How to do a good job in image optimization when optimizing the ranking of enterprise websites

We know that images use many different formats, such as jpg, png, gif, etc., So in the process of optimization, which format should be selected to facilitate the SEO optimization ranking of the website? First, let's take a look at what kind of images search engines like. We can be sure that search engines do not like 8-bit images or large images. They prefer high-quality images with fast loading speed. It is better to choose the jpg format.

Image optimization should pay attention to image quality.

The images on the website should be clear, and the resolution should not be too high, so that they can be clearly displayed to users. The size should be combined with the whole page of the website to ensure that the pictures can be properly placed inside, conform to the overall organization of the website, and there will be no visual deviation. You should also pay attention to localization and privatization of images. When many people use images, they go directly to search engines to copy and paste them. In fact, this is not good for website optimization. If you link pictures of other websites and want to rank in Baidu pictures, then this practice has no effect.

Define keywords for pictures.

The importance of this step is no different from adding a title to the article. We all know the importance of the title. This step is the basis for making website images appear in front of users. What we need to note is that the keywords set for an image should be related to the image name. The search engine will not implement the content described by the image, but will determine the relevance of the image name and image keywords, which must be noted.

Set the ALT tag property for the picture.

ALT tag is specially used to label images. Its main function is to explain the intention of the image to the user when the image cannot be displayed normally. What should be noted here is that the content of the alt tag should not be too long. You can add keywords to optimize the SEO ranking of the website, but it should not affect the description of the picture. The language should be concise and try to keep within ten characters.

In fact, there are many ways to optimize website images. It is worth noting that the most important thing is the quality of the pictures, no matter how they are displayed inside or outside the station, which must be high-definition and consistent with the pictures and texts.