How to restore the website ranking after the website is demoted
Source: Shangpin China |
Type: website construction |
Time: September 18, 2020
I have shared a lot of content about the right reduction of the website before, but I still see that many people do not understand. In view of this problem, I will share relevant content with you. Once upon a time, Xiao Bian, like you, felt too uncomfortable and helpless to use the word "pain" to describe his website being downgraded. Website demotion refers to the decline in the rating of websites by search engines, which is a way for search engines to punish websites, leading to the decline of the overall ranking of websites. It is usually caused by website cheating. After correcting the error for a period of time, it will automatically recover. However, it should be noted that the decline of website ranking is not always judged as the decline of right. For example, in the following cases, the power consumption of the website may not be reduced: 1. The website has just been established for less than a month, and has been ranked after inclusion. A few days later, the ranking disappeared again This is normal. New stations have low trust, and are generally not ranked. The ranking was given at the beginning because of the opportunity of new stations 2. The ranking was very good yesterday. Today's ranking is down, and it will be judged as right down immediately Baidu will update every week, and there will inevitably be accidental injuries in the process of updating. At this time, the ranking is often restored in the next cycle. So it's hard to judge whether the ranking is really downgraded just by looking at the changes in the ranking in one or two days.
First, common reasons for reducing power consumption We should learn to find out the reasons for the website's power reduction, so that we can know how to apply the right medicine to the case and solve the problem. There are generally 14 factors leading to the reduction of website rights. These factors will lead to the deduction of points on website pages to varying degrees. In serious cases, they will be deleted by the search engine, and their overall rights will be reduced
1. The title is often changed As long as the title of the website changes, search engines will deduct points according to the severity, which is mainly related to the issue of relevance and matching. If the modified title results in poor relevance and incomplete matching, it will inevitably lead to a decline in ranking However, if the relevance and matching degree of the title remain unchanged after modification, the competition degree of the title will be reduced. It is normal for the keyword ranking to fluctuate in the short term, but it will be beneficial to the keyword ranking of the page in the long term
2. Page content change Changes in page content will also directly affect the correlation and matching between keywords and pages. If Website construction The page has made a lot of content changes, and the correlation matching is not good, which will also be deducted by the search engine Therefore, when modifying website content, we must pay attention to the relevance and matching of page keywords and content in advance. Once it is found that the rights have been reduced, it is necessary to quickly change the content into relevant content, and then wait for the ranking to recover. The recovery period is generally 4-8 weeks
3. Spatial stability The stability of space directly determines the judgment of page quality. The more unstable the space is, the worse the search engine thinks the quality and experience of the page will be, the worse the page will be scored and the ranking of keywords will be. The longer the length is, the more unstable it is, which is not only harmful to the ranking, but also directly reduces the coverage of the entire website It should be noted that the stability of the space does not mean that the website page cannot be opened, but that the website page is opened slowly or frequently interrupted, because in the process of continuous crawling, if the website access is interrupted, the spider will be affected to crawl. And spiders simulate user behavior. At this time, the spider will think that other users cannot access your website normally, and will deduct points from the page So how to check whether the website space is stable? The simplest way is to check the IIS log, check the spider's visit to our website, and check whether there are 500, 503 and other error status codes when the spider visits the website. If there are many error status codes, there is a problem with the space. So when buying space, you must measure the speed and try it out. The first few months are month by month. Once the space is unstable, change the space in time
4. Right to reduce garbage content When a user enters our website through a search keyword, if the content cannot meet the user's needs, the user will close the page and continue to search for the next one. If our content cannot meet the needs of most users, the page jump rate of the website will be high and the PV volume will be reduced. When a certain wall value is reached, the content of our website will be identified as spam by search engines, which will eventually lead to a decline in keyword ranking and affect the quality of the entire website
5. Over optimization in the station The over optimization of a website is that there are too many internal links, too many keywords piled up in the title, and too many keywords of various attributes. For example: (alt="seo, seo optimization, seo training, SEO forum"), abuse of H tag, etc
6. The keyword density is too high Many search engine optimizations believe that the higher the keyword density of a page, the more helpful the ranking of keywords will be. Therefore, it will deliberately increase the keyword density of the website, but it is not necessary to do so When doing SEO, we must not care whether the density of keywords in the website is up to the standard, but whether the content meets the needs of users and whether it is convenient for users to find these two aspects If we think that increasing the density of keywords on the page will cause great harm, leading to a sharp decline in keyword ranking
7. Change the path of the website The change of the website path will cause all the paths recorded by the search engine to become dead link pages and cannot be opened normally. The content of the new page is the same as the original path, resulting in a large number of dead links with the same content. The search engine can't immediately reflect that your dead links and the same content are caused by path changes, so it often directly reduces the power The above is the content related to the website reduction shared by Bian Xiao. The above lists several operations that will affect the weight. I hope you will be careful in the process of optimizing the website. Of course, if your website is downgraded, you can judge whether you have committed the above problems.
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