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Planning of website page

Source: Shangpin China | Type: website encyclopedia | Date: December 22, 2015
The website page is the final presentation layer of the website marketing strategy, and also the direct touch layer for users to visit the website. At the same time, the planning of website pages is also the most likely to cause differences among project teams.

The web designer said, "I know the aesthetic standards best, and I have the most say in web design“
The website developer said, "I developed the website program. I know best how to present my program to users."
The enterprise decision-maker said, "I know my enterprise and my customers best, and I can best judge what kind of website they need."
The website planner said: "The positioning and planning of the website originate from me, and I am the final decider."

Everyone said nothing wrong, but everyone only saw one aspect of the problem. about Website Design The users of the website certainly have the most say in the evaluation of. However, the users cannot tell us clearly what kind of website they want. Staying or leaving the website is the most direct way for them to express their opinions. well Marketing website construction In addition to listening to the opinions of various roles in the team, the planner should also capture the opinions of users from their browsing behavior. In addition, it is recommended that website planners follow the following principles when planning web pages.

1. Conform to customers' industry attributes and website characteristics

At the moment when the customer opens the web page, the customer can intuitively feel the concept and characteristics of the website, such as web page color, pictures, layout, etc.

2. Conform to users' browsing habits

Sort according to the importance of web content, so that users can find the required information with the least cursor movement.

3. Conform to the user's usage habits

According to the usage habits of web users, the functions most frequently used by users are placed in a conspicuous position to facilitate users' search and use.

4. The key points are highlighted with pictures and texts

Users' awareness of pictures is much higher than that of words. Proper use of pictures can improve users' attention. In addition, it is also important to establish the visual focus of the page, because too many interference elements will make users feel overwhelmed.

5. Good for search engine optimization

Reduce the use of Flash and large pictures, and use more words and descriptions to make it easier for search engines to include websites and users to find the content they need.
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