1. Website demand analysis 2. Website construction objectives
3. Website technology solutions
3.1 Web server erection scheme
3.2 Website operation platform
3.3 Website development platform
4. Website content planning
4.1 Structure chart of website columns
4.2 Website function module
5. Overall style design of website
6. Website expense budget
7. Website maintenance and testing
7.1 Website maintenance
7.2 Website testing
8. Website promotion
1. Website demand analysis (or feasibility analysis)
In recent years, the quality of life of Chinese people has been improved, and leisure life has been gradually valued. Tourism has become a hot topic. Because of the convenient and fast nature of the Internet, it has become the best tool for us to seek tourism information. According to the statistics of the Tourism Bureau of the Ministry of Communications on March 6, 2002, there are 1850 hotels in Taiwan, 627 branches, and 3700 websites of all sizes participating in tourism e-commerce. According to NetValue, in August 2002, there were 1.64 million visitors to "e-commerce" type websites in Taiwan, and the survey data in November 2002 showed that the top two online tourism providers in Taiwan were eztravel and ezfly. In January 2003, the Asset Policy Commission announced that Taiwan's e-commerce market size in 2002 was 15.75 billion New Taiwan dollars, and online tourism accounted for 46%, about 7.245 billion New Taiwan dollars, including 1.82 billion New Taiwan dollars from eztravel and 2.5 billion New Taiwan dollars from ezfly. When the overall environment is not good, online travel websites have obviously become the relatively unaffected website type in this wave of downturn in the network industry.
The Latest Report on Tourism E-Commerce: A Practical Guide for Tourism Destinations and Enterprises issued by the WTO also points out that tourism and the Internet are ideal partners, and the issue of information through websites solves the problem that consumers cannot understand the performance of valuable goods before they buy them. It can also facilitate tourism enterprises to publish information online and book at a relatively low cost.
The market research company has such a report that the global online travel service sales will increase to 30 billion dollars in 2001, a sharp increase of five times over last year's 5 billion dollars. Because the cost of booking tickets online and participating in tour groups is relatively low, it is increasingly popular among tourists. The report said that online tourism is expanding rapidly, because it is very convenient to query tourism information online, and online booking tickets and participating in tourist groups can usually get discounts. According to the survey, 3/4 of netizens will check the travel information and discount tour groups online before traveling, and 16% of them will book tickets. In addition, travel companies without websites are bound to merge with online travel agencies.
Today's society has entered a new information age. Every activity of human beings is closely linked with "information", ranging from personal clothing, food, housing and transportation to business and trade between organizations and units, and even international exchanges and cooperation are all based on the dissemination and release of information. The most active in society is now in the rapid development of the market economy, Its various links are inseparable from the word "information". Today, around us, the information revolution is unstoppable, and its impact will be far greater than any previous technological invention. Now, the Internet is the most direct and fastest way to spread information. It can enable people around the world to get the latest information at the fastest speed. What's more, tourism enterprises mainly attract more tourists with the most beautiful scenery. We can customize professional websites with rich content and powerful functions for tourists according to the characteristics of tourism enterprises, so that visitors can understand this tourism enterprise more conveniently and thoroughly, attract more tourists, and achieve its ultimate goal.
Establish a complete tourism website, highlight tourism characteristics, and have beautiful interface design. Main functions:
1. Users can browse the information of scenic spots, hotels and travel agencies, query the information of scenic spots and hotels, leave messages online, register and other functions.
2. The website has a certain amount of information about tourist attractions for processing. It is convenient for tourists to understand all kinds of relevant information about the scenic spot, and at the same time, it is conducive to the management of the scenic spot management department, strengthen bilateral communication and cooperation, so as to improve and improve the management level, so that tourists can have a more authentic and rich understanding of the scenic spot through browsing the website, and make a better publicity and promotion of the scenic spot itself.
3. After logging into the system, the management personnel will manage all kinds of tedious management work through the website, improve the management level with the least manpower and material resources, facilitate the release of all kinds of tourism information, deal with all kinds of problems encountered by tourists, timely understand the tourists' opinions on the tourism management department, and understand the basic situation of tourists and the changes of tourists in different periods through data analysis, Make necessary preparations in advance. It makes the front desk user easy to operate, highlights the tourism characteristics, has beautiful interface design, and ensures the safe and stable operation of the website.
3. Website technology solutions
3.1 Web server erection scheme
Use self built servers or rent virtual hosts.
3.2 Website operation platform
Select the operating system, Window2000/NT or UNIX, LINUX. Whether IIS or Apache is adopted for WebServer, SQL, ACCESS or ORACLE is adopted for database, and investment cost, function, development, stability and security are analyzed.
3.3 Website development platform
Frontpage or Dreamweaver, template self-service website building, website building package or personalized development. What kind of dynamic program should be used for development, such as ASP, JSP, PHP, etc.
4. Website content planning
4.1 Structure chart of website columns
(The general enterprise website should include: company profile, enterprise news, product introduction, customer service, contact information, online messages and other basic content. More content includes: FAQs, marketing network, talent recruitment, online forum, English version and so on.)
