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How to position Langfang enterprise website?

Source: Shangpin China | Type: city news | Time: June 5, 2020
To position your website, you must first clearly define the attractive style of the marketing website. Generally speaking, there are three ways of appeal: rational appeal, emotional appeal and comprehensive appeal. Any marketing website is faced with a choice: should you base your "attractiveness" and communication strategy on assertions supported by solid evidence, or should you establish a good emotional attractiveness that consumers "feel"? Generally speaking, rational appeals emphasize theory and logic, and are based on facts, mainly in introductory texts. Emotional appeal emphasizes intuition, value foundation and image building
Websites that emphasize rational appeal are based on facts, focus on products or technologies, highlight enterprise characteristics through products or technologies, carry out marketing activities, and pay attention to the visual impact and attractiveness of products or technologies. Such websites often do not hesitate to write about products or technologies, and establish their own marketing position based on reasonable needs, It is obvious that these websites have relatively low design requirements, but they must make great efforts in technology, product promotion, display and application, as well as the specific impact on the actual situation. They must be consistent in style, preferably with the CI image of the enterprise, so as to maintain the continuous image of the enterprise in the online and offline image of consumers, so as to establish a solid position.  
How to position Langfang enterprise website?
Websites that emphasize emotional appeal mostly focus on building corporate image, and service oriented services here have two meanings. First, the enterprise itself provides services, such as service industry. The second is the pre-sales and after-sales service of the enterprise. In order to improve the position of enterprises in the minds of customers through services and thus promote marketing, this type of website must pay attention to the style design and creativity of the website, give priority to emotional appeals, try to render or create a unique corporate atmosphere, and try to reflect the value of the website or products and services. This must not be simple, let alone transferring traditional services to the Internet. I think most websites are like this at present. What services do we provide? Welcome to contact us, etc. Imagine that the Internet is just a virtual environment. You haven't created a credible atmosphere for visitors. What makes people believe it? In reality, the credibility of enterprises is equally effective on the Internet. It doesn't matter that you may not find a place with real strength. We can Responsive website construction Look back at the company and enterprise, reshape the new image orientation for the enterprise, and strive to strengthen the construction in the future operation, establish a new school in the industry, strive to create a new image in the hearts of customers, and win trust. Please consider carefully: there are hundreds of websites in the same industry on the Internet. Why do customers buy or use your products or services instead of choosing competitors' products or services? Market economy is competitive. You must create reasons for people to choose your brand instead of others' brand. Therefore, on the one hand, we should strengthen the construction of special atmosphere, strive to improve emotional attraction, eliminate the distance between enterprises and customers in time and space, establish customer loyalty, increase customer value, and maximize our own interests by expanding, establishing, maintaining and strengthening customer relationships. On the other hand, a good website design and unique design can create a unique corporate culture - Internet corporate culture, which may not be consistent with the traditional marketing methods. Don't rely too much on traditional marketing methods!
Comprehensive type is also quite common, that is to say, combining the above two, because different people may make different decisions about the same product - sometimes the characteristics of the product itself can determine whether you are rational or emotional. Therefore, in the Langfang website construction Attention should be paid to the distinction between: on the one hand, if the characteristics of products or services cannot be fully explained, the two should be combined, and rational and emotional appeals should be made in different places, so as to impress different types of customers, highlight the technological advantages of enterprises through a large number of facts, create a perceptual atmosphere, and emphasize the value of products or services to people, Through the combination of the two, we can jointly create a unique atmosphere of the enterprise.  
Generally speaking, most of the websites dominated by sensibility are production enterprises, while most of the websites dominated by sensibility are service enterprises. Of course, this classification method is not absolute. Sometimes, as a production enterprise, their website may be service-oriented or comprehensive. It is also possible for a website to choose different types of websites at different times, and their attractiveness is different. However, no matter what type or sentence it is, everything is for marketing, so that the website can play its real value.  
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