What optimization skills do website optimization personnel need to master?

　　 First, original articles

As we all know, fake original articles and collection articles cannot attract Baidu Spider as an original article. Baidu Spider likes novelty and can really bring useful things to users. Therefore, it is necessary to keep the update of original articles on the site and strive for Baidu Spider's favor. With the original content, the website can quickly get the score of the search engine, and the optimized content of the website can also be easily included. On the basis of not easily changing the relevant settings of the website frequently, maintaining regular updates of original content will steadily increase the weight of the website.

Second, make high-quality external chain

The outer chain is the most important to improve the weight of the website. As an external chain, the quality of the external chain is more important than the quantity, and the relevance of the external chain is better. To increase weight, it is necessary to have high-quality outer chains.

Third, do a good job of internal chain

I think the inner chain is a good anchor text. If the weight of the homepage of a website is the same as the number of times that spiders crawl the homepage, but the number of pages on the homepage of a website is limited, then the value of the anchor text on the website will come out. When a spider enters an article page through the home page, and then enters another page through the anchor text in the article, the same is true for website optimization. Spiders crawl more pages through the anchor text in each article, which promotes more opportunities for spiders to crawl pages for websites. If the inner chain is well done, it can not only give spiders more opportunities to grab pages, but also improve the ranking of anchor text keywords.

Fourth, have a smart marketing mind

SEO not only focuses on website ranking, but also SEO becomes very artistic like traditional marketing once you go beyond the technical problems of websites. In addition, the content should be written in a way that can bring many benefits to users in the process of selling products to users. All this should be done in a way that attracts users.

Fifth, you should have a good understanding of search engines

Over the years, I have always thought that I can ignore some things outside the field of search engine optimization. If you don't need to rank pages in search engines, then this attitude is stupid and wrong.

Mastering website optimization skills can make the website reach the state we understand faster.