Specific steps for enterprises to use video for marketing promotion
Source: Shangpin China |
Type: Marketing |
Date: December 26, 2013
Among the numerous online marketing promotion methods, it can be said that using video for marketing promotion is a good method. There is a saying on the Internet that "those who can see video do not look at pictures, and those who can see pictures and texts do not look at text", which shows that many people like to see the content of video and pictures. So, as a marketing personnel, whether to consider marketing promotion for enterprises to benefit from video? What's more, video websites have large traffic and high weight. When we search for some information on the Internet, there will always be some information about video websites on the home page of the search results page. How can enterprises carry out video marketing and promotion? What are the legal methods and precautions? below Website construction company Shangpin China will talk about this topic with you.
1、 What is enterprise video marketing promotion?
What is video promotion?
In short, it is a marketing method that uses video as a carrier, adds appropriate promotional information to the video, and puts various video clips on the Internet in various forms to achieve certain promotional purposes.
What is video marketing promotion?
In a simple way, through certain marketing planning, the company's advantages, customer witness, brand commitment, service concept, after-sales service and other positive communication contents are transmitted through video display, so as to help the company's marketing, improve its image, credibility and persuasiveness.
2、 Planning ideas and key points
First determine the goal
What is the specific goal of planning this video marketing? Is it used to enhance brand influence? Or explain the product principle, production base demonstration and processing technology principle by demonstration? Or to address potential customers' concerns about us? wait
Analyze Users
With a clear goal, it is necessary to analyze users' natural characteristics, user preferences, Internet habits, what video platforms they like to watch content on, what channels they like to get information from, and online communication platforms such as industry websites and forums. What are their concerns and content? What kind of problems or specific information do you want to know about the enterprise? According to the results of user analysis, we can know the channel of the platform for key promotion and dissemination, and organize the video content according to the user's problems and puzzles.
Organization planning video
Videos must have original content and planning. Each video must have a theme. Videos must have highlights, which can solve users' puzzles or problems, or gain, or entertainment to make everyone happy, and indirectly do brand communication.
3、 How to create video content?
It can be said that most small and medium-sized enterprises do not have much investment budget in video marketing promotion, so we can do our own recording and editing
1. Record your own video
Use video recording software or tools such as video recording screen software and video camera to record professional videos. After recording the videos, you need to post edit the videos, add watermarks or embed advertising information in the videos. For example, wedding photography enterprises can use cameras to record customer comments when they witness customers. What are the recorded contents like the feelings before and after the shooting? The service evaluation of wedding photography enterprises, and whether the effect of the shooting has met their expectations, etc., were edited after the shooting, and the website, QQ, telephone, WeChat, etc. were added. Of course, when there are enough videos, they can be edited into a comprehensive customer praise video, combined with the company Marketing website , company activities, etc. For example, the education and training industry does most video marketing. The operation method is to record a large number of basic courses in the early stage and upload them for free for target users to watch. This can spread a large number of potential users. If users feel valuable and want to learn this content, who do they think of first? Who will you find? The answer is obvious. Of course, we can analyze our habits thoroughly, which is helpful for our marketing planning and promotion.
Recommended tools: editing tool: camasia studio 7, screen recording tool: screen recording expert, camasia studio 7, Adobe Captivate 3.
2. Download video
Download popular or business related videos on domestic or foreign video websites, and use software to watermark videos locally.
Recommended tool: civet nest converter
4、 How to promote video?
1. Video website
Submit video files on major video websites, such as Youku, 56, Kuliu, Tencent, Sina Video, Sohu Video and other video websites
2. Social networking sites
Sort out the video files and send them to your fans and friends through social networking sites such as Li Weibo, SNS, QQ Space, etc. You can also ask your fans and friends to help you reprint the video.
3. Forums and blogs
If you want to post video posts or blog posts on forums and blogs that support video playback, you should select a website with strong relevance for posting, otherwise the video posts will be managed and deleted.
5、 How to optimize video?
After the video content is published on major video websites, it also needs to optimize the video, which is often called SEO video optimization. For example, the title, tag, introduction, etc. of the video should be filled with keywords. The video title should be filled with keywords as many times as possible. Even the account name can be related keywords. You should naturally fill in keywords instead of deliberately piling up keywords, It is necessary to think from the perspective of users to conform to their search habits, which is more conducive to video being easily searched by netizens, bringing accurate traffic and increasing exposure.
You can also properly brush the traffic. The higher the traffic, the more chances you will be clicked by netizens. You can find your friends and classmates to help you click the video.
6、 How to improve the pass rate of video audit?
1. The content advertisement should not be too serious. The advertising information should be planted reasonably and naturally. It needs to be just right;
2. The content is healthy and must be legal. Do not violate laws and regulations or play the sidelines in order to attract people;
3. The video title, content and introduction must be consistent;
4. Try to leave QQ number, mobile phone, website and WeChat for advertising watermark;
5. Try to add albums, which have higher weight than individual videos;
6. Select the upload time, and the chances of uploading videos in the middle of the night are high;
7. After the video passes the review, the title and introduction can be modified, and the contact information, title and suffix can be added.
The secret of using video for SEM promotion: how to use multiple videos to achieve 10 times or even 100 times?
Preparation: first prepare 10-20 different titles for each video, as required Website optimization 30 keyword tags are extracted from the long tail keywords of. The tags are arranged and combined in different ways. Each video will have different titles and titles.
Then release the promotion task on the Witkey platform, allowing Witkey to freely select the title and tag when uploading videos, but it must not be repeated, and use its own account to upload and submit videos. Such an account has different time registration, different grades, different IP addresses, different titles and title descriptions, which effectively prevents video websites from deleting our videos, After the video is successfully released, it can be expanded to 10, 100 or 1000 videos after reaching one or more videos.
To do a good job in video promotion, there are several simple steps: 1. Clarify the goal; 2. Analyze users, 3. Organize and plan videos; 4. Prepare video files; 5. Submit video; 6. Optimize video files. During the promotion, you can send a small amount of money to Witkey to help you release videos. Of course, the key is to do a good job in video marketing and promotion. Good content is related to your own business and valuable to users. We pursue quality rather than quantity in video marketing and promotion. Only when there is quality transformation can we achieve high results. We should do effective online marketing and promotion.
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