What is the impact of original website content on rankings?

First, what is originality?

Are your own works original? no Originality refers to the earliest works, including original spirit, original songs, etc. Originality does not belong to a work that distorts, tampers with, plagiarizes or plagiarizes another's work, nor does it belong to a work that adapts, translates, annotates or collates another's existing work. Now, it generally refers to the material or spiritual achievements with unique characteristics in content and form. It is only the author, not copied or imitated. This is original!

Second, why do websites produce original articles?

The website is original, because the original website has a good effect. What is the specific effect? Let's:

1. Increase the number of websites included; 2. Increase the weight of the website; 3. Increase website traffic; Improve user experience.

Third, how to maintain originality?

1. The difficulty of originality

Originality requires the author to have sufficient industry knowledge and experience, have a good writing foundation, and spend time and energy writing. This is very difficult for website managers! It's hard to persist for a long time!

2. Meet the standard of original articles for website optimization

The article must have a good layout of keywords, the title must contain the target keywords, and the content should be naturally and reasonably interspersed with the target keywords. In order to better user experience, various common subtitles are used to help customers find key content.

3. Key points of original article writing

The title shall be standardized and concise; The writing style should be changeable; Integration of personalized style; Use less empty words; Use more general subtitles; Bring your own feelings Of course, the most important thing is that you cannot copy or imitate them.

Fourth, if I can't be original, what should I do?

We can be unique in the industry we have been engaged in for a long time. After all, we have enough knowledge and experience to write new original articles from another perspective even if there is no new material to write. But for unfamiliar industries, what if we can't innovate? Pseudo original!

When you can't be original, do pseudo original articles with your heart! This pair Website optimization Still has a positive impact!

Of course, for the website, a steady stream of original articles is the driving force! For those who want to make the website bigger and better, this is the only magic weapon to improve the website.