What are the impacts of dead links on website rankings?

What is dead link: dead link refers to the link that is normal at first but fails later. When a dead link sends a request, the server returns a 404 error page. From the user's perspective, dead links and wrong links behave the same, so we usually do not need to distinguish between dead links and wrong links.

Causes of dead chain

1. If the database does not support dynamic links,

2. A file or web page has changed, which makes its link become a dead link.

3. When updating the inside page of the web page, replace it with other links, and the original links will become dead links.

4. Incorrect website server settings

5. The website is uploaded to the server before it is completely completed, which is also a lot of dead links.

6. When the folder name is modified, the path is wrong, and the link becomes a dead link.

Impact of dead chain:

First, it is possible to reduce the function of search engines

Second, the user experience is poor

Dead links are actually URLs that cannot be opened. If customers just want to see this page, but they can't see it, they will have resentment. If spiders and reptiles catch it, it will also have a negative impact on the website.

Search engines don't like to put websites with dead links first, but the more they do, in case we find that websites have dead links and need to be repaired or deleted.

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