Will website modification of the content already included affect the ranking?
Source: Shangpin China |
Type: website construction |
Time: October 5, 2020
Many times we don't consider the integrity of the title and content before publishing articles, and then publish articles, which Baidu also includes in time. However, it was later found that the title or content did not match the whole article. If you want to change the title or content, you will be confused at this time. Can the included articles be modified again? Many webmasters hold many different disputes on this basic SEO issue, because since Google withdrew from the Chinese market, Baidu has become the dominant position in the domestic search engine market. Many webmasters should be careful when operating websites, for fear that Baidu K will stop them if they do something wrong. Therefore, it is considered as a way to maintain the stability of the website that the articles on the website should not be changed after being included. Recently, I checked some materials on Baidu's official forum and found that the articles included can be modified, because the modified page will be re indexed and the content will be reviewed again. If the page meets the criteria, it will be included again. However, we should pay attention to the ways and means of revising articles.
First of all, the article needs to pay attention to several small issues before modification: 1. New stations should not easily modify articles included in Baidu The new website is still in the review period of the search engine, and its trust with the search engine is not strong. During this period, Baidu will review whether the website is legal, whether the website content can meet user needs, and whether it is valuable to users. If it is changed at this time, it has been included in Baidu's articles, which is easy to leave a bad impression on search engines and will extend the review period. If the circumstances are serious, there will be more serious punishment; In addition, the content of the website itself is not much. So try not to change it easily, which can prevent Baidu from extending its evaluation of the website. 2. Do not modify articles that have been included in Baidu in a large amount at one time If it is an old website just taken over, this website has a large number of collections, but these collections cannot improve the ranking of keywords. At this point, we need to modify these articles. For example, keywords and anchor text should reasonably appear in the title and content of the article. Here, I suggest that you do not revise a large number of articles at once. Batch modification is basically equivalent to website revision. If it is not for the changes in your website business, I believe few people will do it. It is basically difficult to find the reasons for such changes. In short, the risk of doing so will be punished by search engines, which will certainly have a great negative impact on website traffic. Therefore, there are plans for batch modification, such as modifying 5 articles until all are modified. 3. Do not change the original content theme Adjust the website article, instead of modifying the original content, you can adjust the content layout, add pictures, or replace pictures. If the original intention is changed in large quantities, it will certainly cause serious impact;
2、 Three steps after modification: 1. Submitted on Baidu webmaster platform In order to make the search engine and website more closely linked, Baidu has developed Baidu webmaster, which has many functions conducive to optimization. When you modify the content and submit it to Baidu webmaster, you can push it to Baidu to help Baidu update the data, especially the website with low weight, which is very practical; 2. Complaints against Baidu Snapshot Everyone has applied this function. If there is no updated and modified data within a week, and a complaint is made on the Baidu snapshot of the website, Baidu will accept it in time, and relevant engineers will handle it there; 3. Publish the outer link of the modified page Most of the time, if the revised articles are updated for a long time, they are almost outdated pages, and spiders rarely crawl them, and Baidu is also slow to include the revised articles again. It is suggested that the revised article should send some links to introduce Baidu Spider, so that the spider can find changes in the page and let the search engine re index it to achieve the effect of re inclusion.
Third, will the revised article affect the ranking? In the short term, the ranking may be affected, and the ranking of some words may decline or rise. However, if the content of the article is more substantial, more useful to visitors, and the quality of the article becomes better, then it should be changed in the long run Yes, because the final ranking can still come up. But if you want to add keywords to an article, it is likely to be judged as cheating, and the ranking will not rise but decline, or even disappear. If it's serious, it can't be turned over any more, and Baidu's weight will be cleared. But here we need to focus on the modification of the article title. In general, the title of the article reflects the title tag in the three tags. We usually say not to modify Website construction Title of. Therefore, based on this point, the article title should not be modified as much as possible, or it may seriously affect the ranking of the article, or even the weight and ranking of the entire website. So we can draw a conclusion: after the article is published, if it has been included by Baidu, and the keyword ranking is good, then the text should not be changed. If there is any error in the article, it can be supplemented and modified at the back of the main body, and the original content will not be changed; It is also a good choice to supplement it through the comments at the bottom of the article. This is the title of the article. The above is an introduction to how to change the included articles. For search engines, it allows site administrators to make changes to the site. For example, Baidu Encyclopedia allows users to change content, which helps to show better content. However, when making changes to the article page, there are actually many criteria to be aware of. Some websites were built earlier and didn't pay much attention at that time, so the layout of website content was not beautiful. This kind of adjustment is more conducive to improving the user experience and search engine friendliness, so we advocate this kind of modification.
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