Website marketing promotion strategy
Source: Shangpin China |
Type: Marketing |
Date: August 15, 2012
Marketing planning and organization
Marketing planning and organization Beijing website construction The company still sells products in China: "viral marketing" was implemented at the initial stage of the website. Invite friends to join and promote the website. First of all, promote it in colleges and universities to attract friends and classmates to the website. This is the period when the website gathers popularity, and it is also a critical period for the future success of the website. We will implement marketing through various university forums, post bars and college student agents. Specifically, through all-round three-dimensional promotion, let everyone know about the college students' entrepreneurial alliance, use the college students' entrepreneurial alliance, and then promote the college students' entrepreneurial alliance. The Beijing website construction company luxuries China: early implementation of " viral marketing website ". Through a friend invited to join, website promotion. First in Colleges and universities to promote, pulling the friends, students enter the site. This is the site polymerization popularity period, is also about the site of the future success of crucial period. We will go through each university forum, post bar, college students' implementation of agent marketing. The concrete is mainly through a full range of three-dimensional extension, let everyone know the students union, the use of College Students Venture Alliance, and promote the students union.
For the growth and development of the website, our marketing target users will first be the original students of Yangon University, and then be promoted to other colleges and universities. At this time, the website has gathered quite a lot of resources and reputation. But our marketing in this period should be long-term and loyal. Our team does not approve of marketing based only on surrounding universities. We hope to promote websites in some first tier cities. Implement the "hard before easy" strategy in marketing. The result is not only to expand the popularity of the website, but also their behavior and the success of promotion in these areas will have a great demonstration effect on other people and second tier cities. Website for growth and development, our marketing target user first from the Yang'en University student, next to other colleges and universities to promote. The site has gathered considerable resources and reputation. But we in this era of marketing should be long-term and loyalty marketing. Our team didn't approve only based on the surrounding colleges and universities marketing. We hope that on some level city site promotion. Implementation of marketing in the " difficult " strategy. Such a result is not only to expand the popularity of the website, and their behavior and the region to promote the success of other people and city have a great role model.
Target market and its analysis: Target market and its analysis:
Accurate target market segmentation is the key to successful website promotion. Accurate market segmentation is the key to success of website promotion.
The user group of College Students Entrepreneurship Alliance is based on the services provided by college students or fresh graduates, and other graduates who want to or will start their own businesses. These college students are the pursuers and builders of fashion and network. These groups are stable and plastic. College Students Venture Alliance group of users based on college students or graduates, and others want to start their own businesses, or graduate students to provide services. These students are fashion and network chase and builder. These groups that stability and plasticity.
College students have diversified demands on the Internet, but mainly for entertainment. According to the theory of "use and satisfaction", college students' needs for network culture include cognitive needs, emotional needs, personal integration needs, social integration needs, and the need to relieve pressure. Among college students, the demands of online cultural consumption are mainly manifested in the following aspects: to achieve leisure and entertainment demands through online games, online music, online movies, online literature, etc; Express personal feelings and thoughts by engaging in blog, podcast and other activities; Emotional catharsis and self-regulation can be achieved by participating in discussions and chatting on the Internet; Realize social communication and social participation through email and instant messaging; Realize personal information demands and shape self image through blogs; Use search engines, distance education and other learning and management platforms to update personal knowledge. Also, college students' imitation and conformity psychology are more common. Our entrepreneurial platform should be able to make college students' entrepreneurship a major field, which requires a long-term and stable collective, enthusiastic and active members who have ideas and can take action. And gradually expand the forum's involvement in other fields, so that the diversified mode can meet the diversified lifestyle of today's college students, and the thirst for knowledge in many aspects, so as to adapt to the current fierce network competition. The university student to the network demand diversity, but mainly to entertainment. According to the " uses and gratification theory, " the university student to the network culture needs need for cognition, emotional needs, personal integration needs, social integration needs, ease the pressure on the need to wait. Among college students, network culture consumption demand is mainly manifested in the following aspects: through the network game, network music, network television, network literature achieve recreational demand; through blogs, podcasts and other activities in the expression of personal feelings, ideas, through the network; participate in discussions, chat to achieve emotional catharsis and self-regulation; via email, instant communication to realize social interaction and social participation; through blogs and other personal information demand, model self-image; use search engines, such as distance education learning and management platform for realizing personal knowledge updating. There is a college student and a parody of conformity psychology general. While our business platform should put the students the main field to expand, it needs a long-term and stable, the collective, have enthusiastic, and a number of ideas, and the ability to put into action the active member. And then gradually extended to other areas of reading forum, such that a plurality of patterns can meet in the present-day college students' diversified lifestyle, and more knowledge of thirst for knowledge, in order to adapt to the current fierce competition in the network.
