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Change from personal blog to enterprise blog

Source: Shangpin China | Type: website encyclopedia | Time: January 12, 2016
Personal blog is Website Design A kind of blog, which has its own independent domain name, virtual host and interface style. Most personal blogs are used by bloggers to record diaries or comments. Such blogs pay more attention to the content of blog posts and are more casual. They do not pay much attention to traffic and visits, and communicate less with visitors. Because the content of blog posts may be more personalized, and the types are flexible and diverse, including work, life, emotion, entertainment, reviews, novels, etc., there will also be a very small number of personal blogs that stand out and become the best in the wave. The most representative personal blog in China is Xu Jinglei's personal blog. At 00:10 a.m. on October 25, 2005, Xu Jinglei started her personal blog career at Sina under the title of "Is my blog career going to start?!". The number of words in this article is less than 20 words. However, in less than two years, the number of visitors to this blog has exceeded 100 million. By July 2010, the number of visitors to this blog had reached nearly 300 million. As shown in Figure 3.2, a screenshot of the number of visitors to her blog on a certain day.

Xu Jinglei's Blog

Some people can't help asking why her personal blog has such a large number of visitors? There are many reasons:
  • She is one of the first bloggers in China, and is ahead of others in time.
  • As a celebrity, she has a very high popularity and a considerable number of supporters in the country, which determines that her blog has a large flow.
  • She is a talented woman with fresh writing style and elegant image. From personality to style, she is loved by many people. I can read her articles from her blog and understand her recent situation, so I have a strong penetration rate.
  • There are a lot of news in the entertainment circle, such as gossip, gossip, etc. Her blog has attracted more people's attention with its ingenious use of hype.
  • The higher the ranking, the more attractive it will be to netizens. As a result, like a snowball, the number of visitors to blogs with large traffic will grow faster and faster.
In August 2002, the world's most famous personal blog Drudgereport (www.drudgereport. com) received more than 10 million visitors every day, as shown in Figure 3.3. Many people may not know who Draghi is, but when it comes to "Princess Diana died in a car accident" and "the 'zipper door' of Clinton and Levins Tomb", Draghi becomes a global celebrity instantly by reporting these news. In the 9/11 incident, the first thing Americans did when they learned the news was to visit the "Draghi Report" website. At that time, the daily visit of the website "Draghi Report" was about 2 million. As time went by, "Draghi Report" did not flash in the pan. It updated its web pages at an amazing speed and sent people all kinds of information it received, attracting more and more people's attention around the world. Draghi once said, "I have never done any advertising, never spent money on public relations, and never held any promotional activities." Draghi himself was also named "One of the 100 Most Influential People in the World" by Time magazine in 2006 because of the unique characteristics of "Draghi Report", and became the real king of American blogs.
Draghi Blog

Personal blog has obvious personal characteristics. It does not aim at making profits. It only records every bit of work and life through articles, shares with friends and netizens, and expresses personal feelings and thoughts between the lines. Some people with expertise and technology often share technical knowledge on blogs to attract friends with the same interests to visit their own blogs.

With the wide use of blogs, people began to realize the significance of the existence of corporate blogs, and more and more personal blogs began to change to corporate blogs. At this time, blog is no longer a single way of emotional expression and communication and sharing, but has become an important tool for online marketing.

Concept of enterprise blog

The corporate blog is called Corporate Blog in English. In short, enterprise blog is a blog opened in the name of an enterprise. Enterprises use blog as a marketing tool to promote internal learning and communication, record the development direction of enterprises, and develop marketing ideas. Enterprise blogs can be divided into three types from the perspective of writing.
  • Enterprise internal blog: as its name implies, it is a platform for internal employees to communicate and spread the enterprise culture. It can also carry out performance appraisal, talent training and other work on the enterprise internal blog to enhance the cohesion of the enterprise.
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  • Enterprise employee blog: enterprise employees use blog articles to express enterprise culture, so that visitors can understand the enterprise from the perspective of employees. Enterprise employee blog can also make enterprise management more humanistic. This kind of blog is used in human resource management and usually has unexpected effects.
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  • Third party blog of the enterprise: it means that besides the CEO and employees of the enterprise, a team specialized in blog marketing is employed to run the blog, optimize the blog content with professional knowledge, improve the blog's access through objective perspective and high-quality soft articles, and make the blog be searched by search engines at the fastest speed.
The existence platform of enterprise blog generally has two forms: one is independent enterprise blog, which has its own independent domain name, virtual host and greater autonomy; The other is based on the existence of a third-party multi-user blog platform, which needs to register an account to establish a blog in the name of the enterprise.
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