Search engine optimization The sandbox in refers to the stage when a search engine evaluates the qualification of a new site after it is established. We call this stage sandbox. The period in sandbox is called sandbox period, which usually lasts for 2-6 months. In the sandbox period. We still need to update articles frequently, but we should not change the structure of the website or change the title of articles too much. During this period, the articles on your website may soon be included by Baidu, but will be deleted by the search engine the next day. Don't worry about this situation. As long as you don't cheat, the articles on your website will be included again after a period of time.
Reasons for entering the sandbox period
1： The weight of the website is very low, You often modify the title and related keywords of the website. In this way, when Baidu conducts large-scale updates, it often puts websites with low weight and unclear target content into the sandbox for review. Usually, this time takes two weeks. During this period, once your website name is confirmed, you cannot change it at will. At the same time, you must ensure that the website is updated normally. The external links of the website should be checked to ensure that they are normal. Of course, the external chain was made at this time.
Second: When your friend chain has problems, You often put your website in Baidu sandbox. For example, some websites that exchange friend chains with you have been blocked by K. At this time, Baidu will put the website with a friend chain with this blocked website into the sandbox for investigation to see if there is any problem with your website. At this time, what you need to do is to close the blocked friend chain, and pay attention to the number when making the friend chain. Generally speaking, it is better to control between 20 and 30!
Third: There are too many junk external links and too many invalid external links on the website 。 When your website buys a lot of external links overnight, Baidu often thinks you are cheating and will put you in the sandbox for investigation. At this time, you should slowly check the external link according to the situation to see whether it is caused by the external link program. If it is sent manually, this problem will not happen!
4： The website content has been collected and reproduced for a long time, No original content. Such websites are likely to be put into the sandbox by Baidu, which may take a long time to put into the sandbox. Therefore, when putting it into the sandbox, it is more necessary to constantly improve the quality of the website content, and constantly update it in an original way, otherwise the website may never die!
5、 Check your website carefully for signs of cheating, For example, whether you have purchased black links or adopted black hat search engine optimization technology. All these should be eliminated in time and gradually!
How to get out of the sandbox period
Keep the server stable: this is the most basic and important point of keyword optimization; Without a stable server, not only search spiders will not crawl, but also customers will not browse. Websites usually fail to open or slowly open, and search engine spiders usually fail to crawl websites
Website security: This is the most troublesome problem for many junior webmasters. The website program is not created manually, but downloaded completely online; I don't know that most of the programs downloaded from the network have loopholes and are easy to get stuck. In addition, many garbage chains have led to the site being downgraded by Baidu, or all the pages being grabbed have been directly deleted.
The keywords of the title cannot be changed frequently: this is the most common problem for beginner SEOER, who often changes the keywords at both ends every three days. Modify the title, keyword, and description. Usually, before the website goes online, these three elements of your website are not well determined, and they are often modified. I want to remind you that the title of the website should not be changed. As a metaphor, "seo keyword optimization - Baidu seo, seo tutorial, Jinhua website optimization, website keyword optimization, website design" is the title of my website, and search engines will use it to name my website. If I change it to "search engine optimization keywords - Baidu search engine optimization, search engine optimization tutorial, website optimization, website keyword optimization, website production" at the next moment, although it is only a few words, the search engine will re create your website.
The framework of the website should be stable: too many changes have been made to the structure of the website. Many webmasters are eager to get online on new sites without using complete search engine optimization. After going online, they found that many parts of the website needed to be modified, so the structure of the website was often modified. Search engine spiders will find structural changes when they visit websites many times, which leads to dislike and distrust of websites.
Increase high-quality anti chain: If Baidu can include your website as soon as possible, it is necessary to find ways to let Baidu spiders frequently crawl your website. If the number of crawls is increasing every day, it can be explained that the external chain of your website is becoming more and more abundant. The more spiders crawl the website, the better affinity for the website will also be shown, and these Tianlong websites will also be given a higher weight. Therefore, the stimulation of the external chain will help to improve the inclusiveness of the new station!
Don't collect too much: search engines like high-quality original articles and hate collecting too much information. The amount of information collected on the website will greatly reduce your website.
