Introduction to how to increase traffic on the website
Source: Shangpin China |
Type: Website optimization |
Time: August 5, 2020
How important is traffic to a website? All friends who have done websites must know that the amount of traffic means whether your website is successful or not. It is not difficult to build a website. The difficulty is how to do it well, and how to make the website use the advantages of many websites. The following series will introduce you to the methods of website promotion and traffic increase. What is the relevant content? Methods for website promotion and traffic increase:
1. Search optimization Baidu processes more than 6 billion searches every day, so search engine optimization becomes particularly important. There are many factors that affect website ranking. According to statistics, more than 80% of users only click the website link on the homepage of search results when looking for demand! The total number of websites in China has exceeded 4.2 million. How can customers quickly find your products and business? Direct and effective method: Let more product keywords appear on the homepage of search engines. Try to use Meicheng Qitubao search engine optimization promotion software, which can improve website rankings, page views, visitors and orders faster and more effectively. ① What keywords will your website display on the result page when the audience searches? You can choose long tail keywords (three to four words) with less competition and higher accuracy. ② Add meta titles, descriptions, and tags to web pages and blog posts. These elements will help search engines understand the content of the website. ③ Ensure that the website is mobile friendly. Now most searches are on the mobile side, so enterprises should also establish their own mobile websites. 2. Social media (WeChat, Weibo, etc.). ( When expanding your influence on the Internet, you should first consider which social media your target audience is on. Such as existing customers, target customers, bloggers and other influential people. Interacting with these people on social media can help you attract others' attention. Sharing other people's content is also a good way to build relationships. In particular, we should establish and maintain our own fan groups for Weibo and WeChat fans. Frequently interact with the fan to maintain viscosity. You can set up your own WeChat website, applet, and create some WeChat marketing activities.
3. List of Contents The directory list can help customers find your website in the vast online world. These lists have inbound links, which can improve overall search engine optimization. In addition, relevant information and contact information of the company shall be updated in real time.
3. Online community Actively participating in relevant industry forums is one of the good ways for websites to obtain traffic. Find topics/posts related to your field, answer questions from netizens or participate in dialogues. This will make your name and signature appear in front of netizens. Don't post junk content with website links on the forum, but choose interesting topics to cut into. Website promotion In recent years, with the rapid development of the Internet, more and more people of insight have realized the importance of online marketing and e-commerce. Website, online store, etc. Are springing up on the Internet. How to let more people know and browse their own websites, and how can online stores do well in online marketing? This is a headache for everyone at present. Some friends may be confused about the concept of online marketing and online promotion, so let's give you a little introduction here. Network marketing pays more attention to the level of marketing and whether it will produce actual economic benefits. Network promotion focuses on promotion, more on website traffic, rankings, visits, registrations, etc. After promotion, it is brought into the enterprise to expand the popularity and influence of the promotion object. It can be said that online marketing must include Network promotion Network promotion is the core work of network marketing. In other words, online promotion serves online marketing. Since network promotion is so important, let me introduce some common network promotion methods. Here, throw a brick to welcome the jade. Please give me more advice. 1. Use search engines to promote The search engine is a powerful hub of the Internet, which narrows the gap between enterprises, self-employed individuals and customers. More and more enterprises and individuals find new customers through search engines, and use search engine advertising or search engine optimization (SEO) to make their websites and online stores rank high in search engines, making it easier for customers to find and browse, and finally complete transactions. Search engine promotion There are generally two types of advertisements: fixed payment and competitive ranking. Fixed payment refers to the annual or monthly payment of fixed advertising space or fixed mobile advertising space; Bidding ranking is to rank enterprise websites according to the bidding level of keywords selected by enterprises. The higher the bid, the higher the ranking. Click to charge. It must be said that with the increase of the unit price of click volume, everyone is looking for other channels to break the input pressure. As a result, new media became popular, so it was searched out, Shenma was searched out, and various social and application software swarmed in. There are many methods for network promotion, each of which has its advantages and disadvantages. Our society is developing every day, and the rapid changes of the Internet require us to constantly explore and study new ideas. Website promotion 2. Use blogs to promote Blog, that is, blog, has gone beyond the connotation of simple log, and more and more people are writing blogs to achieve the purpose of sales. Interaction is the core of blog, and blog has a strong sense of identity. Different blogs target different target groups, which is conducive to achieving precision marketing. Of course, with the emergence of various new platforms, the role of blog is slowly being diluted. How to achieve a good blog promotion effect is closely related to the gold content of blog posts and the attention of bloggers, and the interaction with fans is the key. 3. Use the forum for manual promotion The popularity of the early Internet promoted the rapid development of the forum. Almost every portal website has a forum. The total number of Internet forums in China exceeds 1.3 million, ranking globally. The forum emphasizes interaction. Netizens with common interests and needs can exchange and discuss topics of interest on the forum. Compared with commercial media, the forum can be said to be the "pure land" in the minds of netizens. When using the forum to promote, first of all, according to the nature of the enterprise, select an appropriate, popular forum that is consistent with its own promotion theme. Secondly, the key to accurate expression lies in the design of posts, which can be properly publicized through avatars and signature files, or reproduced on blogs and published on forums, and inserted hyperlinks on their own websites, so that they can try more and make breakthroughs. Third, we should post in time so that the posts will always be on the front page of the forum. When maintaining posts, create topics appropriately, cause disputes, and provoke posts. Attention. 4. Use "Virus" for automatic upgrade The "virus" here does not mean to spread malicious viruses, but to release useful, novel, interesting and interesting information related to promotional content, arouse the interest of target customers, and then actively spread, with the help of the public, spread information like a virus through the interpersonal network, so as to achieve the goal of rapid and widespread dissemination of promotional information. First, it is necessary to create a "virus" that is easy to spread, attractive and can be effectively combined with promotional content; Secondly, the target group should be targeted and efficient media (such as good communities, forums, television stations, etc.) should be able to spread the virus more widely. This promotion method is difficult to implement, but if successful, the effect should not be underestimated. 5. Publicity through online news and events At present, online news has become an important form for netizens to obtain news. It is news based on the Internet, with the Internet as the media. If we can make good use of this resource, we can not only improve brand awareness, but also attract major customers. Website promotion 6. Use software to promote Common promotion software includes WeChat website software, group mail software, SMS group sending software, QQ group sending software, forum group sending software, search engine login software, etc., By sending a lot of information, more major customers can learn about their websites or products. It should be noted that useful information must be provided to the recipient, otherwise it will often backfire and fail to achieve the desired effect. 7. Use new media to promote In the previous content of search engine promotion, we mentioned the promotion of new media slightly, so let's focus on how to use new media to promote. New media generally refers to various social chat software on mobile phones. So, what is the current mainstream social media? WeChat, QQ, microblog, blog, Momo, email, post bar, forum, community website, rice chat, etc. Why do you want to be a new media? It's too hot now. With the rise of traditional advertising and Baidu bidding costs, the advantages of new media are gradually highlighted. New media is mainly based on labor costs, and is basically transformed through mobile terminals. With the change of social ways and the fragmentation of time, our marketing methods should be constantly adjusted with the trend.
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