What is the relationship between website optimization and website content?

　　 Website optimization Is it related to the relevance of website content? Those who know website optimization should all hear the word relevance of website content, such as the relevance of friend chains. For website optimization, the relevance of website content is a crucial element in website optimization. The relevance of website content can refer to the relevance between the company website and the company website, and the relevance between the internal structure of the company website.

High quality content is the basis of website production. If you want to give full play to the actual effect of website optimization, you need to pay attention to the relevance of website content. According to the relevance of website content, it can enhance the competitiveness of the company's website. For example, why Baidu search engine attaches great importance to the relevance of website content. The purpose of the modification of the calculation method of Baidu search engine is to better adjust the quality of the results retrieved by Baidu search engine. In the final analysis, it is to better enhance the customer experience and return better results and feelings to customers. Baidu search engine hopes to return every retrieved content all around the theme and style of retrieval. For example, Everlasting Shangpin Network Technology is mainly engaged in website construction, website optimization service and office software development, so our website content is all written around network operation, website production, network promotion and website optimization.

　　 1. Website optimization article title

The article title truly reflects the theme of the website page. If the article title is inconsistent with the webpage page, it is obviously a wrong practice, which will not only lose the esteem of Baidu search engine, but also lose trust in the company website, and may eventually browse the company website again. A creative and attractive title often gets a higher click rate than the page in front of your search results, and the ranking of the company's website will be gradually improved by Baidu search engine. However, in the setting of article titles on the company's website, we should also pay attention to the rational arrangement of keyword density, and we should not intentionally stack keywords, which will produce the actual effect of backfiring.

　　 2. The role of the introduction of the article in promoting

Adding an introduction to the article content can facilitate Baidu search engine to capture the article content. In addition, the introduction of the article content facilitates customers to read the article content. The introduction of the article content can be made according to the basic principles of strong relevance, simplicity and clarity, avoiding key words and novel themes.

　　 3. Article Title Narration Rationalization

That is, web page narration. This kind of narration cannot be found on web pages. It is usually used in the introduction of Baidu search engine effect presentation. The article title description follows the basic principles of generating as many customer search keywords as possible, being concise, clear, clear and easy to click, and limiting the number of words on the page.

　　 4. Properly promote web pages

The content of the company's website is the core to reflect the overall strength of the company's website. The combination of H1 tag, H2 tag and H3 tag can be more friendly to Baidu search engine. You can summarize the central idea of the web page at the beginning of the article content. There are links to relevant articles at the end of the article content, and add tracing links.

Summary: What website optimization needs to do is to know what Baidu search engine attaches great importance to, what Baidu search engine attaches great importance to, and what website optimization does. The enhancement of the relevance of the overall website content can be adjusted according to the page optimization and internal chain.

Hengjiu Shangpin Network Technology (Beijing) Co., Ltd. is positioned to provide overall brand design and network planning marketing strategy services, and create value for enterprises and brands in the Internet field.