Share the strategy of keyword optimization on the website, remember to collect
Source: Shangpin China |
Type: website construction |
Time: September 17, 2020
When arranging keywords, be sure to put relevant or important keywords in the current position on the home page. Spider search engines will first give weight to each text when crawling web pages. So if you want to optimize keywords, you need to put the keywords that need to be optimized at present, so that the ranking of keywords is good. Summarized by the h1 marker. We have talked about how to operate the internal optimization of the website. Today, let's take a look at the top ten strategies for keyword optimization.
1. Keyword layout in front When arranging keywords, be sure to put relevant or important keywords in the current position on the home page. Spider search engines will first give weight to each text when crawling web pages. So if you want to optimize keywords, you need to put the keywords that need to be optimized at present, so that the ranking of keywords is good. Summarized by the h1 marker.
2. Finding some keywords is the most scarce Many people don't understand this. Let me briefly say that in all the data stored in the Baidu search engine server, if the keywords in your web page layout are scarce, that is, there are no such keywords stored in the search engine server, Baidu will give a great weight, which is also conducive to ranking. Spiders like fresh things best. There are some rare keywords in the optimization process.
3. Put keywords on the home page I believe many SEO friends know this, but many people are not sure when optimizing. So when spiders crawl on your web page, there will be many irrelevant keywords or poor keywords, which will distract you from the keyword ranking that needs to be optimized. It is recommended that you first put in the keywords you want to optimize or compare. The key words of the times are put behind. In this way, the spider will know which keyword you want to optimize is important. Give your keywords a certain weight ranking.
4. The content must be related to the subject The more relevant the anchor text content is to the keyword title on the home page, the better the ranking will be. If it is to optimize SEO training, the content should not be SEO marketing tools. Although the content is somewhat related, Baidu will think that your website has a lot of irrelevant content, which is judged to be doing other things, rather than the main content of keyword SEO training. It is suggested that everyone should be unified.
5. Make keywords match best and give more weight This is similar to the fourth point, but it is different in that keywords must be matched well. The content is relevant. The better the relevance, the better the ranking Shijiazhuang website optimization , the degree of inclusion will increase. Keyword matching is to make sure that the anchor text is perfectly matched, such as keyword SEO training, and don't complain about SEO training institutions. This is not an exact match. The best way to match is SEO training tutorials, which is the true exact match. I hope you can do as much as possible.
6. Key words must be controlled at about 5% The keyword density should not be high or low, and it is generally appropriate to control it at about 5%. If it is too high, Baidu will think that the weight given by excessive optimization is not large, or that it is cheating. It is recommended that you analyze your opponent's keyword density to determine the most appropriate keyword density. I usually optimize the website in this way.
7. Label code weight from high to low: H1 anchor text H2H3StrongB density H4em When using H1 to optimize the main keyword, it must be used once. It cannot be too high. It takes about 5 times for H2, about 3 times for H3, and about 2 times for the rest. Just follow my method. Another point is that they must be arranged in order. For example, first use H1, then the next label is H2, and then go down to gradually optimize.
8. Be sure to be a medium key word, not too cold This is something everyone must do. No one searches for unexpected keywords, even if it is optimized, it is useless. So when choosing keywords, everyone chooses a moderately popular one, and the rest are low-quality keywords. 1、 Be the key word with low competitiveness, and be the main key word.
9. Optimize user behavior experience in future SEO goals Now all search engines are serious about users, and they are also witnesses of rankings. Baidu in particular has cracked down on many cheating websites. Many webmasters wash their faces with tears every time they update. A few webmasters are very happy and do a good job on the side of users. This is the state of optimization.
10. External links should be of high quality At present, the outgoing links include blogs, soft articles, friendship links and Baidu products. Blog: Blog first. It's really troublesome to keep a blog. The webmaster has little time to update the original content of the website. How can I have time to update my blog? In fact, it is enough for you to update a blog every day. Soft text: Soft text is the future external link. The webmaster must learn to write soft articles. There are many materials about how to write soft articles on the Internet. It can be said that website optimization strategy has no value, only relative value. Therefore, if you want to develop a website optimization strategy, you can refer to existing experience, but you need to consider the actual situation. It is possible to carry out innovative operations. Flexible changes are always more valuable and lasting longer than step-by-step and overall imitation.
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