What needs to be done for website keyword ranking?

1、 Selection of keywords

The choice of keywords is enterprise realization Website production The top priority of ranking. The selection of keywords will determine whether the enterprise website can appear in the first few pages of the search results. Enterprises should spend enough time investigating and studying, familiarize themselves with the specific terms used in the industry, and understand the needs of customers. When selecting keywords, enterprises should consider some issues, such as how many people search for these keywords, and the keyword selection between the company and competitors.

2、 Adjustment of keywords

Once the keyword is determined, the enterprise needs to track the real-time performance of the keyword and adjust it according to the actual situation. This process may require some patience, because the search engine will frequently change the algorithm to determine the keyword ranking. Enterprises need to take optimization measures to ensure that their ranking will not decline. For example, update the content in a short time, and regularly evaluate the keyword ranking.

3、 Optimization of page structure

The optimization of page structure may be the most important part of the interface in keyword ranking, especially in search engine algorithms. After all, only if the page structure is reasonable, can search engines better interpret the content of the page, so as to better understand the keyword. Enterprises need to pay attention to website layout, element placement, page response speed and other aspects to improve the optimization of page structure.

4、 Long tail keyword

Although the number of these keywords is usually relatively small, they are also very important for the ranking of enterprises in terms of quantity. These keywords can not only quickly improve the ranking points of enterprises, but also provide more refined and targeted search results for customers. Enterprises can use long tail keywords on the content of their websites to increase the possibility of search engine users searching for companies.

5、 The Use of Rainbow Words

Hongci is a kind of words with an old vague definition, but its definition and meaning in the new era change with people's aesthetic and wind direction. For example, the word "kiss" in "Los Angeles", in fact, will be more searched and the search results will be more focused. Therefore, enterprises should add some more closely related words to the industry, such as products, services, solutions, etc. Because the traffic of these keywords is relatively stable.

summary

Nowadays, the ranking of enterprise website keywords is the most critical part of online marketing. It is an important measure to promote enterprise business growth. By means of targeted keyword selection, optimization of page structure, and focusing on the use of long tail keywords and rainbow words, enterprises' websites can be more easily searched by search engines. Familiarity with and use of these concepts can improve page contribution, importance definition and trends, and tend to enable enterprises to gain advantages in fierce commercial competition.