Hello everyone, today we invite Chen Yinjun, the general manager of Fuhai Talent Network. Fuhai Talent Development Co., Ltd. was established in Huizhou, Guangdong Province, China in April 2006, with an investment of nearly 100 million yuan. It is affiliated to Taiwan Guomao Group. It has two qualifications: talent service and labor dispatch. It specializes in human resource development, talent exchange, education and training, and consulting management. It is one of the comprehensive talent service institutions with the largest investment scale and the best hardware in China's talent field. Next, let's invite the general manager of Fuhai Talent Network to share some experience with me.
Admin5 editor: Hello, President Chen, welcome to the Admin5 webmaster interview room, say hello to old and new friends and introduce your website!
President Chen: Hello, everyone. My name is Chen Yinjun. I am currently the general manager of Fuhai Talent Development Co., Ltd. (Fuhai Talent Network). I have been connected to the Internet for about 8 years. As a talent network, it is also based on providing a faster employment channel for many unemployed and job hoppers, which saves time, labor and convenience, and can especially solve the employment problem of many fresh graduates. With the development of the Internet, the number of net names has increased rapidly. What can be predicted is that the Internet is the trend in the future and will also become the preferred channel for employment.
Admin5 editor: How many people are in charge of the website? What are the main divisions of labor?
President Chen: At present, there are more than 100 people in the website operation team. The team has three sales directors who are mainly responsible for the daily sales of the website; One person in charge of promotion, mainly in charge of product planning, sales policy and online and offline promotion of the website; One person in charge of the technical team, mainly in charge of website technology research and development, website data and technical maintenance, website and advertising design, etc
Editor Admin5: Fuhai Talent was founded in 2006, less than six years ago, and has become one of the largest and most "five-star" talent markets in China. What do you think is the most important?
President Chen: First of all, there is a good helmsman, and then there is a professional and professional talent team. In addition, Guangdong, which has a dense floating population and the advantages of industrial background, combines the advantages of the government, enterprises, industrial policy support and other advantages of time and place to promote the development of Fuhai talent. Of course, the most important thing is talent, the best project, If the employment is improper, all previous efforts will be wasted.
Editor Admin5: Leaders play a very important role. Fuhai talents have made many achievements along the way. What does Fuhai talents represent? What is its development process?
President Chen: Fuhai talents have successively won the titles of "Top Ten Influential Brands in China's Talent Market", "China's Five star Talent Market", "Guangdong Provincial Human Resources Service Enterprise Credit Rating AAA", "Guangdong Provincial Human Resources Service Enterprise Credit Construction Demonstration Unit", "SME Training Demonstration Base" "Guangdong Humanistic Care Demonstration Base "And other honors. All these achievements represent the recognition of Fuhai people's long-term adherence to the strategy of developing human resources brand services and building brand enterprises. Under the premise that the development space of human resources in the Pearl River Delta is nearly scarce, and in the face of strong competition from external competitors, we have gone through the early stage of pioneering market development, and Fuhai talents have grown from nothing to the original brand Enterprises such as Sony, TCL, Samsung, etc. do not recognize them as our long-term service members. They have served more than 300000 enterprises since the beginning of market enterprise 0, and have comprehensive recruitment services including on-site, talent network, headhunting, dispatching, etc. All of this shows our growth and development.
Edit Admin5: When individuals and enterprises publish information online, how can we tell whether the information of individuals and enterprises is true? What are the requirements for enterprises?
President Chen: The authenticity of personal information is mainly checked and verified by enterprise personnel. In addition, we also have professional certification services, through which enterprises can verify the authenticity of applicants' information. In terms of the network, we have set up a simple, systematic and scientific registration process for individuals, and applicants need to fill in some required items, By sampling these key data and manually reviewing resumes, we mainly monitor the authenticity of enterprise information by means of providing business licenses and backing up enterprise information when releasing information, and restrict enterprise integrity by setting channels such as reporting and complaints.
Editor Admin5: It is understood that Fuhai talent is preparing to hold a large-scale job fair on February 1, 2012. What is the main target? What is the starting point of this activity?
President Chen: This job fair is our first job fair at the beginning of the Spring Festival. There are three in total. On February 1, February 3, and February 4, the job fair is mainly aimed at the peak period of enterprises' employment after the festival, including enterprise expansion, new employment, and the need for personnel adjustment and change during the Spring Festival. Posts mainly include enterprise production management, technology, marketing Middle and basic level posts, such as accounting and finance, administration and logistics, mainly come from the recruitment needs of industry enterprises in the region.
Edit Admin5: How is every job fair promoted? What preparations need to be made?
