Baidu judges the user experience principle
Source: Shangpin China |
Type: website encyclopedia |
Time: November 25, 2015
Many people want to do a quick ranking. Is it really OK? today Beijing website production The company Shangpin China will talk about the methods and disadvantages of rapid ranking:
1. Principle of Baidu ranking software
Baidu click principle is a main way for Baidu to judge whether a website is suitable for user experience. When Baidu searches for a certain keyword, websites with natural rankings are likely to be clicked by users. At this time, when a website has more clicks, Baidu will think that the website is the most helpful website for users, It will advance its ranking in a short time.
As we all know, Baidu has an algorithm like this. For example, a keyword on your website ranks 10th. When more people click on your website to search this keyword than the number of people who click on your website in the ninth place, it means that the website in the tenth place will be better than the website in the ninth place. Otherwise, why do users click on the tenth place instead of the ninth place?
Baidu ranking software uses this algorithm to improve the website SEO ranking by scanning the click rate of Baidu's search results page, so they have a requirement that websites must be ranked within the top 50 or 100. If they are not within this range, the software cannot find the website, so naturally it cannot be clicked, let alone ranked.
2. Why can't the words printed on it rank permanently?
There are often some SEOs and webmasters complaining about why their website keywords are brushed up and will come down after a few days?
In my opinion, this can still be analyzed using Baidu's click principle: when a website ranks first, if it goes up naturally, then the site receives a relatively balanced click and has a certain user experience; If it is painted, the brand value, website title and description of the website itself may not be what users like, and the user experience on the site is not good, the incoming users may immediately shut down the website and leave.
If one click can add 1 point to the website, and 1.5 points will be deducted if the website jumps out immediately, then these users may make the website show the end of poor user experience, and users pay attention to the brand, even if the website they are familiar with ranks below, they will still be desperate to click, such as entering the SEO blog, if it is brushed up, there may be a certain number of hits at the beginning, However, many webmasters may remember it once they enter it, and will not visit it again in the future. However, websites like my blog naturally have a certain position in everyone's mind, even if they are ranked below, they will click a lot, and it is long-term.
To put it simply, I think the main reason why the ranking can't last is that the site is not hit for a long time, but for a short time. Naturally, the ranking is short-lived.
How does Baidu judge "user experience"?
From what perspective does Baidu search engine judge whether a station has "user experience"? according to Marketing website construction Shangpin China's experience, and through some webmaster related QQ groups, website information, many people say that it is based on the click rate, bounce rate, page beauty, etc., so I believe that many people may know a little, even people are also cloud, they do not know what it is. Today, I'm going to be the first one to break the rules and analyze what's going on.
Baidu is a user behavior that is impossible to obtain websites "across domains"
Baidu is a website, and your website is also a website. There is an independent individual between the two. In terms of "cross domain" from the perspective of search engines, a brief understanding is that Baidu and Webmaster are two different domains, and without establishing any trust mechanism, user behavior information of the other website cannot be obtained.
Unless you use Baidu Statistician and put Baidu Alliance ads, there is no way to know everything that happens after users click from the search engine to enter your website. So Baidu is not established according to the click rate of the website, and it is even more impossible to know your bounce rate.
Search ranking is about "connotation", not beauty pageant
This is even more impossible. If the search engine is "based on appearance", then it is making a very low-level mistake. Many websites are cms default templates that have not been changed in any way, and they are ugly to see mummies, but their rankings are very high. If you insist that page design is also one of the ranking factors, if you are a search engine engineer, will you add an extremely boring aesthetic mechanism to judge whether a website is beautiful? At least I think it is impossible at present.
"User experience" is the number of clicks in the search process
The most effective basis for search engines to judge "user experience" is to reduce the number of users who continue to click on other websites on the "search for the same keyword" page after the search engine enters your website, and click the most, so that you can rank higher. The best way is to practice it yourself once, so that you can know more about the "user experience" from which to rank. I give two examples, which may have a deeper understanding. They are "prophetic judgment" and "comparative judgment".
1、 Prophet's judgment (authentic)
This algorithm is the click ranking algorithm, which is generally used by the click ranking software. When Baidu searches for "Lucky Buy", can you not help clicking on the web pages related to the domain name "www.glbuys.com", and then shut down the search engine, pat your ass and leave for happy shopping. To give another example, search for "Shangpin China", and you know the domain name of the site. When you open the first page, Sina, Sohu, etc. appear, but you still do not see the relevant search results. Will you continue to search the second and third pages, until you find the website with the relevant results, you will click in and end the search behavior.
Baidu search engine judges whether the website is "authentic", which is based on the user finding "the target result is in any location, so the number of clicks is the most".
2、 Comparative judgment (popularity)
After the introduction of this algorithm, the ranking software can't do it, which is also the reason why the ranking is unstable. When users want to see the "news" to search, why Sina will be the first, Tencent will be the second, Sohu will be the third... All the popular well-known authoritative websites appear. I suppose there are two kinds of users to search now, The first is that they have the sense of authority or are often used to watching news on Sina. When they search for "news" and see a site that is "sina. com. cn", naturally most users will choose to click on Sina. The second is that they do not have any habits or fixed platforms to watch news. They will click on the search results one by one, go to different sites to observe first, compare and then compare, and find that Sina's content is relatively comprehensive... and other factors. At this time, they may close the current page, click again from the search engine to enter Sina's website, and end the search behavior.
Now Baidu's search engine is more and more accurate than in the past, and the transition of ranking from "outer chain voting" to "user decision" also shows that it is moving towards more justice. So when designing the page and content layout of a website, we must try to keep users. After the user clicks your website in the search engine, the content you provide must solve the problem for the user, thus reducing the probability of the user clicking another website in the search engine.
More about how Baidu judges "user experience", please practice more, try to search from the perspective of users, find out the target search results you are looking for, and then think more about why you click it, and finally why you stopped the search behavior of "this keyword", you can draw inferences from one instance.
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