Factors related to ranking included in the website

What are the factors? The search of search engines is regular, first attracting, then attracting, which is also the most difficult one. Baidu Express should search for keywords through some webmaster tools, such as Baidu webmaster tools, in combination with the positioning and goals of its website, the concerns of the industry and consumers, and the way to obtain information from the network. At the same time, search some keywords in the search engine. If all the search results appear on the website home page, you should select them according to the actual situation; If most of them are internal pages, you can delete and select keywords suitable for the website, and divide the keywords into main keywords and long tail keywords. Attraction is good, but after attraction, another thing is to let search engines index the captured pages and add them to their databases. So, what is the impact of search engines?

1. Frequency and frequency of spider visits: This is an absolute prerequisite. If the spider does not visit the website, there is no way to talk about collections. Of course, spiders visiting websites will consume website traffic and increase the burden of servers. Therefore, what we should do is to let people form the habit of visiting the website regularly, such as visiting the website every night before going to bed to see what is updated.

Depth and breadth of spider access: Spiders are robot programs used by search engines to obtain network information, which are usually optional. For example, judge the importance of the current page according to the depth of information on the website, and determine whether the page is included. At the same time, it also shows that when there is a lot of interference information in the web page, such as advertisements and code, the spider will choose to pause crawling.

Weight of website or column or even web page: weight will affect the collection of web pages, which is mainly reflected in that high weight of web pages will make spiders stay longer, weaken their selectivity and eliminate them. Website production is a very complex project. On the one hand, website production can be called the continuation of biology and the concentrated expression of engineering. However, website creation is a simple process. All website production is people-oriented, and user experience is always the first, not only focusing on the beautiful and flashy shell. Web Design , website architecture and code writing are not just the process of copying and pasting. Website production should emphasize personality, pay attention to the comprehensive feelings of visitors, and let them stand out from many websites. However, the weight of the web page is accumulated for a long time, and the weight of the website should be reasonably planned.

Speed and quality of website information: content written by famous writers, Google internal engineers and other authoritative people, whose website updates slowly, but has fast search and collection speed and more comprehensive content.

Although the above is from the perspective of search engines, it emphasizes the initiative of search engines rather than the transfer of the will of website owners. Website owners can only obey search engines, master and abide by these rules, which may be favored by search engines.

How to treat inclusion and weight

Inclusion is the basis of weight, because without inclusion, no matter how high the weight is, it is meaningless (of course, this is impossible). The weight is the above mentioned volume.