What are the skills for website keyword ranking

Key words Advanced maintenance skills

If you want to maintain a good keyword ranking, you must have your own Search engine optimization Process, and make the process through the web page snapshot phenomenon, ranking changes and search engine crawling rules. Each website is different, and the process of establishing search engine optimization and maintenance should be combined with the actual situation of the website. Service industry websites pay more attention to customer consultation, while sales websites pay more attention to online transactions. Different websites have different maintenance methods, but they are always the same. A good website should not only meet the user experience, but also meet the search engine optimization rules. Only when the two are coordinated as far as possible can your website get target traffic from search engines and improve customer conversion. These two points are also the core of maintaining keyword ranking. Next, let's move on to the theme "How to maintain keyword ranking?"

Determine your website type and customer positioning

Is your website a product type website? Or a service website? Facts have proved that service websites are easier to obtain customers through keyword ranking. Especially customers who need to solve problems urgently, such as unlocking companies, air conditioning maintenance companies, moving companies, etc. You can imagine the real scene: just arrived home, found the key lost. You can't find the lock company unless you want to enter the house, right? You can search "xxx community unlock mobile phone" or "Chaoyang unlock mobile phone" on your mobile phone. At this time, you don't usually go shopping or look at specific services. You can call the unlocking company directly to provide services, right? Generally speaking, websites in the pure service industry are more suitable for search engine optimization. For example, in service companies such as website construction companies, users can search for "website construction" and "website production", and a smaller range of users can search for "Beijing Website Construction Company" or "Beijing Website Construction Company". Sales companies pay more attention to online transactions, or guide users to conduct offline transactions. Due to different product types, websites generally need to cooperate with SEO by combining word-of-mouth, comments, low price strategies, activities and other means to effectively obtain customers.

Familiar with keyword snapshot type

Do your website keywords correspond to the homepage snapshot? Or column page snapshot, detail page snapshot, aggregate page snapshot? Different snapshot types have different operation methods, but the essence of the list is to address user needs, reduce the process of user selection and comparison, and improve transaction efficiency.