Structure diagram of tourism website construction system:
4.2 Website function module
(For example, FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search and query system, traffic statistics system, etc. Since our design is a static website, it does not involve database operation, but can be added or deleted according to our own website.)
The system will be divided into the following main functional modules:
1) Membership system module
The main functions implemented include new user registration and old user login. At the same time, the administrator manages users.
2) Information retrieval and query module
This module is mainly for the convenience of users to search the scenic spots and hotels on this site and return the search results. Users can retrieve relevant information according to different combinations of retrieval methods and keywords selected by users according to their different needs.
3) Online message module
This module is mainly for the convenience of communication and exchange between users and managers. Users can express their own views and also browse other users' messages. In order to let the tourism department grasp the feedback information from all aspects, the system has set up a guestbook module. Through this module, you can upload messages and view previous messages. The message information includes the user, time and content of the message.
4) Hotel reservation module
This function module is mainly used to pull down a reservation order through this module after the customer has browsed the relevant information. After the personal information and the hotel reservation are completed, they are submitted to the system. The system judges whether the information is wrong through simple logic, and then determines whether the hotel reservation is successful through the feedback of two message boxes.
5) . Information browsing module
The main functions to be realized include checking the announcements in the station (the latest announcements and all recent announcements), clicking on the information of scenic spots, hotels and travel agencies, and querying.
6) Background management module
Administrators can modify all background information.
5. Overall style design of website
The main interface is the facade of a website, just like the image of the company, with special emphasis on design and planning. It is the first interface that users see, and its quality directly affects the visit rate of the website. Therefore, the author designs the main interface from the following aspects.
1. Color matching: what color is used as the keynote, with other relevant colors, which is consistent with the overall image of the enterprise and conforms to the CI specification of the enterprise.
2. Page layout: three column vertical layout. The frame structure is adopted, and sub pages are embedded in the frame, so as to reduce the page response time as much as possible.
3. In terms of content, the main interface is rich but not complicated, which not only reflects the characteristics of the site, but also meets the needs of users.
4. What new technologies are used? Consider the distribution area, age class, network speed, reading habits, etc. of the main target audience.
5. Formulate a plan for web page revision, such as large-scale revision in half a year to one year.
6. Website expense budget
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project
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Price
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domain name
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English international domain name (. com. net. org)
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100 yuan/year/piece
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English domestic domain name (. cn)
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100 yuan/year/piece
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Virtual host
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50M static space Host Express
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Price negotiation
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50M static space+50M mailbox
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Price negotiation
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100M static space+100M mailbox
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Price negotiation
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100M space (Windows2000+Asp+Access or Unix+PHP+MySQL)+50M mailbox
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Price negotiation
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200M space (Windows2000+Asp)+200M mailbox+20MSQL database
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Price negotiation
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Luxury model: 600M space (Win2000+Asp)+600M mailbox+40M database
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Price negotiation
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E-mail space
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100M
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Price negotiation
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Website promotion
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Hao123 or SOHU ordinary login
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360 yuan/year
Tourism knowledge and e-commerce website 1000 yuan/year
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Hao123, NetEase or Sohu promotional login
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2500 yuan/year
Tourism knowledge and e-commerce website 5000 yuan/year
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Netease or SINA quick login
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Price negotiation
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Netease economic type
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Price negotiation
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Netease value-added promotion service
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2500 yuan/year
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Netease extended promotion service
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4500 yuan/year
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Digital authentication
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VeriSign server authentication 128 bit
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8000 yuan/year/piece
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VeriSign server authentication 40 bits
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5000 yuan/year/piece
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VeriSign Email Authentication
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150 yuan/year/piece
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Website design
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2000 yuan within 10 pages (including overall style design). More than 10 pages, 120 yuan/page.
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7. Website maintenance and testing
7.1 Website maintenance
1. Maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2. Database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update the content, adjust the time interval, etc.
4. Note: The maintenance of dynamic information is usually carried out online update management by the corresponding personnel assigned by the enterprise; Static information (i.e. not supported by dynamic program database) can be maintained by professional companies.
7.2 Website testing
System test
The system test mainly tests the main functions of the system from the system perspective, and the system test results are shown in the table.
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S/N
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Test contents and methods
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Test conclusion
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one
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Test whether the home page can be displayed normally and whether the links on the home page are normal.
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After testing, the homepage displays normally and the links are normal.
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two
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Test whether the administrator's background management main page displays normally and whether its various function buttons can be used normally.
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The test shows that the button works normally.
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three
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Test whether the search is normal.
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The search function is normal after testing.
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8. Website promotion
(1) . Register 3721 network real name, and refer to bidding ranking.
(2) Join the search engine of large domestic websites
(3) Join the Yellow Pages of China Tourism Website for free
(4) Publish information on BBS of domestic bulletin board
(5) Publish LOGO advertising information on China Travel Online for one month
(6) Publish website information to netizens through E-mail
The above promotion plans are all planned by us. If your company has a better way, we will promote the website in your way.
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Website promotion scheme
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Hao123 or SOHU ordinary login
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Hao123, NetEase or Sohu promotional login
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Netease or SINA quick login
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Sina promotional landing and fixed ranking
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Netease economic type
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Netease value-added promotion service
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Netease extended promotion service
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