What details should we pay attention to when exchanging website links?

1. Association of websites

The friendship links you exchange must be related to your industry. After adjusting the algorithm, Douniang attaches great importance to the relevance of the website's friend chain. If you exchange friend chains with some irrelevant websites, it is easy for Du Niang to judge cheating and be punished, affecting the inclusion and ranking of our website.

2. Snapshot update time

The newer the snapshot is updated, the more frequently spiders come. The website weight should be good, but it is not. Some websites will update their snapshots slowly, but the weight is also high. Of course, the specific situation needs specific analysis.

3. Site Collection

It mainly depends on the quantity and quality of articles on the other party's website. Some websites have a large number of articles, but few of them are included, which means that the other party's articles are collected or copied, and the weight is certainly not good. The higher the percentage of articles included, the better the quality of articles. Even if there is no external chain, search engines also like it.

4. IP address of website

Before changing the friend chain, you can check the IP address of the other website. Because the search engine is unfriendly to the friend chain with the same IP address and is suspected of cheating, you should exchange friend chains with websites with different IP addresses to avoid such misunderstanding.

5. Website keyword ranking

The better the other party's keyword ranking, the higher the weight. Of course, it depends on whether it is a popular word or an unexpected word. You can use some webmaster tools to query, and the specific operation is subject to the actual situation.

6. Check and collect with site syntax

Check whether the homepage of the other party's website ranks first. If not, the website has been demoted or punished. But there are many reasons, such as website revision, title and keywords, space movement, etc. As long as the strength is not reduced due to cheating, other reasons should be temporary, and the recovery is fast, depending on the specific situation

7. Search for article titles on other websites

First check the inclusion of the other website with site, and then copy the article titles that have been included in the other website. If you can't find it in the search results, it means that the weight of the other party's website is relatively low, similar to that of the new site. Of course, the title of the search should not be a popular title, it should be sexual, so that it can be objectively analyzed.

8. Check the number of friend chains on other websites

We don't want to consider how the number of friend chains on the other party's website exceeds 30, because if there are more friend chains on the other party's website, we Website optimization The weight of will be very low and of little significance. Of course, some large websites can consider relaxing conditions.

The exchange of friendship chain should be gradual, not fast. The number of new stations should not be too much in a month, just 5-10, and then add slowly, not more than 30.