What are Baidu's mobile ranking optimization techniques?

More strict requirements for content expression

Baidu Search pays more and more attention to mobile search portals, which not only improves the mobile search experience, but also releases the White Paper on Baidu Mobile Search Landing Page Experience. The most striking thing is that Baidu firmly defends the mobile search user experience. There is still a big difference between mobile search engine optimization and PC, especially that there is little content on the mobile phone screen, which puts forward higher requirements for mobile websites, mainly as follows:

1. Simple and intuitive

The page layout is reasonable and simple. The design of page font, character size and text line spacing should be suitable for mobile phone users to read

2. Fast website

The speed of page loading is an important factor affecting the user's search experience. Baidu Search's research on user behavior shows that the loading time of the first screen of the website within 1.5 seconds will bring users a smooth and fast experience.

3. Mobile terminal adaptation

(1) Design and build a mobile station that has a corresponding adaptive relationship with the PC station, and actively provide Baidu with mobile pages and adaptive relationships;

(2) If the website has no plan to build a mobile station for the time being, please adapt the PC website to adapt to the mobile browser interface and bring users a good visual experience.

Baidu mobile phone optimization skills

1. Title, description and key words are still the most important labels, but the number of words should be well controlled. The title should be condensed into one sentence, the keywords should not exceed three best, the website or product service content should be refined into a description, and the description should not exceed 36 words.

2. In addition to the basic tags used by SEO on computers, mobile search engines prefer simple tags, such as<strong>and<em>.

3. Avoid redundant code, dead link, empty link, repetition rate link and # link.

4. Mobile search engine optimization has more stringent requirements on the website framework, reducing advertisements as much as possible, and has high image quality and strong content relevance.

5. Do not set any restrictions on robots and let all search engines crawl. Baidu officially declares that the UA of Baidu spider is a Baidu spider (www is consistent with M), so don't mistake the UA of Baidu mobile crawler for a Baidu spider mobile.

Baidu Mobile Search engine optimization Difference from Google Mobile Search Engine Optimization

Baidu suggested that the website should be an independent PC+mobile platform, while Google always prefers a responsive design. Some websites do not have independent mobile websites and do not want to be transcoded. Metatags can prohibit Baidu transcoding, but mobile users' experience of accessing PC pages is certainly not good. Baidu really only grabs a small number of mobile pages, so the title and summary seen in mobile search results are usually personal computer pages. The biggest difference between mobile search engine optimization and personal computer site optimization is the page file size and opening speed. 1.5 seconds to open the page is the reference value given by Baidu. If you want to open it quickly, naturally simplify navigation/advertising and optimize pictures. Adaptive screen width, font size and line spacing also affect the user experience.