What are the characteristics of website over optimization?
Source: Shangpin China |
Type: website construction |
Time: October 12, 2020
Over optimization means that the website optimization is so obvious that the search engine thinks your website is a junk website, and you are cheating, so that you do it for the sake of the search engine, not the viewer! The user experience of such a website is naturally bad, users naturally dislike it, and users do not like and will not like search engines, so such websites are hated by search engines. What if the website is over optimized? For novice webmasters who are not familiar with website optimization, there is no problem of excessive website optimization. However, for some webmasters who are familiar with website optimization but are not very proficient in it, if all the methods are used, excessive optimization may occur. What about excessive website optimization?
Embodiment of over optimization: 1. Excessive optimization of internal links The link structure within the site is part of the optimizer's optimization at point Z. Because in theory, the links in the station are like blood vessels on our body, passing weight for our whole station. However, due to its importance, we can easily over optimize its optimization. Many anchor texts are for the same keyword. The anchor text is recognized as Z-good by all links. In order to optimize a keyword, some optimizers use this word to do a lot of anchor text links, all links to the home page. This is a dangerous behavior. The author believes that the anchor text links of keywords should be reasonably arranged, so as not to make our page unnatural, and the anchor text of colleagues should be used in a diversified way, so as not to link to the home page. Second, excessive optimization of website code tags When the code tag of a website has been optimized a lot, it can help us optimize it faster. Of course, we need to use it correctly. If code tags are overused just to speed up the optimization process, the results after Z are also "encouraging". This leads to over optimization of the website. For example, when we introduce the theme of a web page, in addition to the title of the page, an important tag is h1. When a search engine spider crawls and analyzes the theme of a web page, it usually first crawls the content in the h1 tag. Many optimizers realize that this tag will give us a good keyword weight, so they add h1 to the medium and high level keywords on the page, even if the application is over optimized. Third, the website content is over optimized You can imagine the importance of content to the website. All websites are enriched by content, which is also the main information users get when visiting websites. If there are a large number of keywords piled up in the content of the website, articles or column page keywords unrelated to the website, or some first-class pseudo original articles, your website will produce a large number of first-class spam, resulting in excessive optimization of website content, which is also very bad for the user experience. The website must provide users with high-quality content and be friendly to users and search engines. What kind of articles are of high quality? The article should not only have a big title and a small title, but also have a clear content layout and fluent and clear sentences. From the perspective of users, it is also necessary to meet the needs of users. Fourth, the website external chain is excessively optimized The more external links, the better. If a large number of spam links are posted every day, especially new websites, it is easy to be over optimized. Fifth, over optimization of friendship links Friendship link is a high-quality Zg outer chain, which is relatively stable. Friendly links are an important part of website optimization, but adding friendly links too fast will lead to excessive optimization. For example, add 10 friendship links a day.
Solution for website over optimization: 1. Analyze and solve problems For example, common keywords accumulate, and a large number of Z complex keywords appear in the title or content. It is recommended not to do this, just write naturally. If there are too many keywords accumulated, please modify them. 2. Label use. If the H1 label is overused, it is recommended to modify it. Only one H1 label can appear on a page. 3. Anchor text optimization. Too many anchor texts make SEO optimization difficult. Solution: The internal chain we make must be the anchor text that meets the needs of users, that is, the anchor text that users are willing to see and click, and users are recommended to click to browse. Moreover, do not point a large number of internal links to a keyword, pay attention to the diversity of z links, link different anchor texts, anchor different keywords, and then point to the target keyword, but pay attention to the relevance of links. It is recommended to remove useless anchor text. 4. Whether the external chain is over optimized or not High end website construction Content is over optimized. If it is an external chain, it can be reduced appropriately. It just depends. If Baidu does not change much after updating, it can stop the external chain and update only in the station. It is better to gradually increase the external chain on a regular basis. Everything has certain rules. Acting too quickly will only lead to the reversal of things, but the result is the opposite.
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