Marketing and means: Market promotion and means:
1. Search Engine Login Search engine log
According to the analysis, a large amount of traffic of small and medium-sized websites comes from search engines, and more than 80% of the traffic of some websites comes from search. Only when the website is well built can you log in to major searches, can customers search the websites of online enterprises on Baidu and other search engines. According to the analysis of medium or small website a lot of traffic comes from search engine website traffic, some eighty percent above comes from search, website construction can log in each big search, the majority of customers can be in Baidu search search network enterprise website.
2. Search auction ads Ads Search about
Now, the most commonly used ads for enterprises are search bidding, Baidu Bidding (Baidu has launched a professional version) and Google AdWords, the keyword ads. Now the most commonly used should be the search for advertising, more commonly used ( Baidu Baidu for the launch of the new professional edition ) and Google Google AdWords keyword advertising.
3. Search engine optimization Search engine optimization
This is common SEO website optimization For the analysis of enterprise websites, optimize the relevant keywords in the search engine, which can rank in front of all major searches and bring about relevant transformation for enterprises. This is all common SEO website optimization, for enterprise website analysis, the relevant keywords in the search engine optimization, do, can be ranked in the search of the front, can bring for the enterprise relevant transformation.
4. Friendly Links Links
Good friendship links can also bring related traffic and rankings to websites. When making friendship links, enterprises should pay attention to the relevance of each other's websites and should be related to their own company's website content. For links to websites can also bring the relevant traffic and ranking, enterprises in the links to other websites relevance, and their own company website content related.
5. Link to website address Website links
Now there are many websites, such as hao123265, but most enterprises are difficult to join. You can find industry websites to join. There are now many websites such as hao123265, but most enterprises to join the words more difficult, can look for industry website URL to join.
6. Purchase the outer chain Purchasing chain
In terms of the weight of websites in the search, if the website has enough excellent external links, the ranking of enterprise websites will be high, and the search will include more and faster. When buying external links, pay attention to the relevance of the website and whether it is included normally. Search now included, inside the search website weight, if the site has enough good outside catenary, enterprise website will rank high, search results will more quickly, outside buying links to the attention to the site of the correlation and is indexed to normal.
7. BBS forum promotion: BBS forum to promote:
Don't post ads directly: such posts can easily be deleted as ad posts. Don't send advertising: this post is easy to be used as the ads be removed.
Make good use of your avatar and signature: you can design a avatar to promote your brand, and your signature can be added to the introduction and connection of your forum, so that your forum connection can spread all over the Internet. Use of avatars, signatures: avatar can be designed a, promote their own brands, signature can add their own forum for the presentation and connection, to let you forum connecting all over the Internet in every corner.
Posting requires quality first: Posting does not care about the number of posts or the number of places to post, but the quality of posts is particularly important. Why? Because there are a lot of posts, but the overall traffic is not much, the key point of our posts is to let more large people see them and promote our website in disguised form. So what we pursue is the final flow. Therefore, sending high-quality posts and focusing on them can spend less energy and achieve better results. The quality requirements of the first: the don't care about the number of how many, the place number, and post quality is particularly important, why? Because many, but the overall flow, we post, the key is to let more people see large, disguised to promote your site. So is the pursuit of the final flow. So high quality posts, focus on one point, can spend less energy, to obtain better results. This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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