow-up. In terms of online marketing, some online and offline business activities were initially carried out, mainly including online advertising, website cooperation, and offline promotion with merchants. Purpose: Market development and preparation for market occupation. 2. Task allocation of b2b website construction 1. Website content and services The content construction and services of the website include: editing of website content, analysis of website products and functions, and online promotion activities. 2. Business development and promotion Website business development: promote website products and services (mainly offline promotion), maintain effective communication with users and businesses, and improve the coverage of website venues. 2.1 Website promotion Responsible for the planning and management of website marketing activities, as well as website brand promotion. The promotion work includes: activity promotion, website promotion, and joint promotion of businesses. 2.2 Customer information analysis Understand customer demand, collect customer demand information, feed it back to website editors and sort it out. 3. Customer service Timely answer users' difficult questions about the website, cooperate with the marketing personnel, collect the information fed back by the market, and timely sort out the information fed back by the market to the website planning and editing personnel, so as to plan and organize the functions and contents of the website. In addition, the activity information and business information shall be reviewed at the same time. 3. Team building of b2b website construction The construction of website team provides the most basic guarantee for website operation. The basic structure of the team includes: marketing department, website technology department, website editorial department. The Marketing Department is responsible for the planning and management of the marketing activities of the website project, market promotion, ground publicity, activities, as well as the company's brand promotion, development of website member businesses, timely collection of user information, and development of customer resources. The website editorial department is responsible for the construction of website content, the planning of website columns, the design of website products and services, and some online promotion activities, as well as the enrichment of website content, the editing of website text and the review of materials. The specific staffing is as follows: Marketing Department: composed of all sales representatives, with one supervisor. Website Technology Department: 2 website technicians (the programmers mentioned above), one focusing on the construction of website function modules and the other on the technical realization of website pages; 1 website artist, website artist design; 2 graphic artists, magazine page designers; One page designer: refer to the renderings of the web designers and the initial web pages of the content designers to compile the web page styles, which must be efficient and concise. 4. Website training for b2b website construction The training most needed by the website: website positioning and operation idea training, website service knowledge training, and other temporary training involved in specific operation.
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