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How to combine website construction and network promotion?

Source: Shangpin China | Type: Marketing | Time: November 11, 2018
After the website is launched and the website operation is guaranteed, we should start from two perspectives:
1、 Do a good job in website construction.
2、 Do a good job of website promotion. A good website not only solves these two basic problems, but also combines them. So how to combine the two?
How to combine website construction with network promotion?
First of all, let's talk about the first question, which is website construction. The current website construction is diverse. From whether to charge, it can be divided into self-help websites and paid websites. The biggest advantage of self-help websites is that they don't need to pay, and webmasters can have their own websites. The biggest disadvantage of self-help websites is that webmasters need to know some knowledge about website construction. Space and templates are fixed, Moreover, the website is not free, has great limitations, and has a fixed design. It will encounter many of the same styles as its own website, because there is no really free lunch in the world.
Compared with self-service websites, the advantages of toll websites are obvious. They have their own space, and if the other party's service is not good, they can also be replaced and put forward suggestions. The disadvantage is that the webmaster needs to pay a website construction fee for the construction of toll websites. According to the different functions and characteristics of the website, the website construction fee is also different, but no matter how small the fee is, It is a one-time investment. If a website has been operating for five years and the website construction cost is 40000 yuan, in fact, the average website construction cost is less than 1000 yuan per month. Only a one-time payment makes the webmaster feel that the website construction cost is very expensive.
The real need for money is still behind. After the website goes online, it is time to start website promotion. Website promotion can also be divided into paid promotion and free promotion according to the payment situation. Free promotion takes a lot of time, and paid promotion can be determined according to personal circumstances. A grass-roots webmaster paid to promote the website by blog, recruited people to update the content on the blog and then added the website link, and paid the other party 300 yuan/month, which is just one of the most basic paid promotion methods. If Baidu promotion is used for website promotion It costs more to advertise on major websites.
Why is the promotion effect of some websites always poor? Shangpin China believes that all websites do not do a good job in the construction of website content while promoting websites. The construction of website content includes many aspects, including text content and picture content, the overall framework and color matching of the website, the overall layout update of the website and the regular upgrading of the website, etc, Through these means, the website is constantly improved. Compared with the website built by self-service, it is difficult to effectively update, upgrade and transform the website. The advantages of free and paid website promotion are clear at a glance.
The initial website construction is just to build a big framework and direction, and the quality needs market inspection, that is, it needs to rebuild the website due to some problems encountered in the website promotion process. The website that has been upgraded and transformed is to better carry out the website promotion service. If the website adds a meaningful content properly, the conversion rate of the website will be improved invisibly, This also greatly improves the efficiency of website promotion. If you only focus on promotion and do not pay attention to the content construction of the website itself, it will be detrimental to the development of the website. A well functioning website will certainly pay attention to the content construction!
This article is from Shangpin China: Professional website construction
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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