How to set tag tag is more conducive to website optimization
Source: Shangpin China |
Type: website construction |
Time: October 8, 2020
By customizing the tag of the article, the author of the article can let more people find their own articles more conveniently and accurately; And readers can find the articles they are interested in more quickly through the article tags. You can add one or more tags to each article. After successful publishing, you can open the tag in the article and view all articles on the website that use the same tag as you. In addition, if the tag used in your article happens to be recommended on the home page, users will see your article on the result page when they open the tag. When many SEO personnel first entered the SEO industry, they did not know what the Tag tag was. All product contents were distinguished by category lists. Due to the adopted cms program, there are problems in the framework design, which leads to abnormal website loading when there are too many classifications. The function of TAG tag is to summarize the content of the same type, which is convenient for users to read and browse. In fact, TAG tags play a very important role in promoting the ranking of long tail keywords in these tags. 1. What is a label? Simple understanding: Tag tag serves as a bridge to aggregate the relevant content in the site, thus increasing the relevance of the page and improving the browsing experience of users. In general, when your product categories are numerous and more relevant, we recommend the proper use of TAG labels. Please refer to Search for details.
2、 How to optimize TAG tags? 1. Tags should avoid popular keywords It is not recommended to set too popular keywords, especially the text pushed by the home page or channel page, which will compete with the home page and channel page for weight. We all know that a hot word and a website rarely have multiple rankings on Baidu, and the weight of each page is limited. The more links are exported, the more decentralized the weight of the website will be. Therefore, the tag tag should be set as a keyword that cannot be involved in the main site or channel page. Only in this way can they play a complementary role. For example, "website construction". At this time, I suggest that we use the long tail theory to optimize the tag. It is a good choice to set it as "website construction method/scheme". 2. The tag should have search volume A large number of webmasters do not consider whether it will bring search and how to set it in their favorite way when setting TAG tags. Search engines include effective snapshots of pages, but how about traffic? You should know that the purpose of optimizing tags is to bring traffic. Otherwise, even if it contains 10000 pieces of information, there will be no traffic. What's the use? 3. Number of labels For the increase of TAGs, each article should not exceed five, and try to improve the quality of TAG tags. What is the quality of labels? Show the basic meaning of TAG tag. If every article is a new non repetitive label, it will certainly lead to the value of the label shrinking. Under the TAG tag, keep the information of three related articles to attract the attention of search engines. 4. Mark words with low index and low competition For small websites, it is more appropriate to use long tail keywords as far as possible. The popularity of long tail keywords is low, so it is possible to get a better ranking in search engines. 5. Relevance of TAG content All optimizations, whether content, external links or titles, are inseparable from relevance. Therefore, when setting TAG tags, it should also be related to the content, so that search engines can have a clear judgment on your website and give a good ranking. If some articles with poor or no relevance to tags are aggregated, the aggregated page will lose its original meaning. 6. The content of tag aggregation cannot be too small Because every powerful intra site optimization needs to be filled with content, it is not recommended to use tag tags with too little content. 7. Basic settings of TAG tag Sort out all the long tail words you want to optimize, excluding the keywords pushed by the home page or channel page. Write more than 5 articles for a long tailed word and set them as the same tag, that is, the long tailed word you sorted out. Make sure there are 5 articles under each tab list page. If you are a website based on Baidu search marketing, and sometimes the tag tag page needs to participate in ranking, you need to: ① Tag tag: The title contains keywords and should not be broad. ② Tag Tag Page: Set the topic description area, which is used to increase the relevance of tag pages, and can cover long tail keywords. ③ Reasonable reverse link: suppose to add the internal link through the aggregate content of the TAG page, and give some high-quality external links as support. ④ TagTag pagination: use standard labels, standard label first page, and centralized weight. 8. Label monitoring Use the keyword query tool to monitor the data of tag tags on a regular basis, use tag tags reasonably, divert relevant content and transfer weight. If necessary, you can set label templates separately to reflect articles with specific keywords. 3. What websites are suitable for using TAG tags? Not all websites are suitable for TAG tags. Because the industry, nature and type of websites are different, the results are also different. as everyone knows, Website construction The types of TAG tags are different, and the capture rules and inclusion rules of web robots are also different, so we can analyze that only those industry stations, portal stations, blog types and other websites are more suitable for TAG tags. Generally speaking, the enterprise station has divided the corresponding framework. If you use the TAG tag again, it may have the opposite effect.
Fourth, the role of website tags 1. Increase the number of websites included The tag is a new article list page, and search engines can quickly record it. 2. Adding internal links is conducive to the mutual transmission of web page weights; 3. Increase the ranking of keywords included by Baidu; 3. Improve user experience and PV click through rate; Highly relevant articles are aggregated through tags, which mainly appear at the bottom of the content page. The recommended sections of the articles are convenient for users to browse and query relevant content. Summary: Tag tag is a small detail that is often ignored in SEO work, but small details tend to exert great energy. Reasonable use of tag tag tag has a good effect. It is a double-edged sword, which can defeat competitors and hurt yourself. In use, we need more appropriate strategies to control it and expand the advantages of tags to improve the ranking of websites.
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