What is the relationship between website keywords and rankings?

For SEOer, the ranking of websites will directly affect our future, so we should always be ready to analyze competitor websites. Sometimes, we think our website is better than our competitors' Website construction Good, but its ranking is not as high as theirs. Do you know if you have ever thought about it? What do we need to do to achieve the desired results? Let data analysis help us find the answer. There is an old Chinese saying, "Know yourself and know your enemy." It is better to know each other and yourself. As a person who often works in seo, where should he start?

Some people say that data analysis is to look at the list and ranking of websites and make records. But website optimization experts believe that this is only a small part of data analysis. Data analysis includes many things. Here are five points:

First, analyze the target customer base

It is necessary to analyze the content that customers always pay attention to, understand what information customers are interested in our station, and suit the remedy to the case. Also ask the customer what they don't understand. They can provide good suggestions for our products.

Second, analyze the quality of website pages

The quality of a web page determines the traffic it brings. No matter the spider of the search engine can freely and conveniently grab the content on your website, customers can also clearly know where the main body and products of your website are.

Third, analyze the number of websites

A seoer bull said: "If there is a collection, there will be a ranking, and the ranking will be found." It is also an important factor to judge whether a website is good or bad.

Fourth, analyze the keyword arrangement of the website

As we all know, Baidu is fair. Today's ranking is your website, and tomorrow's ranking may be our website, so the position of the website ranking is not static, and this keyword needs to be maintained frequently.

Fifth, analyze keywords of website competitors

The level of the opponent is the factor that determines the level of the keyword. For example, for a very obscure keyword, you can easily become the throne of names. Do you think it's interesting? The reason is the same. Therefore, you should carefully ask for the modification of the opponent's website to see when and why the opponent has modified the keywords, what content the website has posted, and so on. Ranking can surpass him.

These are the basic conditions for obtaining website rankings. All websites are originally user oriented and can effectively help users solve problems. With the increase of user traffic, search engines will show more websites. The more ranked, the higher. Do you still need to worry about not being converted? But under this premise, we need to do a good job in building various optimization bases within the website. The updating of articles, the layout of keywords, and the construction of the external chain are all conditions for creating high-quality websites.