General Manager Chen: As a few successful job fairs in the talent market, we did shop recruitment publicity within the regional coverage at least half a month ahead of the year, including radio, television, newspapers, websites, outdoor advertising, buses, SMS, DM leaflets and other multi-channel recruitment, We have also established a set of our own stable recruitment channels in the region for subsequent regular job fairs, through which we can promote talent introduction.
Admin5 editor: How to promote the early stage and operation of the website? What is the most effective promotion method?
President Chen: It is mainly online and offline promotion, including the promotion of traditional publicity channels, personnel promotion, and on-site job fairs. Online promotion focuses on SEO optimization machine ranking promotion, and the promotion of Fuhai Talent Network. I think the most effective way is to integrate Fuhai talent channel resources, including on-site, newspaper, website, etc, Promote and develop by combining the advantages of the staff team.
Admin5 editor: Some webmasters interviewed before think that the combination of online and offline promotion has a very good effect. What do you think the combination of the two plays the most important role What are the good techniques for promotion?
President Chen: This is inevitable. The combination of offline and online promotion is more conducive to promoting the development and progress of key indicators such as member data and website rankings. The cost of offline promotion alone is high, and websites tend to rank slowly, while online promotion alone, website member data and other key indicators are relatively slow.
Editor Admin5: Weibo marketing is very popular now. How about the promotion and application of Weibo? What do you think of microblogging promotion and marketing?
President Chen: The potential of microblog marketing is also great. We applied for the V certification of Fuhai Talent Development Co., Ltd. very early. At present, the membership data is good. I personally think that microblog promotion is still helpful to the website. It mainly depends on how to promote it. If we can combine some position data to share with microblog, the effect will be better, and the development of microblog will be updated, The new user experience will also be upgraded and optimized;
Admin5 editor: What is the profit method of Fuhai talent website? What is the main profit?
President Chen: The main way of making profits is to charge recruitment service fees from enterprises. The service products are mainly to sell job resumes and advertisements, and to publish the number of positions of enterprises. At present, the fees charged by enterprises mainly include quarterly, semi annual, annual membership, etc.
Edit Admin5: The home page shows that what is your starting point for creating the portal information on Monday? What is the reason for establishing the portal information of Monday?
President Chen: The definition of information is very broad, not just limited to news, etc. The information of the portal on August is mainly from the positioning of our website. We want to be the portal of local websites. Based in Huizhou, looking at China, the development of information can be either commercial or news. The purpose is simple, mainly to attract more local netizens.
Edit Admin5: The internal test of the portal began in July 2011 and was officially launched in September of the same year. How to promote in the early stage? What is the most effective way to promote portal websites?
President Chen: In the early stage, it was mainly driven by the existing platform of Fuhai Talent Network and the sharing of platform members, relying on the strong resources (huge job seekers and enterprise members) accumulated by Fuhai talents for many years. At present, the most effective promotion method I feel is the organic combination of online and offline, effective use of various channels and comprehensive resource integration in addition to SEO. All channels can reach the goal of promotion with the fastest speed, shortest time, lowest cost and most efficiency.
Editor Admin5: Talents are indispensable to enterprises, and enterprises also need talents. What do you think of the prospects for the development of Talent Network?
President Chen: The development of Talent Network has been a very mature model. The profit model of Talent Network is also one of the most successful industries in Internet application, which is mainly derived from the demand. The demand for enterprise recruitment and individual job hunting determines the considerable development prospect of Talent Network, and the convenience of the network and the technical platform of colleges and universities further determine the inevitability of the development of Talent Network.
Editor Admin5: What is the future development direction and prospect of Fuhai talents? What will they focus on?
President Chen: One direction of Fuhai's talents has never changed. It is to build a brand service enterprise. At present, the group is developing towards diversification, involving in industries such as human resources, training, manufacturing, catering, etc. The website is the focus, and the website is a tool. Our focus is how to use it well to create more wealth for enterprises.
Edit Admin5: Finally, I have some good suggestions and opinions on website operation to share with you!
President Chen: Thank you very much! I won't be wordy here. I wish you all a happy New Year and a lot of money in the Year of the Dragon! Finally, let's give a word of encouragement to the standing friends: Don't sigh about the wrong time, the best time is to start now! The next decade is God's last chance for the post-80s generation to turn over and become rich! Don't miss it, because the Internet is growing with our generation, and you must have something to gain at the age of 40 ten years later!
Editor Admin5: This is the end of the interview. Thank you, Mr. Chen, for your wonderful sharing. Thank you!
Admin5 webmaster interviews are intended to share some interview records of well-known webmasters for webmaster friends. Since the launch of the interview channel, each issue has invited a well-known webmaster in the circle to participate in the interview activities. The interview content covers various webmaster related fields such as website building stories, marketing promotion, website operation, and website building experience.
